{"id":235530,"date":"2024-03-14T12:26:42","date_gmt":"2024-03-14T12:26:42","guid":{"rendered":"https:\/\/veganuary.com\/?p=235530"},"modified":"2026-02-20T14:01:52","modified_gmt":"2026-02-20T14:01:52","slug":"veganuarychickenweek-impulse-fuer-ostergeschaeft","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/veganuarychickenweek-impulse-fuer-ostergeschaeft\/","title":{"rendered":"Nach Erfolgen im Januar: #VeganuaryChickenWeek setzt Impulse f\u00fcr pflanzliches Ostergesch\u00e4ft"},"content":{"rendered":"\n

Berlin, 14.M\u00e4rz 2024 \u2013 Mehr als 1.000 Unternehmen in Handel und Gastronomie waren im Januar 2024 Teil der bisher gr\u00f6\u00dften deutschen Veganuary-Kampagne. Allein hierzulande kamen mehr als 500 neue pflanzliche Produkte auf den Markt und mehr als 600 neue vegane Gerichte auf die Speisekarten. \u201eVieles davon bleibt dauerhaft, weil Zielgruppen und Nachfrage wachsen \u2013 und wir sind einem nachhaltigen und zukunftsf\u00e4higen Lebensmittelsystem wieder einen Schritt n\u00e4hergekommen<\/em>\u201c, so Christopher Hollmann, der Veganuary Deutschland leitet. Um diese Entwicklung zu erhalten und weiter zu beschleunigen, f\u00fchrt die gemeinn\u00fctzige Organisation auch im laufenden Jahr Kampagnen durch. Am 18. M\u00e4rz startet inmitten des Ostergesch\u00e4fts die #VeganuaryChickenWeek.<\/strong><\/p>\n\n\n\n

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Einzelhandel, Marken und Gastronomie nehmen teil<\/h2>\n\n\n\n

Die #VeganuaryChickenWeek ist die erste von insgesamt vier Kampagnen au\u00dferhalb des Januars. Die Organisation und teilnehmende Unternehmen legen w\u00e4hrend der Aktionswoche an Verkaufsstellen und online den Fokus auf pflanzliche Alternativen zu Eiern, Chicken-Gerichten \u2013 und auf vegane Osterleckereien. Der Lebensmitteleinzelhandel (Penny, Kokku), die Gastronomie (Domino\u2019s Pizza Deutschland, Dean&David), herstellende Unternehmen (u. a. Endori, The Vegetarian Butcher) sowie Bio-Marken (Biovegan, Soyana) beteiligen sich mit Aktionen und Angeboten, informieren im Kund:innenmagazin \u00fcber die Kampagne, werben auf Social-Media-Kan\u00e4len f\u00fcr vegane Optionen und k\u00fcndigen Produktneuheiten an.<\/p>\n\n\n\n

Langfristiger Fokus auf pflanzliche Produkte lohnt f\u00fcr alle<\/h2>\n\n\n\n

\u201eMit unseren Kampagnen im Fr\u00fchjahr und Sommer bieten wir auch im laufenden Jahr eine perfekte Gelegenheit, reichweitenstark und erfolgreich vegane Sortimente und Angebote zu erweitern und zu bewerben<\/em>\u201c, so Christopher Hollmann. Langfristig auf pflanzliche Alternativen zu setzen, bedient eine wachsende Nachfrage, die zunehmend von einem Bewusstsein f\u00fcr Klima-, Umwelt- und Tierschutz gepr\u00e4gt ist. Umfragen der Organisation<\/a> zeigen, dass sich der Gro\u00dfteil der Veganuary-Teilnehmenden auch ein halbes Jahr nach der Teilnahme vegan ern\u00e4hrt oder tierische Produkte drastisch reduziert. Christopher Hollmann: \u201eVeganuary ist kein kurzfristiges Ph\u00e4nomen, das mit dem Januar zu Ende geht. Wir ver\u00e4ndern Essgewohnheiten nachhaltig \u2013 und damit auch die Zielgruppen von Handel und Gastronomie.<\/em>\u201c<\/p>\n\n\n\n

Die Kampagnen im laufenden Jahr unterst\u00fctzen dabei, positive Ver\u00e4nderungen in der Ern\u00e4hrungsweise beizubehalten oder sie au\u00dferhalb des Januars anzusto\u00dfen, auch \u00fcber den Einkauf oder den Restaurantbesuch hinaus: Zur #VeganuaryChickenWeek zeigt die Organisation, wie einfach und lecker es ist, ohne Ei und Huhn zu kochen und zu backen und teilt \u2013 u. a. mit TV-K\u00f6chin und Food-Bloggerin Stina Spiegelberg \u2013 passende Gerichte, eine Rezeptsammlung und einen offiziellen Veganuary Osterbrunch<\/a> f\u00fcr die Feiertage.<\/p>\n\n\n\n

Veganuary-Aktionswochen etablieren sich in Handel und Gastronomie<\/h2>\n\n\n\n

Neben der #VeganuaryChickenWeek setzen weitere Aktionswochen im Juni, Juli und August auf pflanzliche Alternativen zu Fisch-, BBQ- und Milchprodukten. Das Interesse an den internationalen Kampagnen w\u00e4chst: 2023 beteiligten sich in Deutschland \u00fcber das Jahr hinweg u. a. die Einzelhandelsunternehmen Aldi Nord und S\u00fcd, Bio Company, die Restaurantkette Peter Pane und Marken wie Bettafish, Cremissimo, Endori, Frosta, Greenforce, Gutfried, The Green Mountain und Vega Lecker. Die Teilnahme an den Kampagnen ist kostenfrei.<\/p>\n\n\n\n

Kontakt<\/strong>
Mirjam Schmitt
Communications Manager
+49 (0)175 9905 945
presse@veganuary.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Berlin, 14.M\u00e4rz 2024 \u2013 Mehr als 1.000 Unternehmen in Handel und Gastronomie waren im Januar 2024 Teil der bisher gr\u00f6\u00dften…<\/p>\n","protected":false},"author":166,"featured_media":235531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-235530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilungen"],"acf":[],"yoast_head":"\n#VeganuaryChickenWeek: Impulse f\u00fcr pflanzliches Ostergesch\u00e4ft<\/title>\n<meta name=\"description\" content=\"Zur Osterzeit startet die #VeganuaryChickenWeek. 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