{"id":95295,"date":"2020-12-29T12:18:18","date_gmt":"2020-12-29T12:18:18","guid":{"rendered":"https:\/\/veganuary.com\/?p=95295"},"modified":"2020-12-29T12:23:12","modified_gmt":"2020-12-29T12:23:12","slug":"2021-beginnt-pflanzlich","status":"publish","type":"post","link":"https:\/\/veganuary.com\/de\/2021-beginnt-pflanzlich\/","title":{"rendered":"2021 beginnt pflanzlich: Hunderttausende registrieren sich f\u00fcr veganen Neujahrsvorsatz Veganuary"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Schon \u00fcber 350 000&nbsp;Anmeldungen f\u00fcr&nbsp;Veganuary&nbsp;2021&nbsp;<\/li><li>Neuer Kampagnen-Spot mit&nbsp;TikTok-Star Tabitha Brown: \u201eNiemand ist perfekt. Aber der Versuch z\u00e4hlt!\u201c&nbsp;<\/li><li>\u00dcber 100 Prominente haben sich im Zuge der Kampagne an die \u00d6ffentlichkeit gewandt und zum Mitmachen aufgerufen, unter ihnen Paul McCartney, Bryan Adams und Jane Goodall&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Berlin, 29. Dezember \u2013&nbsp;<\/strong>Der popul\u00e4re Neujahrsvorsatz&nbsp;Veganuary, der schon zum zweiten Jahr in Folge in Deutschland dazu aufruft, sich den Januar \u00fcber vegan zu ern\u00e4hren, ver\u00f6ffentlicht heute&nbsp;den&nbsp;offiziellen Kampagnen-Spot 2021. Gesicht des Videos ist einer der erfolgreichsten&nbsp;TikTok-Stars des Jahres, die Schauspielerin und Webvideoproduzentin&nbsp;Tabitha Brown.&nbsp;<\/p>\n\n\n\n<p>&#8222;Wenn du jemals dar\u00fcber nachgedacht hast, vegan zu werden, es aber nicht alleine tun m\u00f6chtest, dann ist&nbsp;Veganuary&nbsp;das Richtige f\u00fcr dich&#8220;, so Brown \u00fcber die Kampagne. &#8222;Wir k\u00f6nnen es alle zusammen zur gleichen Zeit versuchen!&#8220;&nbsp;<\/p>\n\n\n\n<p>Der Spot begleitet Tabitha Brown&nbsp;durch den veganen Monat \u2013 jeder erfolgreich absolvierte Tag ohne tierische Lebensmittel wird mit einem l\u00e4chelnden Smiley-Sticker im Kalender festgehalten, bevor die einmonatige Reise ein \u00fcberraschendes Ende nimmt.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/a74ecA-O1j8\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;&gt; Veganuary-Spot mit Tabitha Brown<\/a>&nbsp;<\/p>\n\n\n\n<p>\u201cWir m\u00f6chten&nbsp;Menschen mit einem Augenzwinkern dazu ermutigen, einen Selbstversuch zu starten und f\u00fcr sich die zahlreichen Vorteile einer rein pflanzlichen Ern\u00e4hrung zu entdecken. Allein dieses Jahr haben sich bereits \u00fcber 350 000 Menschen bei uns registriert, wir rechnen insgesamt mit einer halben Million Anmeldungen bis Januar 2021. Noch nie&nbsp;war&nbsp;das Interesse an einer veganen Ern\u00e4hrung so gro\u00df wie jetzt. Viele Teilnehmende wollen nicht nur der eigenen Gesundheit etwas Gutes tun,&nbsp;sondern auch im Privaten&nbsp;positive Auswirkungen auf Umwelt, Tiere und Klima bewirken. Das ist ein wichtiges und bedeutendes Zeichen und macht Hoffnung auf positive Ver\u00e4nderungen im Jahr 2021\u201d, so Ria Rehberg, Gesch\u00e4ftsf\u00fchrerin der gemeinn\u00fctzigen Organisation&nbsp;Veganuary.&nbsp;<\/p>\n\n\n\n<p>Veganuary&nbsp;2021 wird von zahlreichen&nbsp;weiteren&nbsp;prominenten Unterst\u00fctzerinnen und Unterst\u00fctzern begleitet, darunter Hollywood-Stars&nbsp;wie&nbsp;Joaquin Phoenix, Alicia Silverstone und Mayim Bialik. In Deutschland unterst\u00fctzen unter anderem Anne Menden, Kaya Yanar, Caro Cult,&nbsp;Rezo, Matthias&nbsp;Weidenh\u00f6fer&nbsp;und Marie Wegener&nbsp;die Kampagne.