{"id":177072,"date":"2023-03-23T13:52:31","date_gmt":"2023-03-23T13:52:31","guid":{"rendered":"https:\/\/veganuary.com\/?p=177072"},"modified":"2026-02-20T14:07:52","modified_gmt":"2026-02-20T14:07:52","slug":"ostern-mit-veganuary","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/ostern-mit-veganuary\/","title":{"rendered":"Ostern mit Veganuary: Prominente, Gastronomie und Marken unterst\u00fctzen #VeganuaryChickenWeek\u00a0"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Veganuary startet ganzj\u00e4hrig Kampagnen f\u00fcr pflanzliche Ern\u00e4hrung<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Gastronomie und Marken beteiligen sich mit Aktionen an der #VeganuaryChickenWeek<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Unterst\u00fctzer Aljosha Muttardi: Abw\u00e4rtstrend in Fleischproduktion gibt Hoffnung<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-1800x1350.jpg\" alt=\"\" class=\"wp-image-177073\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-1800x1350.jpg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-1200x900.jpg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-400x300.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-768x576.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-1536x1152.jpg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-2048x1536.jpg 2048w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-800x600.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/03\/VeganuaryChickenWeek_web-150x113.jpg 150w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\"><br>\u00a9 Mino Valley Farm Sanctuary<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Berlin, 23. M\u00e4rz 2023 \u2013 <strong>Im Rahmen des Veganuary haben mehr Menschen als jemals zuvor den Start in das Jahr 2023 zum Anlass genommen, eine rein pflanzliche Ern\u00e4hrung bewusst auszuprobieren. Und das Statistische Bundesamt meldet f\u00fcr 2022 erneut einen deutlichen R\u00fcckgang der deutschen Fleischproduktion im Vergleich zum Vorjahr. Ab dem 27. M\u00e4rz, kurz vor Ostern, motiviert die gemeinn\u00fctzige Organisation Veganuary mit der Kampagne #VeganuaryChickenWeek dazu, diesen Trend weiter zu beschleunigen \u2013 und den Einstieg in eine rein pflanzliche Ern\u00e4hrung zu testen. &nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aljosha&nbsp;Muttardi:&nbsp;Nachhaltiges Umdenken&nbsp;im Gange&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mehr als 700 Millionen Tiere wie H\u00fchner, Enten und G\u00e4nse wurden 2022 in der deutschen Gefl\u00fcgelindustrie geschlachtet, rund 13,2 Milliarden Eier haben Hennen gelegt, so die j\u00fcngsten Zahlen des Statistischen Bundesamtes. \u201e<em>Diese Zahlen sind absurd, aber: Immer mehr Menschen m\u00f6chten etwas gegen das Tierleid und die damit verbundenen Folgen f\u00fcr Umwelt und Klima unternehmen und erkennen, dass pflanzliche Ern\u00e4hrung der effektivste Weg hierf\u00fcr ist<\/em>\u201c, so der Arzt und Vegan-Aktivist Aljosha Muttardi. \u201e<em>Ganz einfach kann man sich f\u00fcr tierfreie Produkte \u2013 zum Beispiel f\u00fcr Ei- oder Chicken-Alternativen \u2013 entscheiden. Das hat gro\u00dfe Auswirkungen f\u00fcr die Tiere und die Umwelt.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seit 2017 ist die Fleischproduktion in Deutschland&nbsp;insgesamt um rund 14 Prozent gesunken, ebenso der Import (minus 15,9 Prozent) und Export (minus 19,3 Prozent). 2022 ist das zweite Jahr in Folge, in dem auch ein Abw\u00e4rtstrend bei der Produktion von Gefl\u00fcgelfleisch zu beobachten ist.