{"id":283525,"date":"2025-10-24T10:03:53","date_gmt":"2025-10-24T09:03:53","guid":{"rendered":"https:\/\/veganuary.com\/?p=283525"},"modified":"2026-02-20T13:42:03","modified_gmt":"2026-02-20T13:42:03","slug":"veganuary-workplace-challenge-2026","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/veganuary-workplace-challenge-2026\/","title":{"rendered":"Von der Kantine in den Newsfeed \u2013 Veganuary Workplace Challenge macht Nachhaltigkeit sichtbar"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Berlin, 24. Oktober 2025 \u2013 Erfolgreiche Nachhaltigkeitsstrategien umzusetzen und sichtbar zu machen, wird f\u00fcr immer mehr Unternehmen relevant \u2013 und zu einem entscheidenden Faktor im Wettbewerb. Die Veganuary Workplace Challenge bietet einen einfachen, praxisnahen und wirksamen Ansatz: Teams probieren 31 Tage lang eine pflanzliche Ern\u00e4hrung aus. Ein passender Guide erkl\u00e4rt, wie Unternehmen mitmachen k\u00f6nnen, welchen Impact sie mit ihrer Teilnahme erzielen und wie sie dar\u00fcber aufmerksamkeitsstark berichten k\u00f6nnen.<\/strong><\/p>\n\n\n\n

Gemeinsam als Team rein pflanzlich ins neue Jahr starten \u2013 dazu l\u00e4dt die gemeinn\u00fctzige Organisation Veganuary mit der Workplace Challenge ein. Tausende Mitarbeitende sowie hunderte Unternehmen, Institutionen und Organisationen weltweit folgten dieser Einladung in den vergangenen Jahren. Sie alle konnten so ern\u00e4hrungsbedingte CO2<\/sub>-Emissionen reduzieren, eine gesunde Ern\u00e4hrung f\u00f6rdern, aktiv Tiere sch\u00fctzen und Aktionen im Sinne der Nachhaltigkeit reichweitenstark kommunizieren.<\/p>\n\n\n\n

Lunch-Pakete f\u00fcr den Klimaschutz<\/strong><\/h2>\n\n\n\n

\u201eErn\u00e4hrung ist einer der effektivsten Hebel, wenn es um Klimaschutz im Alltag geht \u2013 und der Arbeitsplatz ist ein idealer Ort, um Ver\u00e4nderungen gemeinsam anzusto\u00dfen\u201c<\/em>, so Christopher Hollmann, Gesch\u00e4ftsf\u00fchrer von Veganuary Deutschland. \u201eMit dem kostenfreien Veganuary Workplace Challenge Guide unterst\u00fctzen wir Unternehmen, erste Schritte zu planen und Ideen f\u00fcr gemeinsame Team-Aktionen, gesundheitsf\u00f6rdernde Angebote und PR-M\u00f6glichkeiten zu entwickeln.\u201c<\/em><\/p>\n\n\n\n

\n
Zum Veganuary Workplace Challenge Guide<\/a><\/div>\n<\/div>\n\n\n\n

Die Aktivit\u00e4ten im Rahmen der Workplace Challenge reichen von der Kantine bis in den Newsfeed: Mehr vegane Optionen in der Mittagspause, Preissenkungen f\u00fcr pflanzliche Alternativen, kostenlose Lunch-Pakete, Teambuilding-Ma\u00dfnahmen wie Kochkurse, Ausfl\u00fcge zu Lebensh\u00f6fen oder informative Vortr\u00e4ge \u00fcber pflanzliche Ern\u00e4hrung \u2013 all das setzt ein Zeichen im Sinne der Corporate Social Responsibility und bietet anfassbares Storytelling f\u00fcr die interne und externe Kommunikation.<\/p>\n\n\n\n

Nachhaltigkeit sichtbar machen: LinkedIn und Community Building<\/strong><\/h2>\n\n\n\n

In der digitalen Kommunikation ist LinkedIn eine der wichtigsten Plattformen f\u00fcr Unternehmen, um Aktivit\u00e4ten rund um die Veganuary Workplace Challenge sichtbar zu machen. Nachhaltigkeitskommunikation und authentische Initiativen sto\u00dfen dort auf hohe Resonanz, sorgen f\u00fcr Engagement und schaffen Glaubw\u00fcrdigkeit \u2013 und motivieren Mitarbeitende und Follower:innen.<\/p>\n\n\n\n

\u201eNachhaltigkeit ist ein dialogstiftendes Thema auf LinkedIn. Und die Veganuary Workplace Challenge ist eine Einladung, gemeinsam zu lernen, zu probieren und nachhaltige Ver\u00e4nderungen erlebbar zu machen\u201c<\/em>, so Christopher Hollmann. \u201eWer dort Erfahrungen unter dem Hashtag #VeganuaryWPC2026 teilt, inspiriert andere \u2013 innerhalb und au\u00dferhalb des eigenen Unternehmens.\u201c<\/em><\/p>\n\n\n\n

Interessierte Unternehmen finden den Workplace Challenge Guide 2026 sowie weitere Informationen zur Teilnahme unter: veganuary.com\/de\/workplace-challenge<\/a><\/p>\n\n\n\n

\u00dcber Veganuary<\/strong><\/p>\n\n\n\n

Veganuary ist eine gemeinn\u00fctzige Organisation und Kampagne, die Millionen Menschen weltweit motiviert, sich im Januar und dar\u00fcber hinaus vegan zu ern\u00e4hren. Veganuary wurde 2014 an einem K\u00fcchentisch im britischen Yorkshire gegr\u00fcndet. Heute ist die Bewegung mit offiziellen Kampagnen international aktiv und treibt die globale Ern\u00e4hrungswende in Gesellschaft und Wirtschaft voran.\u202fUnter\u202fwww.veganuary.com\/mitmachen<\/a> finden alle, die eine vegane Ern\u00e4hrung einen Monat oder l\u00e4nger ausprobieren m\u00f6chten, ganzj\u00e4hrig kostenfreie Unterst\u00fctzung \u2013 zum Beispiel mit der 31-t\u00e4gigen E-Mail-Serie.<\/p>\n\n\n\n

Kontakt<\/strong>
Mirjam Schmitt
Communications Manager
+49 (0)175 9905 945
presse@veganuary.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Berlin, 24. Oktober 2025 \u2013 Erfolgreiche Nachhaltigkeitsstrategien umzusetzen und sichtbar zu machen, wird f\u00fcr immer mehr Unternehmen relevant \u2013 und zu…<\/p>\n","protected":false},"author":166,"featured_media":283526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-283525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilungen"],"acf":[],"yoast_head":"\nVon der Kantine in den Newsfeed | Veganuary Workplace Challenge<\/title>\n<meta name=\"description\" content=\"Die Veganuary Workplace Challenge bringt mehr Nachhaltigkeit ins Unternehmen: Ganze Teams starten mit ihr pflanzlich ins neue Jahr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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