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/weareveganuary.sharepoint.com\/:f:\/s\/ShareExternally\/EnmOLRDKh-lGiZ0W49jnqE0B1dCM8NwWbY0b_rjEW7_35g?e=oAqLN9\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;&gt; \u00dcbersicht aller prominenten Unterst\u00fctzerinnen und Unterst\u00fctzer<\/a>&nbsp;<\/p>\n\n\n\n<p>In einem offenen Brief, der den Klimawandel und die Pr\u00e4vention von zuk\u00fcnftigen Pandemien&nbsp;durch eine Ern\u00e4hrungsumstellung&nbsp;adressiert, haben Bryan Adams, Paul McCartney, Ricky Gervais und Jane Goodall sowie \u00fcber 100 weitere Prominente zur Teilnahme an&nbsp;Veganuary&nbsp;aufgerufen.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/veganuary.com\/de\/brief\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;&gt; Offener Brief und alle Unterzeichnenden<\/a>&nbsp;<\/p>\n\n\n\n<p>Mehr als 350&nbsp;000 Menschen haben sich auf der Webseite der gemeinn\u00fctzigen Organisation&nbsp;bereits offiziell&nbsp;f\u00fcr den&nbsp;Veganuary&nbsp;angemeldet. Das entspricht&nbsp;schon jetzt&nbsp;einer Steigerung&nbsp;von \u00fcber 30 %&nbsp;zum Vorjahr. Auch das grunds\u00e4tzliche Interesse an&nbsp;pflanzenbasierten&nbsp;Lebensmitteln ist 2020 weiter gestiegen, so wuchs der Markt f\u00fcr Fleischalternativen laut Statistischem Bundesamt im ersten Quartal 2020 um 37 %.&nbsp;Eine Umfrage von&nbsp;Veganuary&nbsp;ergab&nbsp;zudem&nbsp;ein erh\u00f6htes Interesse an veganen Lebensmitteln w\u00e4hrend der Pandemie. F\u00fcr den&nbsp;Veganuary&nbsp;2021 haben hunderte deutsche Unternehmen Neuprodukte und attraktive Angebote angek\u00fcndigt, sodass alle Teilnehmenden und Interessierten ein&nbsp;einfacher&nbsp;wie spannender Aktionsmonat erwartet.&nbsp;<\/p>\n\n\n\n<p><strong>\u00dcber den Kampagnen-Spot<\/strong>\u00a0<br>Das Kreativkonzept des Videos stammt von den Agenturen Zentrals\u00fcden und Zentralnorden, die Produktion wurde unter der Regie von Asher Brown von Pollution.tv\u00a0in Los Angeles durchgef\u00fchrt.\u00a0<\/p>\n\n\n\n<p><strong>\u00dcber\u00a0Veganuary\u00a0<\/strong><br>Die urspr\u00fcnglich aus Gro\u00dfbritannien stammende Kampagne erfreut sich jedes Jahr gr\u00f6\u00dferer Popularit\u00e4t. Im vergangenen Jahr nahmen Menschen aus 192 L\u00e4ndern an\u00a0Veganuary\u00a0teil, darunter auch die Rocklegenden Brian May und Meat Loaf. Das Ziel f\u00fcr das aktuelle Jahr ist eine weltweite Gesamtzahl von 500 000 Anmeldungen \u00fcber die Website der gemeinn\u00fctzigen Organisation:\u00a0<a href=\"https:\/\/go.pardot.com\/e\/547522\/Mitmachen\/dztncb\/890141313?h=Pae_4VEyY6t17Ydd4UHBD3qBb4N5MaivixMGP3xIxdc\" target=\"_blank\" rel=\"noreferrer noopener\">www.veganuary.com\/mitmachen<\/a>. Alle Teilnehmenden erhalten vollst\u00e4ndig kostenfrei eine 31-t\u00e4gige E-Mail-Serie mit Ern\u00e4hrungspl\u00e4nen, Rezepten, Einkaufstipps, Hinweisen zur optimalen N\u00e4hrstoffversorgung und Empfehlungen zum Essen unterwegs.\u00a0<\/p>\n\n\n\n<p><strong>Pressekontakt:<\/strong>\u00a0<br>Christopher Hollmann\u00a0<br>T: 0172\/5620840\u00a0<br>E:\u00a0<a href=\"mailto:presse@veganuary.com\" target=\"_blank\" rel=\"noreferrer noopener\">presse@veganuary.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schon \u00fcber 350 000&nbsp;Anmeldungen f\u00fcr&nbsp;Veganuary&nbsp;2021&nbsp; Neuer Kampagnen-Spot mit&nbsp;TikTok-Star Tabitha Brown: \u201eNiemand ist perfekt. Aber der Versuch z\u00e4hlt!\u201c&nbsp; \u00dcber 100 Prominente&hellip;<\/p>\n","protected":false},"author":70,"featured_media":95296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-95295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2021 beginnt pflanzlich I Veganuary<\/title>\n<meta name=\"description\" content=\"2021 beginnt pflanzlich: Hunderttausende registrieren sich f\u00fcr veganen Neujahrsvorsatz Veganuary\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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