{"id":106364,"date":"2021-03-30T11:19:45","date_gmt":"2021-03-30T10:19:45","guid":{"rendered":"https:\/\/veganuary.com\/?p=106364"},"modified":"2023-08-07T13:11:41","modified_gmt":"2023-08-07T12:11:41","slug":"der-veganuary-kampagnenbericht-2021","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/der-veganuary-kampagnenbericht-2021\/","title":{"rendered":"Der Veganuary-Kampagnenbericht 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dieses Jahr konnten wir eine Rekordzahl von Menschen dazu motivieren, gemeinsam mit uns eine vegane Ern\u00e4hrung auszuprobieren. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr unsere diesj\u00e4hrige Kampagne konnten wir <strong>mehr als 580 000 offizielle Anmeldungen<\/strong> verzeichnen. Und wir wissen, dass etwa zehnmal so viele Menschen tats\u00e4chlich an Veganuary teilnehmen \u2013 das w\u00fcrde bedeuten, dass sich in diesem Januar <strong>mehr als  5 Millionen Menschen<\/strong> mit uns vegan ern\u00e4hrt haben!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-scaled.jpg\" alt=\"Anne Menden auf einem Lebenshof\" class=\"wp-image-106365\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-scaled.jpg 2560w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-1200x800.jpg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-400x267.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-768x512.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-1536x1024.jpg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-2048x1365.jpg 2048w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-800x533.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/IMGL1376r-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Die Anzahl der Menschen, die an Veganuary teilnehmen, ist eine wichtige Kennzahl f\u00fcr uns. Denn sie zeigt, wie erfolgreich unsere Kampagne war und wie stark sie von Jahr zu Jahr w\u00e4chst. Zugleich m\u00f6chten wir aber auch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Das Bewusstsein f\u00fcr die Vorteile einer veganen Ern\u00e4hrung erh\u00f6hen \u2013 zum Beispiel durch Medienberichte, kreatives Marketing und unsere Kampagnenarbeit<\/li><li>Unsere Zusammenarbeit mit Marken, Superm\u00e4rkten und Restaurants ausweiten und damit die Einf\u00fchrung rein pflanzlicher Produkte und Gerichte vorantreiben<\/li><li>Eine globale Bewegung von Menschen wachsen lassen, die im Januar gemeinsam aktiv wird<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">DIE KAMPAGNE IN ZAHLEN<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">In aller Munde<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veganuary erhielt in mehreren L\u00e4ndern gro\u00dfe Medienaufmerksamkeit und machte sogar w\u00e4hrend des Pr\u00e4sidentschaftswechsels in den USA Schlagzeilen. <strong>Insgesamt wurden mehr als 1 500 Medienberichte \u00fcber Veganuary ver\u00f6ffentlicht.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prominente Unterst\u00fctzung erfuhr die Botschaft von Veganuary durch Alec Baldwin, Dr. Jane Goodall, Paul McCartney, Hannes Jaenicke, Ricky Gervais, Tabitha Brown und viele weitere Prominente, Influencerinnen und Influencer. \u00dcber unsere Social Media-Kan\u00e4le konnten wir im Kampagnenjahr 2021 so <strong>mehr als 224 Millionen Menschen erreichen<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nicht zu \u00fcbersehen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Deutschland und Gro\u00dfbritannien kam man an kaum einem Supermarkt oder Discounter vorbei, ohne die Aktionen zum Veganuary zu entdecken. So wurden im Januar <strong>566 neue vegane Produkte<\/strong> auf den Markt gebracht. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zudem wurden <strong>in Restaurants 259 neue vegane Optionen<\/strong> eingef\u00fchrt, darunter zum Beispiel zwei neue Gerichte bei Ikea sowie das \u201eMeatless Chicken Teriyaki\u201d und der \u201eVegan Double Chocolate Cookie\u201d von Subway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An der Veganuary Workplace Challenge nahmen dieses Jahr insgesamt <strong>57 Unternehmen aus verschiedenen L\u00e4ndern<\/strong> teil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veganuary WELTWEIT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wir sind in sechs L\u00e4ndern mit eigenen Kampagnen aktiv und arbeiten in acht weiteren L\u00e4ndern mit Partnerorganisationen zusammen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medien aus aller Welt berichteten t\u00e4glich \u00fcber die Kampagne, in Deutschland erschien Veganuary unter anderem in den ZDFheute Nachrichten \u2013 mit einer Zuschauerzahl von etwa 3,7 Millionen. Au\u00dferdem berichteten Leitmedien wie Welt, Stern, S\u00fcddeutsche Zeitung, Zeit Online und viele mehr \u00fcber uns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus registrierten sich insgesamt <strong>mehr als 582 000 Menschen<\/strong> f\u00fcr Veganuary, sodass wir <strong>\u00fcber 17,6 Millionen E-Mails zur Unterst\u00fctzung an unsere Teilnehmenden<\/strong> verschickten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir sind sehr gespannt, ob wir diese Zahlen mit der n\u00e4chsten Kampagne 2022 noch toppen k\u00f6nnen!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ihr wollt mehr erfahren? Dann schaut auch in unseren ausf\u00fchrlichen <a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/Veganuary-2021-Kampagnenbericht.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kampagnenbericht<\/a> und unsere Videozusammenfassung:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-wrapper-block\"><div class=\"embed-wrapper\"><iframe loading=\"lazy\" title=\"Das war die Veganuary -Kampagne 2021 \ud83c\udf31\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/AMPJzX1rvXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dieses Jahr konnten wir eine Rekordzahl von Menschen dazu motivieren, gemeinsam mit uns eine vegane Ern\u00e4hrung auszuprobieren. F\u00fcr unsere diesj\u00e4hrige&hellip;<\/p>\n","protected":false},"author":70,"featured_media":106365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[959],"tags":[],"class_list":["post-106364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-umwelt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Veganuary-Kampagnenbericht 2021 | Veganuary<\/title>\n<meta name=\"description\" content=\"Dieses Jahr konnten wir eine Rekordzahl von Menschen dazu motivieren, gemeinsam mit uns eine vegane Ern\u00e4hrung auszuprobieren.\" \/>\n<meta name=\"robots\" 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