{"id":140306,"date":"2022-01-10T17:49:34","date_gmt":"2022-01-10T17:49:34","guid":{"rendered":"https:\/\/veganuary.com\/?p=140306"},"modified":"2022-01-12T17:06:51","modified_gmt":"2022-01-12T17:06:51","slug":"veganuary-knackt-die-zwei-millionen-marke","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/veganuary-knackt-die-zwei-millionen-marke\/","title":{"rendered":"Veganuary knackt die Zwei-Millionen-Marke"},"content":{"rendered":"\n<p><strong>Es ist ein weiterer Meilenstein in der noch jungen Geschichte der Veganuary-Kampagne: Zwei Millionen Menschen haben sich seit Gr\u00fcndung nun offiziell registriert. Die Teilnehmenden kommen aus allen L\u00e4ndern der Welt. Lediglich zwei Staaten sind bisher nicht dabei.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Ber<strong>lin\/York, 05.01.2022<\/strong> &#8211; Veganuary, die Initiative, die Menschen auf der ganzen Welt inspiriert, sich im Januar vegan zu ern\u00e4hren, feiert einen weiteren Erfolg: Seit Beginn der Kampagne im Jahr 2014 haben sich insgesamt zwei Millionen Menschen offiziell angemeldet. Gez\u00e4hlt werden nur die registrierten Teilnehmenden. Das Marktforschungsinstitut Kantar geht von bis zu zehn Mal so vielen Menschen aus, die am Veganuary teilnehmen und so die pflanzliche Ern\u00e4hrung ausprobieren.\u00a0<\/p>\n\n\n\n<p>&gt;&gt;&gt; Hier finden Sie <a href=\"https:\/\/drive.google.com\/drive\/folders\/1b3QaLP6XpPocm7NO1M4-HtzwDgvNPX3N?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Grafiken zum Impact der zwei Millionen Teilnehmenden<\/a>.&nbsp;<\/p>\n\n\n\n<p>Veganuary wurde von einem Ehepaar an einem K\u00fcchentisch in York erfunden und ist inzwischen zu einer globalen Community gewachsen \u2013 und entwickelt eine enorme Dynamik: Neben jungen Unternehmen unterst\u00fctzen auch die gr\u00f6\u00dften Food-Unternehmen der Welt die Kampagne, um neue Produkte vorzustellen und ihre eigene Transformation voranzutreiben.&nbsp; Die Nonprofit-Organisation Veganuary hat inzwischen Kampagnenzentren in sieben L\u00e4ndern: Gro\u00dfbritannien, USA, Deutschland, Chile, Argentinien, Brasilien und Indien. Die Teilnehmenden kommen heute aus nahezu allen Regionen der Welt. Lediglich aus zwei L\u00e4ndern gab es bisher keine Anmeldungen: Nordkorea und Vatikanstadt.&nbsp;<\/p>\n\n\n\n<p>Matthew Glover, Mitbegr\u00fcnder von Veganuary, kommentiert den Zwei-Millionen-Meilenstein: <em>\u201eAls meine Frau Jane und ich 2014 beschlossen, ein veganes Neujahrsversprechen zu starten, rechneten wir damit, dass vielleicht 1000 Menschen mitmachen w\u00fcrden. Mehr als 3000 meldeten sich tats\u00e4chlich an und wir waren \u00fcberw\u00e4ltigt.\u201c <\/em>Glover betont die Wirtschafts- und Innovationskraft der Kampagne: <em>\u201eZwei Millionen offizielle Veganuary-Teilnehmende in nur acht Jahren sind ein enormer Erfolg, aber die damit einhergehende explosionsartige Zunahme pflanzlicher Produkte bedeutet eine wahre Revolution f\u00fcr die Zukunft der Ern\u00e4hrung.\u201c<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es ist ein weiterer Meilenstein in der noch jungen Geschichte der Veganuary-Kampagne: Zwei Millionen Menschen haben sich seit Gr\u00fcndung nun&hellip;<\/p>\n","protected":false},"author":143,"featured_media":139079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-140306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary knackt die Zwei-Millionen-Marke | Veganuary<\/title>\n<meta name=\"description\" content=\"Zwei Millionen Menschen haben aus fast allen L\u00e4ndern der Welt haben sich seit der Gr\u00fcndung offiziell registriert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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