{"id":248470,"date":"2024-10-30T09:45:29","date_gmt":"2024-10-30T09:45:29","guid":{"rendered":"https:\/\/veganuary.com\/?p=248470"},"modified":"2026-04-27T09:35:33","modified_gmt":"2026-04-27T08:35:33","slug":"veganuary-umfrage-gastronomie-birgt-grosses-potenzial","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/veganuary-umfrage-gastronomie-birgt-grosses-potenzial\/","title":{"rendered":"Veganuary-Umfrage: Gastronomie birgt gro\u00dfes Potenzial f\u00fcr pflanzliche Ern\u00e4hrungswende"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Umfrage unter Veganuary-Teilnehmenden identifiziert Chancen in Gastronomie<\/strong><\/li>\n\n\n\n<li><strong>81 Prozent der Befragten reduzieren Tierprodukte langfristig um mindestens die H\u00e4lfte<\/strong><\/li>\n\n\n\n<li><strong>27 Prozent stellen langfristig auf pflanzliche Ern\u00e4hrung um<\/strong><\/li>\n\n\n\n<li><strong>20 Prozent derjenigen, die nicht vegan bleiben, begr\u00fcnden: Ausw\u00e4rts essen zu schwierig<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"573\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/10\/Vegan-taco.jpg\" alt=\"\" class=\"wp-image-248471\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/10\/Vegan-taco.jpg 870w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/10\/Vegan-taco-400x263.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/10\/Vegan-taco-768x506.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/10\/Vegan-taco-800x527.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/10\/Vegan-taco-150x99.jpg 150w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">30. Oktober 2024 \u2013 <strong>Auch ein halbes Jahr nach dem Veganuary 2024 behalten Teilnehmende ver\u00e4nderte Essgewohnheiten bei. Das zeigt eine offizielle Umfrage* unter Veganuary-Teilnehmenden, deren Ergebnisse die gemeinn\u00fctzige Organisation zum Weltvegantag am 1. November ver\u00f6ffentlicht: 81 Prozent der Befragten reduzieren Tierprodukte langfristig um mindestens die H\u00e4lfte. 27 Prozent bleiben dauerhaft vegan. Einer der entscheidensten Gr\u00fcnde, warum sich Menschen weltweit nach dem veganen Probemonat nicht weiterhin rein pflanzlich ern\u00e4hren: Es ist zu schwierig, ausw\u00e4rts essen zu gehen.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Veganuary: Gastronomie braucht besseres pflanzliches Angebot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eJede:r F\u00fcnfte unter denjenigen, die nach dem Veganuary nicht dauerhaft vegan bleiben, gibt als Grund an, dass ausw\u00e4rts essen zu gehen ein zu gro\u00dfes Hindernis ist\u201c<\/em>, so Christopher Hollmann, der Veganuary Deutschland leitet. <em>\u201eDiese international erhobenen Zahlen zeigen auch f\u00fcr Deutschland: Wir brauchen ein besseres veganes Angebot in Restaurants und Kantinen, um eine gesunde und klimafreundliche Ern\u00e4hrung besser zu f\u00f6rdern.\u201c<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/10\/Veganuary-2024_Umfrage_Sechs-Monate-spaeter.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Zu den Umfrageergebnissen im Detail<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jetzt planen und wachsende Zielgruppen zum Veganuary 2025 abholen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Forderung geht mit einem Unterst\u00fctzungsangebot einher: <em>\u201eDer vegane Markt hat ein riesiges Potenzial \u2013 und Veganuary ist der perfekte Zeitpunkt im Jahr, um sich erfolgreich darin zu platzieren<\/em><em>\u201c<\/em>, so Christopher Hollmann weiter. Die Organisation l\u00e4dt Gastronomie- und Cateringbetriebe ein, jetzt zu planen, wie sich das pflanzliche Angebot verbessern und langfristig auf sich ver\u00e4ndernde Zielgruppen ausrichten l\u00e4sst. Einen \u00dcberblick \u00fcber erfolgreiche Veganuary-Aktionen und langfristige Ziele, die sich Restaurants daf\u00fcr setzen k\u00f6nnen, bietet das Veganuary Business Support Toolkit.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/veganuary.com\/de\/sei-dabei\/unternehmenskooperationen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veganuary Business Support Toolkit<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Geschmack, Sichtbarkeit und Preis sind entscheidende Hebel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eGeschmack, Sichtbarkeit und Preis sind die wichtigsten Schraubstellen, um Verbraucher:innen Anreize zu geben, die pflanzliche Alternative auf der Speisekarte zu w\u00e4hlen \u2013 auch \u00fcber den Januar hinaus\u201c<\/em>, erkl\u00e4rt Christopher Hollmann. <em>\u201eZum Beispiel laden veganisierte Rezepturen klassischer Lieblingsgerichte besonders Viele zum Probieren ein, denn sie schmecken vertraut. Werden sie gut sichtbar in den Speisekarten integriert und beworben und sind dar\u00fcber hinaus preislich attraktiver als das tierische Pendant, ist eine erfolgreiche Veganuary-Aktion garantiert.\u201c<\/em> Das zeigt auch ein Beispiel aus der letzten Kampagne: Bei Ikea Deutschland war im Januar das vegane Schnitzelgericht doppelt so stark nachgefragt wie die tierische Variante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Die offizielle Umfrage richtet sich an Veganuary-Teilnehmende, die \u2013 unterst\u00fctzt von einem t\u00e4glichen Newsletter \u2013 31 Tage lang eine vegane Ern\u00e4hrung ausprobieren. Sie findet sechs Monate nach der Challenge statt. An der Befragung nahmen 5.931 Personen teil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weitere Informationen f\u00fcr Medienvertreter:innen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weitere Informationen und Statements zu den Umfrageergebnissen finden Sie in <a href=\"https:\/\/veganuary.com\/de\/veganuary-umfrage-sechs-monate-spaeter-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">dieser Pressemeldung.<\/a><\/li>\n\n\n\n<li>Das Veganuary Business Support Toolkit 2025 finden Sie in unserem <a href=\"https:\/\/veganuary.com\/de\/press\/media-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Center<\/a> zum Download.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kontakt<\/strong><br>Mirjam Schmitt<br>Communications Manager<br>+49 (0)175 9905 945<br><a href=\"mailto:presse@veganuary.com\" target=\"_blank\" rel=\"noreferrer noopener\">presse@veganuary.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>30. Oktober 2024 \u2013 Auch ein halbes Jahr nach dem Veganuary 2024 behalten Teilnehmende ver\u00e4nderte Essgewohnheiten bei. Das zeigt eine&hellip;<\/p>\n","protected":false},"author":166,"featured_media":248471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-248470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary-Umfrage: Gastronomie birgt gro\u00dfes Potenzial<\/title>\n<meta name=\"description\" content=\"Eine Umfrage unter Veganuary-Teilnehmenden zeigt: Viele finden es schwierig, ausw\u00e4rts vegan zu essen. F\u00fcr die Gastronomie ist das eine Chance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veganuary.com\/de\/veganuary-umfrage-gastronomie-birgt-grosses-potenzial\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veganuary-Umfrage: Gastronomie birgt gro\u00dfes Potenzial\" \/>\n<meta property=\"og:description\" content=\"Eine Umfrage unter Veganuary-Teilnehmenden zeigt: Viele finden es schwierig, ausw\u00e4rts vegan zu essen. 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