*&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Veganuary&nbsp;setzt sich ganzj\u00e4hrig f\u00fcr Ern\u00e4hrungswende ein&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1.610 neue vegane Produkte und Gerichte kamen weltweit zum Veganuary 2023 auf den Markt, in Ladenregale und Speisekarten. Aber auch \u00fcber den veganen Neujahrsvorsatz hinaus setzt sich die weltweit aktive Organisation f\u00fcr einen einfachen Einstieg in die pflanzliche Ern\u00e4hrung ein \u2013 und treibt so die Ern\u00e4hrungswende in Gesellschaft und Wirtschaft voran: &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e<em>Mit Kampagnen wie der&nbsp;#VeganuaryChickenWeek&nbsp;st\u00e4rken wir die nachhaltigen Effekte des Veganuary im laufenden Jahr zus\u00e4tzlich und schaffen in den sozialen Medien, beim Einkaufen oder im Restaurant ein weiteres gemeinschaftliches Momentum, das dazu motiviert, eine rein pflanzliche Ern\u00e4hrung einfach mal auszuprobieren<\/em>\u201c, so Christopher Hollmann, der den Veganuary in Deutschland leitet. Weitere Kampagnen sind #VeganuaryFishWeek, #VeganuaryBBQ und #PlantMilkWeek, sie folgen jeweils im Juni, Juli und August. \u201e<em>Zu den einw\u00f6chigen Kampagnen informieren wir \u00fcber die positiven Auswirkungen veganer Ern\u00e4hrung und bieten auch Unternehmen und Marken Anreiz und Unterst\u00fctzung, um ihr pflanzliches Angebot gezielt zu erweitern.<\/em>\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aktionen&nbsp;zur #VeganuaryChickenWeek&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Erfolg: In der Gastronomie zelebriert die Restaurantkette Peter Pane die #VeganuaryChickenWeek mit einer Rabattaktion f\u00fcr vegane Chicken-Burger und bringt die im Januar eingef\u00fchrten pflanzlichen Nuggets zum Aktionspreis zur\u00fcck. Unter den teilnehmenden Lebensmittelmarken erweitern beispielsweise Greenforce ihre Produktpalette mit einer pflanzlichen Ei-Alternative zum Backen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ostern mit&nbsp;Veganuary&nbsp;\u2013&nbsp;jetzt&nbsp;anmelden&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wer Lust hat, die rein pflanzliche Ern\u00e4hrung einen Monat lang auszuprobieren, meldet sich unter&nbsp;<a href=\"https:\/\/veganuary.com\/de\/jetzt-mitmachen\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.veganuary.com\/mitmachen<\/a>&nbsp;f\u00fcr den 31-t\u00e4gigen Veganuary-Newsletter an. Dieser bietet praktische Alltagstipps, Hintergrundinfos, News sowie Rezepte und neue Produkte. Au\u00dferdem gibt es bei der Registrierung das Veganuary-Promi-Kochbuch mit Rezepten von Bryan Adams, Oli P., Sadie Frost und anderen kostenlos als Download. Im Aktionszeitraum der #VeganuaryChickenWeek \u2013 vom 27. M\u00e4rz bis 2. April \u2013 steht allen Interessierten dar\u00fcber hinaus eine exklusive Rezeptsammlung f\u00fcr die Zubereitung veganer Ei- und Chicken-Alternativen zur Verf\u00fcgung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Die genannten Zahlen wurden erhoben vom Statistischen Bundesamt (Destatis), 2023.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kontakt<\/strong><br>Mirjam Schmitt<br>Communications Manager<br>+49 (0)175 9905 945<br><a href=\"mailto:presse@veganuary.com\" target=\"_blank\" rel=\"noreferrer noopener\">presse@veganuary.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berlin, 23. M\u00e4rz 2023 \u2013 Im Rahmen des Veganuary haben mehr Menschen als jemals zuvor den Start in das Jahr&hellip;<\/p>\n","protected":false},"author":166,"featured_media":177073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-177072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ostern mit Veganuary \u2013 #VeganuaryChickenWeek | Veganuary<\/title>\n<meta name=\"description\" content=\"Veganuary treibt die Ern\u00e4hrungswende auch au\u00dferhalb des 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