{"id":107092,"date":"2021-03-30T09:00:10","date_gmt":"2021-03-30T08:00:10","guid":{"rendered":"https:\/\/veganuary.com\/veganuary-2021-survey-results\/"},"modified":"2025-12-17T20:57:44","modified_gmt":"2025-12-17T20:57:44","slug":"veganuary-2021-survey-results","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-us\/veganuary-2021-survey-results\/","title":{"rendered":"Veganuary 2021: The official survey results are in!"},"content":{"rendered":"\n<p><strong>85% of participants plan to at least halve their intake of animal products after January<\/strong><\/p>\n\n\n\n<p><strong>30th March, 2021 &#8212;<\/strong> Veganuary, the global organization encouraging people to try vegan in January and beyond, has today released the results from its 2021 participant survey* \u2013 the only survey that polls official Veganuary sign-ups &#8211; and they are riveting! More than 582,000 people from 209 countries and territories took part in Veganuary 2021, breaking all previous records.<\/p>\n\n\n\n<p>Here\u2019s what Veganuary\u2019s 2021 participants revealed about themselves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Almost half (46%) said animals were their number one motivation for trying vegan<\/strong>, followed by personal health (22%) and the environment (21%). Other reasons included for a change\/challenge\/curiosity (5%), global health (4%) and for a friend\/partner\/family member (2%)**<\/li>\n\n\n\n<li><strong>Nearly three-quarters (74%) were still eating meat and\/or fish<\/strong> when they signed-up to take part, 24% were vegetarian and 12% were vegan<\/li>\n\n\n\n<li><strong>The majority (65%) were aged between 25 and 54<\/strong>, followed by 55-64 (15%) and 18-24 (14%)<\/li>\n\n\n\n<li><strong>Eighty-five percent were female<\/strong> and 13% were male<\/li>\n<\/ul>\n\n\n\n<p>When asked about their Veganuary experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almost two-thirds (61%) maintained a fully-vegan diet for the whole month<\/li>\n\n\n\n<li>Before participating in Veganuary, 30% planned to stay vegan at the end of their pledge <strong>but after participating 40% now plan to stay vegan<\/strong><\/li>\n\n\n\n<li>Seventy-five percent of those not staying vegan <strong>plan to at least halve their intake of animal products going forward<\/strong> and 75% are very\/extremely likely to try vegan again in the future<\/li>\n\n\n\n<li>In total, <strong>85% of participants will permanently change their diet<\/strong> either by staying vegan or at least halving their intake of animal products<\/li>\n\n\n\n<li>The number one reason people decided to stay vegan is that it was <strong>easier than expected (23%)<\/strong>, followed by learning more about veganism (22%)<\/li>\n\n\n\n<li><strong>Half saw some improvement to their overall health<\/strong>, with increased energy (49%), improved mood (46%), better skin (38%) and desired change in body weight (38%) being the most common benefits<\/li>\n\n\n\n<li><strong>Ninety-eight percent would recommend Veganuary to a friend or family member<\/strong><\/li>\n<\/ul>\n\n\n\n<p><em><a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/03\/Veganuary-2021-Survey-Results-ALL-2.pdf\">Check out the Official Veganuary 2021 Survey Results.<\/a><\/em><\/p>\n\n\n\n<p>Commenting on the results, Veganuary\u2019s International Head of Communications said: <em>\u201cThese incredible results show that Veganuary really is inspiring people around the world to adopt a more planet-friendly diet with <strong>85% of our 2021 participants planning to at least halve their intake of animal products permanently &#8211; including 40% who plan to stay fully vegan.<\/strong>\u201d<\/em><\/p>\n\n\n\n<p>She added: <em>\u201cWe work very hard to equip our participants with as much useful advice, delicious recipes and friendly support as possible, so it\u2019s very rewarding to know that <strong>98% would recommend Veganuary to others<\/strong>! This figure has been consistent for several years, demonstrating the value of Veganuary\u2019s work in making plant-based eating easy and accessible for everyone.\u201d<\/em><\/p>\n\n\n\n<p>*The survey was sent by Veganuary to 76% of the 582,000 people who signed-up during the 2021 campaign. 43,982 people responded (10%).<\/p>\n\n\n\n<p>**The response to this question cannot be directly compared to previous years as the methodology has changed. It is now asked in the post-pledge survey as opposed to the sign-up survey.<\/p>\n\n\n\n<p><strong>Contact:<\/strong><\/p>\n\n\n\n<p>press@veganuary.com<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>85% of participants plan to at least halve their intake of animal products after January 30th March, 2021 &#8212; Veganuary,&hellip;<\/p>\n","protected":false},"author":131,"featured_media":106264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[658],"tags":[],"class_list":["post-107092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary 2021: The Official Survey Results Are In! | Veganuary<\/title>\n<meta name=\"description\" content=\"The Veganuary 2021 survey results are in! 85% of participants plan to at least halve their intake of animal products. 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