Viva!’s ‘Life is Cheep?’ Campaign

Did you know that chickens are the most killed animal in Britain?

94% of all farmed animals killed each year are chickens. Going vegan means you are no longer part of this cycle of slaughter and misery.

Viva! have been undercover to expose the dark underbelly of this country’s factory farms. Find out more.

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Veganuary is the world's largest vegan movement, inspiring people to try vegan for January and throughout the rest of the year.