The Plant-Based Burger Sensation Will Arrive This August
Trade magazine, The Grocer, announced today that the highly-anticipated Beyond Burger will hit UK supermarket shelves this August.
The ready-meal specialist The Authentic Food Co has finalised an exclusive deal to bring the US vegan brand’s Beyond Burger to grocery stores and food-service outlets.
Described as having ‘more protein than a beef burger, with less saturated and total fat,‘ the pea-protein burger will be stocked by Tesco initially in the frozen foods section.
Beyond Meat has been a huge success with US consumers:
“The company [doubled] sales in 2017 and [increased] distribution of its portfolio to more than 27,000 grocery stores and restaurants. Reflecting rapid demand growth in the United States and sustained interest from international markets, we’ve taken steps to significantly increase our production capacity,” said Beyond Meat Founder & CEO Ethan Brown.
Beyond Meat have confirmed that their international expansion would initially be the Beyond Burger, but have not ruled out adding further products to the line… we’re keeping our fingers crossed that the Beyond Sausage is not far behind!