Finding the right vegan foundation has never been easier with so many beauty brands now offering animal-friendly options.
There’s a base for every budget and skin type and here at Veganuary, we’ve picked out six of our favourites for flawless coverage…
Kat Von D Beauty Lock-It Foundation
Vegan entrepreneur Kat Von D has a huge range of vegan products in her self-titled beauty brand. The Lock-It Foundation is one of the most popular in both the US and UK and is completely animal-friendly, with matte and buildable coverage. It’s also free from oil, alcohol, sulphates and parabens, plus it lasts up to 24 hours – perfect for busy beauty lovers.
B. Cosmetics Flawless Matte Foundation
At under £10, this medium coverage foundation is exclusive to Superdrug and a great affordable option for UK vegans. Try this animal-friendly base if you have oily skin and you’re looking for shine control along with a matte finish. There are only 12 shades so it might not be the perfect match for all skin tones, but it does come without a high-end price tag.
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
The hottest new vegan foundation on the block comes from superstar turned cruelty-free makeup mogul, Rihanna. The medium to full coverage foundation offers an incredible 40 shades from pale to dark, so it’s the perfect vegan choice if you struggle to find the right shade. It’s available at Sephora and on the Fenty Beauty website in the US and Harvey Nichols in the UK.
Milk Makeup Sunshine Skin Tint SPF 30
If you prefer a more natural, dewy finish, then the Sunshine Skin Tint from Milk Makeup may be the foundation for you. It’s the ideal travel companion for vegan vacationers, with an easy rollerball application and SPF 30 to protect sun-exposed skin. All Milk Makeup products are cruelty-free, paraben-free and vegan. Now available in the UK, too!
Antonym Skin Esteem Organic Liquid Foundation
Another one for the green beauty lovers, this organic and vegan foundation is a great choice if you have sensitive skin. It’s included in the ‘Clean at Sephora’ line-up, meaning it contains less than one percent of artificial fragrance and it’s also free from parabens, soy and gluten. Although this US based beauty brand offers just six shades, the medium, long-lasting coverage will leave skin glowing and your natural beauty enhanced.
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