{"id":245132,"date":"2024-08-16T09:28:57","date_gmt":"2024-08-16T08:28:57","guid":{"rendered":"https:\/\/veganuary.com\/?p=245132"},"modified":"2026-02-20T14:00:56","modified_gmt":"2026-02-20T14:00:56","slug":"plantmilkweek-2024","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/plantmilkweek-2024\/","title":{"rendered":"Veganuary startet #PlantMilkWeek: Die Zukunft der Milch ist pflanzlich"},"content":{"rendered":"\n

Berlin, 16. August 2024 \u2013 Rund um den internationalen Plant Milk Day startet die gemeinn\u00fctzige Organisation Veganuary am 19. August eine einw\u00f6chige Kampagne: Die #PlantMilkWeek<\/a> setzt im Einzelhandel \u2013 darunter Aldi S\u00fcd und Lidl \u2013 und in den sozialen Medien pflanzliche Milch- und K\u00e4sealternativen in Szene und motiviert so zum Ausprobieren. W\u00e4hrend der Markt f\u00fcr Pflanzenmilch rasant w\u00e4chst, wird in Deutschland immer weniger zu Kuhmilch, tierischem K\u00e4se und Butter gegriffen. Gr\u00fcnde gibt es viele, ebenso wie Chancen f\u00fcr einen nachhaltigen Wandel.<\/strong> <\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Pflanzenmilch ist im Einkaufswagen zur Norm geworden<\/strong><\/p>\n\n\n\n

Der Absatz pflanzlicher Milchalternativen ist in Deutschland von 2020 bis 2023 um 85 Prozent gewachsen.1<\/a><\/sup> Bei ganzen 93 Prozent der deutschen Verbraucher:innen landen sie im Einkaufswagen.2<\/a><\/sup> Parallel zu dieser Entwicklung sinkt der Pro-Kopf-Verbrauch von Kuhmilch seit Jahren. Die Gr\u00fcnde der Verbraucher:innen: Sie m\u00f6chten, dass weder Tiere noch Umwelt leiden.  <\/p>\n\n\n\n

\u201eDie Menschen werden sich immer bewusster, was die Milchindustrie f\u00fcr die Tiere bedeutet und welche negativen Auswirkungen sie auf Umwelt und Klima hat \u2013 und sind damit nicht einverstanden. F\u00fcr den so einfachen Griff zur Pflanzenmilch sprechen nur gute Gr\u00fcnde und so ist sie in fast allen Haushalten zur Selbstverst\u00e4ndlichkeit geworden. Mit derselben Selbstverst\u00e4ndlichkeit bevorzugen immer mehr Menschen auch andere pflanzliche Alternativen\u201c<\/em>, so Christopher Hollmann, der Veganuary Deutschland leitet. <\/p>\n\n\n\n

\u201eWir brauchen ein effizienteres und nachhaltigeres Ern\u00e4hrungssystem\u201c  <\/strong><\/p>\n\n\n\n

Die Faktenlage zur Klimabilanz von Kuhmilch ist eindeutig. Die bisher gr\u00f6\u00dfte Metaanalyse zu den Auswirkungen von Lebensmitteln auf Klima und Umwelt belegt unter Ber\u00fccksichtigung der gesamten Produktionskette: Pflanzenmilch schneidet in allen Bereichen der Herstellung besser ab als Kuhmilch. Denn im Vergleich verursacht Pflanzenmilch zwei Drittel weniger Treibhausgasemissionen, ben\u00f6tigt nur ein Zehntel des Landes, reduziert den Wasserverbrauch um mindestens die H\u00e4lfte und bis zu einem Zwanzigfachen \u2013 und belastet unsere B\u00f6den und Gew\u00e4sser wesentlich weniger.3<\/a><\/sup><\/p>\n\n\n\n

Stellt man Lebensmittel mit vergleichbarem N\u00e4hrstoffprofil gegen\u00fcber, ist der Beitrag zur Proteinversorgung von pflanzlichen Milchprodukten zudem um ein Vielfaches gr\u00f6\u00dfer. Denn bei gleichem Fl\u00e4chenverbrauch gehen tierische Milchprodukte im Vergleich zu pflanzlichen mit einem Proteinverlust von 75 Prozent einher.4<\/a><\/sup><\/p>\n\n\n\n

