{"id":248078,"date":"2024-10-24T08:46:31","date_gmt":"2024-10-24T07:46:31","guid":{"rendered":"https:\/\/veganuary.com\/?p=248078"},"modified":"2026-02-20T14:00:03","modified_gmt":"2026-02-20T14:00:03","slug":"veganuary-workplace-challenge-2025-planen","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/veganuary-workplace-challenge-2025-planen\/","title":{"rendered":"Mehr Gesundheit und Klimaschutz am Arbeitsplatz \u2013 Tipps zur Veganuary Workplace Challenge"},"content":{"rendered":"\n

Berlin, 24. Oktober 2024 \u2013 Tausende Mitarbeitende starten weltweit in hunderten Unternehmen pflanzlich ins neue Jahr \u2013 mit der Veganuary Workplace Challenge.<\/strong> F\u00f6rdern und umsetzen l\u00e4sst sich mit ihr vieles: Eine ges\u00fcndere Ern\u00e4hrung am Arbeitsplatz, Teambuilding-Ma\u00dfnahmen, ein kleinerer CO2<\/sub>-Fu\u00dfabdruck und aktiver Tierschutz im Unternehmen. Wie die Workplace Challenge am eigenen Arbeitsplatz stattfindet und welchen Impact sie hat, tr\u00e4gt die gemeinn\u00fctzige Organisation Veganuary in einem Guide zusammen.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Die Veganuary Workplace Challenge unterst\u00fctzt Unternehmen und Institutionen, die gemeinsam mit ihren Mitarbeitenden am Veganuary teilnehmen wollen \u2013 und erleichtert so den Einstieg in die vegane Ern\u00e4hrung. Teilgenommen haben 2024 allein in Deutschland 130 Unternehmen \u2013 unter anderem Coca-Cola, Kleinanzeigen und Mobile.de, Targobank, Globus, Edeka und Rossmann sowie Bayer 04 Leverkusen und der 1. FC Kaiserslautern.<\/p>\n\n\n\n

Teilnehmende f\u00fchlen sich ges\u00fcnder und energiegeladener<\/strong><\/h2>\n\n\n\n

Mit der Veganuary Workplace Challenge setzen sich Unternehmen aktiv f\u00fcr die Gesundheit und das Wohlbefinden ihrer Mitarbeitenden ein. Offizielle Umfragen unter Veganuary-Teilnehmenden zeigen: Am Ende des veganen Probemonats berichtet bereits fast die H\u00e4lfte der Befragten von einer verbesserten allgemeinen Gesundheit (48 Prozent) und von mehr Energie (47 Prozent). Unter denjenigen, die sich auch noch ein halbes Jahr sp\u00e4ter rein pflanzlich ern\u00e4hren, f\u00fchlen sich sogar 65 Prozent insgesamt ges\u00fcnder und 58 Prozent energiegeladener.*<\/p>\n\n\n\n

Unternehmerische Nachhaltigkeit st\u00e4rken<\/strong><\/h2>\n\n\n\n

Teilnehmende Unternehmen und ihre Teams haben zudem einen messbaren Impact auf Umwelt und Klima: Denn mehr pflanzliche Lebensmittel am Arbeitsplatz bedeuten eine Verringerung der CO2<\/sub>-Emissionen. Mit einer pflanzlichen Ern\u00e4hrung lie\u00dfen sich in Deutschland bis zu 81 Prozent der lebensmittelbedingten Treibhausgasemissionen einsparen.**<\/p>\n\n\n\n

\u201eDeshalb unterst\u00fctzen wir Unternehmen auch \u00fcber die Workplace Challenge hinaus, langfristige Nachhaltigkeitsstrategien zu entwickeln und umzusetzen\u201c<\/em>, so Christopher Hollmann, der Veganuary Deutschland leitet. \u201eDas k\u00f6nnen Ziele sein wie zum Beispiel: ein h\u00f6herer Anteil veganer Speisen in den Betriebsrestaurants, pflanzliche Optionen, die dort dauerhaft g\u00fcnstiger angeboten werden als die tierischen Varianten, oder veganisierte Gerichte und Produkte, die das tierische Pendant komplett abl\u00f6sen.\u201c<\/em><\/p>\n\n\n\n

Erste Schritte f\u00fcr die Veganuary Workplace Challenge<\/strong><\/h2>\n\n\n\n

Die Organisation hilft teilnehmenden Unternehmen bei der Planung. Gemeinsames Fr\u00fchst\u00fccken, Kochkurse, Filmabende, Austausch von Rezepten auf den unternehmensinternen Kan\u00e4len, Gewinnspiele sowie Vortr\u00e4ge mit veganen Expert:innen \u2013 all das sind Ideen und Beispiele f\u00fcr Team-Aktivit\u00e4ten, die der Veganuary Workplace Challenge Guide versammelt.<\/p>\n\n\n\n

\n
Veganuary Workplace Challenge Guide 2025<\/a><\/div>\n<\/div>\n\n\n\n

Mitarbeitende, die eine Veganuary Workplace Challenge am eigenen Arbeitsplatz ansto\u00dfen m\u00f6chten, finden h\u00e4ufig Unterst\u00fctzung von der Personalabteilung. Auch die Teilnahme der Gesch\u00e4ftsf\u00fchrung am Veganuary hat Signalwirkung f\u00fcr das gesamte Team. \u00dcber Poster im B\u00fcro, interne Newsletter oder in Teammeetings kann f\u00fcr die Aktion geworben werden \u2013 Veganuary bietet passende Ressourcen wie Poster und Brosch\u00fcren. Weitere Unterst\u00fctzung gibt es \u00fcber unternehmen@veganuary.com<\/a>.<\/p>\n\n\n\n

* Die Zahlen stammen aus offiziellen Teilnehmenden-Umfragen der Organisation und wurden jeweils im Anschluss an den Aktionsmonat 2024 sowie sechs Monate danach erhoben.<\/p>\n\n\n\n

** Marco Springmann: Towards healthy and sustainable diets in Germany. An analysis of the environmental effects and policy implications of dietary change in Germany, hrsg, v. Umweltbundesamt, Mai 2023.<\/p>\n\n\n\n

Weitere Informationen f\u00fcr Medienvertreter:innen:<\/strong><\/p>\n\n\n\n

Den Veganuary Workplace Challenge Guide sowie weitere unterst\u00fctzende Ressourcen finden Sie hier<\/a>.<\/p>\n\n\n\n

Kontakt<\/strong>
Mirjam Schmitt
Communications Manager
+49 (0)175 9905 945
presse@veganuary.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Berlin, 24. 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