About The Pledge

About The Pledge

About The Pledge

The Veganuary pledge is biggest vegan pledge in the world! Over 500,000 people have tried vegan with us, with the number of people taking part doubling every year.

The way it works is that you sign up on our website to try vegan for one month, and we send you daily emails for that month full of recipes, meal plans, and easy-to-digest tips and advice.

Our emails give you the lowdown on everything you need to know to make the transition – from how to stock your cupboards and look out for pesky non-vegan ingredients in package labels, to what the vegan-friendly restaurants are and which popular snack foods are already ‘accidentally’ vegan (so you don’t have to give up your Oreos!).

We’ll also send you inspiring videos and information on the impact that diet has on our health, animals and the environment.

All you have to do is sign up, choose the day you want your month-long pledge to start, and wait for us to appear in your inbox. It’s that easy! We’ll even send you a downloadable, celebrity-inspired recipe book as soon as you sign up.

Taking part is totally free and we know you’ll be glad you did it!

Past Veganuary pledgers tell us our month-long pledge changed their lives and they’re never looking back. So go on – try it for yourself.

Sign me up


Why Vegan?

Animal agriculture is the biggest cause of animal suffering in the world. Often raised in horrific conditions, they are denied their most basic needs, subjected to painful mutilations, endure stressful live transport and are crudely slaughtered.

The industry views them as commodities, rather than as the thinking, feeling, complex individuals that they are.

But the injustice doesn’t end there. Animal agriculture is also destroying the planet.

As one of the top four contributors to climate change, it is responsible for producing more greenhouse gases than all of the world’s transport combined.

It’s also a leading driver of deforestation, habitat loss and extinction, and is contaminating our oceans and waterways.

A kinder way of life

Growing vegetables, legumes and other vegan foods is far more energy efficient than raising animals, and uses significantly less water and land.

It’s much kinder to animals – and it’s kinder to our own bodies too.

A vegan diet typically increases energy, lowers body mass index, cholesterol and blood pressure, and reduces the risk of developing dozens of diseases such as heart disease, type 2 diabetes, arthritis, osteoporosis, breast cancer and prostate cancer.

66% of 2018 survey respondents reported improvements to their health.

Oh and 82% said that being vegan was easier than they expected! So what are you waiting for?!

Take the Veganuary pledge!