{"id":246353,"date":"2024-09-12T08:08:35","date_gmt":"2024-09-12T07:08:35","guid":{"rendered":"https:\/\/veganuary.com\/?p=246353"},"modified":"2026-02-20T14:00:19","modified_gmt":"2026-02-20T14:00:19","slug":"jetzt-veganuary-2025-planen","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/jetzt-veganuary-2025-planen\/","title":{"rendered":"Jetzt Veganuary 2025 planen: So profitieren Handel, Marken und Gastronomie"},"content":{"rendered":"\n<p>Berlin, 12. September 2024 \u2013 <strong>In weniger als vier Monaten beginnt der Veganuary 2025 und wird beim Einkaufen, im Restaurant, am Arbeitsplatz, unterwegs und zu Hause erneut Millionen Menschen erreichen \u2013 und nachhaltig f\u00fcr eine pflanzliche Ern\u00e4hrung begeistern. F\u00fcr Unternehmen ist jetzt der ideale Zeitpunkt, neue Produkte und Gerichte, Aktionen, Angebote und reichweitenstarke Marketingaktivit\u00e4ten zu planen. Die internationale Organisation Veganuary unterst\u00fctzt dabei.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"617\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-1800x617.jpg\" alt=\"\" class=\"wp-image-246354\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-1800x617.jpg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-1200x412.jpg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-400x137.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-768x263.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-1536x527.jpg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-2048x702.jpg 2048w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-800x274.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/09\/BSTK-150x51.jpg 150w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Veganuary schafft gr\u00f6\u00dftes Momentum f\u00fcr pflanzliches Angebot&nbsp;<\/strong><\/h2>\n\n\n\n<p>Im Januar 2024 profitierten allein in Deutschland mehr als 1.000 Unternehmen von der Kampagne, mehr als 25 Millionen Menschen weltweit starteten mit Veganuary pflanzlich ins neue Jahr. <em>\u201eF\u00fcr Einzelhandel, Marken und Gastronomie ist der Veganuary die ideale Gelegenheit im Jahr, um ihr pflanzliches Angebot zu erweitern, attraktiver zu gestalten und verst\u00e4rkt zu bewerben \u2013 und das f\u00fcr ein riesige Zielgruppe\u201c,<\/em> so Christopher Hollmann, der Veganuary Deutschland leitet. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Veganuary sorgt f\u00fcr nachhaltig wachsende Zielgruppe&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>\u201eDiese Zielgruppe w\u00e4chst parallel zum Bewusstsein um die vielen Vorteile einer pflanzlichen Ern\u00e4hrung f\u00fcr Klima, Umwelt, Tiere \u2013 und die eigene Gesundheit\u201c<\/em><em>,<\/em> so Christopher Hollmann weiter. Und sie w\u00e4chst \u00fcber den Januar hinaus. Offizielle Umfragen der Organisation zeigen: \u00dcber 80 Prozent der Teilnehmenden planen, ihren Konsum von tierischen Produkten nach dem Veganuary dauerhaft um mindestens die H\u00e4lfte zu reduzieren oder sich weiterhin vegan zu ern\u00e4hren. 52 Prozent der Teilnehmenden a\u00dfen vor dem Veganuary 2024 Fleisch und Fisch, 29 Prozent ern\u00e4hrten sich vegetarisch. <em>\u201eVeganuary pr\u00e4gt Essgewohnheiten nachhaltig. Das macht ihn zu einem der gr\u00f6\u00dften Treiber f\u00fcr den pflanzlichen Markt und bietet Unternehmen die Chance, wirksam zur Ern\u00e4hrungswende beizutragen.\u201c&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Veganuary unterst\u00fctzt Unternehmen bei Planung und Umsetzung&nbsp;<\/strong><\/h2>\n\n\n\n<p>Wie Unternehmen Veganuary bestm\u00f6glich nutzen k\u00f6nnen, um neue Zielgruppen zu erschlie\u00dfen, Ums\u00e4tze im pflanzlichen Sortiment zu steigern und ver\u00e4nderten Konsumgewohnheiten gerecht zu werden, dabei unterst\u00fctzt das Veganuary Business Support Toolkit. Es steht Unternehmen kostenfrei zum Download zur Verf\u00fcgung und enth\u00e4lt Ideen, Leitf\u00e4den und Best-Practice-Beispiele f\u00fcr 360-Grad-Kampagnen, Key Messages, gezielte Marketingaktivit\u00e4ten sowie langfristige Unternehmensziele rund um eine pflanzliche Zukunft.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/veganuary.com\/de\/sei-dabei\/unternehmenskooperationen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veganuary Business Support Toolkit<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Drei Schl\u00fcsselelemente der Ern\u00e4hrungswende&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>\u201eGeschmack, Verf\u00fcgbarkeit und Preis sind entscheidende Hebel, um Verbraucher:innen dazu zu bewegen, noch h\u00e4ufiger zu pflanzlichen Alternativen zu greifen\u201c,<\/em> wei\u00df Christopher Hollmann. <em>\u201ePflanzliche Alternativen beliebter Klassiker, vegane Produkte, die dem tierischen Pendant in nichts nachstehen \u2013 und dar\u00fcber hinaus mit wettbewerbsf\u00e4higen Preisen zum Probieren einladen: All das sind Schl\u00fcsselelemente f\u00fcr eine erfolgreiche Veganuary-Aktion.\u201c &nbsp;<\/em><\/p>\n\n\n\n<p>Weitere Unterst\u00fctzung f\u00fcr Unternehmen gibt es \u00fcber <a href=\"mailto:unternehmen@veganuary.com\" target=\"_blank\" rel=\"noreferrer noopener\">unternehmen@veganuary.com<\/a>.\u00a0<br><br><strong>Kontakt<\/strong><br>Mirjam Schmitt<br>Communications Manager<br>+49 (0)175 9905 945<br><a href=\"mailto:presse@veganuary.com\" target=\"_blank\" rel=\"noreferrer noopener\">presse@veganuary.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berlin, 12. September 2024 \u2013 In weniger als vier Monaten beginnt der Veganuary 2025 und wird beim Einkaufen, im Restaurant,&hellip;<\/p>\n","protected":false},"author":166,"featured_media":246370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-246353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jetzt Veganuary 2025 planen | Veganuary<\/title>\n<meta name=\"description\" content=\"F\u00fcr Unternehmen ist jetzt der ideale Zeitpunkt, Veganuary 2025 zu planen. 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