Eine absurde Ineffizienz, findet Christopher Hollmann: \u201eAuf pflanzliche Alternativen zu setzen, lohnt sich f\u00fcr alle \u2013 auch f\u00fcr die Zukunft unserer Landwirtschaft. Wir brauchen ein effizienteres und nachhaltigeres Ern\u00e4hrungssystem \u2013 und Verbraucher:innen wie Unternehmen k\u00f6nnen dabei Entscheidendes bewegen.\u201c <\/em><\/p>\n\n\n\n

Das k\u00f6nnen Unternehmen aktiv tun <\/strong><\/p>\n\n\n\n

Die #PlantMilkWeek zeigt auf, wie Unternehmen aktiv an einem Wandel mitwirken k\u00f6nnen: Aufmerksamkeitsstarke Produkteinf\u00fchrungen wie bei Schlagfix (veganer Eiskaffee), Werbema\u00dfnahmen in Filialen und auf digitalen Kan\u00e4len wie bei Aldi S\u00fcd, prominente Platzierungen in Prospekten wie bei Lidl, neue Men\u00fcs oder Gerichte in der Gastronomie wie im Restaurant Cookies Cream in Berlin, serviceorientierte Content Creation wie von Veganuary-Sponsoren dmBio und Mondarella \u2013 all das erreicht relevante Zielgruppen und motiviert zum Ausprobieren.<\/p>\n\n\n\n

Immer mehr Unternehmen setzen auch au\u00dferhalb von Kampagnenzeitr\u00e4umen auf langfristige Ziele zur F\u00f6rderung pflanzlicher Produkte: \u201eWer beispielsweise im Handel vegane Alternativen dauerhaft zum selben oder g\u00fcnstigeren Preis anbietet als tierische Pendants, schafft wichtige Anreize bei Verbraucher:innen \u2013 und kann den eigenen Umsatz steigern\u201c,<\/em> wei\u00df Christopher Hollmann. \u201eWir unterst\u00fctzen Unternehmen, Gastronomie und Gemeinschaftsverpflegung ganzj\u00e4hrig dabei, nachhaltige Ziele zu definieren und effizient umzusetzen \u2013 und freuen uns schon jetzt darauf, gemeinsam einen starken Veganuary 2025 an den Start zu bringen.\u201c<\/em><\/p>\n\n\n\n

Kontakt<\/strong>
Mirjam Schmitt
Communications Manager
+49 (0)175 9905 945
presse@veganuary.com<\/a><\/p>\n\n\n\n

\n\n\n
  1. Statista:\u00a0Absatzentwicklung von Milchprodukten der Wei\u00dfen Linie in Deutschland im Februar 2023 (im Vergleich zum Februar 2020)<\/a>, 2024.\u00a0 \u21a9\ufe0e<\/a><\/li>
  2. Mordor Intelligence: Europe non-dairy milk market<\/a>, 2024. \u21a9\ufe0e<\/a><\/li>
  3. Joseph Poore und Thomas Nemecek: Reducing food\u2019s environmental impacts through producers and consumers<\/a>, in: Science, Vol. 360 (6392), 2018. \u21a9\ufe0e<\/a><\/li>
  4. Alon Shepon, Gidon Eshel, Elad Noor et al.: The opportunity cost of animal based diets exceeds all food losses<\/a>, in: Proceedings of the National Academy of Sciences, Vol. 115 (5), 2018. \u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"

    Berlin, 16. August 2024 \u2013 Rund um den internationalen Plant Milk Day startet die gemeinn\u00fctzige Organisation Veganuary am 19. August…<\/p>\n","protected":false},"author":166,"featured_media":245133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":"[{\"content\":\"Statista:\u00a0Absatzentwicklung von Milchprodukten der Wei\u00dfen Linie in Deutschland im Februar 2023 (im Vergleich zum Februar 2020)<\/a>, 2024.\u00a0\",\"id\":\"d8157f47-0dbc-4991-abcd-a0d5731737e1\"},{\"content\":\"Mordor Intelligence: Europe non-dairy milk market<\/a>, 2024.\",\"id\":\"3e6237b2-a463-422c-8f9f-eb1d1e173250\"},{\"content\":\"Joseph Poore und Thomas Nemecek: Reducing food\u2019s environmental impacts through producers and consumers<\/a>, in: Science, Vol. 360 (6392), 2018.\",\"id\":\"9be597d4-5970-4054-a89d-f0d99075e907\"},{\"content\":\"Alon Shepon, Gidon Eshel, 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