{"id":130581,"date":"2021-12-13T01:05:39","date_gmt":"2021-12-13T01:05:39","guid":{"rendered":"https:\/\/veganuary.com\/?p=130581"},"modified":"2025-08-14T09:58:55","modified_gmt":"2025-08-14T08:58:55","slug":"as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/","title":{"rendered":"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year"},"content":{"rendered":"\n

The UK-based nonprofit returns to the US for its third year anticipating record sign-ups following 580,000 pledges worldwide in Veganuary 2021 <\/strong><\/p>\n\n\n\n

(United States – December 9, 2021) <\/strong>– A new survey conducted by YouGov indicates that nearly one-third (32%) of Americans plan to eat more plant-based\/vegan foods in the new year. Veganuary<\/a>, the global movement that encourages people to go vegan in January and beyond, is creating a new wave of consumers and shoppers with a big appetite in 2022. The recent YouGov survey* also indicates that 30% of Americans say their perceptions of a plant-based\/vegan diet have changed for the better in the last two years, since Veganuary\u2019s initial launch in the United States. <\/p>\n\n\n\n

In January 2021, more than 582,000 people signed up to take part in Veganuary, compared to 400,000 in 2020 \u2013 with the United States ranking number two in terms of sign-ups per country. Today, Veganuary is launching its 2022 campaign and anticipating record sign-ups for the month-long pledge where people try vegan to help build a better future.  <\/p>\n\n\n\n

Veganuary\u2019s US Director, Wendy Matthews, says: \u201cAs more Americans become aware of the incredible influence our food choices have on our day-to-day wellbeing and the health of our planet, attitudes towards eating vegan are changing. And while shifting our diets may seem daunting, signing up to Veganuary makes it much easier as our free pledge is filled all of the tools and resources you need to make it fun and easy.\u201d <\/em> <\/p>\n\n\n\n

According to the same YouGov survey, 31% of Americans are interested in eating a fully<\/em> plant-based\/vegan diet but have certain reservations, with the top concerns being that they don\u2019t think they could stick with it (13%), have concerns about affordability (10%), and want meal plans and recipes (9%). Veganuary is uniquely positioned to mitigate these concerns by offering all pledge participants a free celebrity e-cookbook<\/a> and the Official Veganuary Starter Kit as well as daily recipes, nutrition trackers, meal plans, tips on eating out and ongoing support through a 31-day email series during their pledge month. Additionally, Veganuary works closely with retailers, restaurants, and brands to create special offers, new product launches, and discounts throughout the month that participants can take advantage of. Major national and regional brands, retailers, and restaurants will join Veganuary by offering promotions, giveaways, and special menu items, while creating specialized marketing campaigns for plant-based products. <\/p>\n\n\n\n

This year\u2019s campaign launch follows on the heels of COP26\u2019s failure to address animal agriculture\u2019s contribution to the climate crisis, as the organization urges people to take climate action into their own hands and try vegan this January. The urgent call to action marks the launch of Veganuary\u2019s 2022 campaign and continued international expansion with India joining the US, UK, Germany, Chile, Brazil, and Argentina as campaign hubs. <\/p>\n\n\n\n

Veganuary is supported worldwide by environmentalists, athletes, medical professionals, and celebrities. The free 2022 Celebrity Cookbook sent to all participants includes contributions from Venus Williams<\/strong>, Jane Goodall<\/strong>, Bryan Adams<\/strong>, and Mayim Bialik<\/strong>.  <\/p>\n\n\n\n

Los Angeles Laker and Veganuary supporter DeAndre Jordan <\/strong>says, “What you put in your body has a huge impact on your overall well-being. Luckily, eating plant-based is much simpler than people think. Find out for yourself this January.\u201d<\/em> <\/p>\n\n\n\n

About Veganuary<\/strong> <\/p>\n\n\n\n

Veganuary is a non-profit organization that encourages people worldwide to try vegan for January and beyond. It was founded in the UK in 2014 and since then more than 1 million people have taken the 31-day plant-based pledge to help the planet, reduce animal suffering, and to benefit people, too. This New Year\u2019s revolution has also been embraced by businesses, with restaurants, retailers, and brands around the world launching and promoting new vegan products and menu items for January. <\/p>\n\n\n\n

MEDIA CONTACT:<\/strong> <\/p>\n\n\n\n

Jessie Lingenfelter\u00a0
Veganuary US Media\u00a0
jessie@veganuary.com<\/a>\u00a0\u00a0
www.veganuary.com<\/a>\u00a0<\/p>\n\n\n\n

Notes: *All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1296 adults. Fieldwork was undertaken between 8th – 9th December 2021.  The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"

The UK-based nonprofit returns to the US for its third year anticipating record sign-ups following 580,000 pledges worldwide in Veganuary…<\/p>\n","protected":false},"author":137,"featured_media":130582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[658],"tags":[],"class_list":["post-130581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-us"],"acf":[],"yoast_head":"\nVegans To Eat More Plant-Based Food In 2022 | Veganuary<\/title>\n<meta name=\"description\" content=\"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vegans To Eat More Plant-Based Food In 2022 | Veganuary\" \/>\n<meta property=\"og:description\" content=\"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Veganuary\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Veganuary\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-13T01:05:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T08:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wendy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@veganuary\" \/>\n<meta name=\"twitter:site\" content=\"@veganuary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wendy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/\"},\"author\":{\"name\":\"Wendy\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#\\\/schema\\\/person\\\/311d273029df909b301d0b9405b570f2\"},\"headline\":\"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\\\/plant-based foods in the new year\",\"datePublished\":\"2021-12-13T01:05:39+00:00\",\"dateModified\":\"2025-08-14T08:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/\"},\"wordCount\":751,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/\",\"url\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/\",\"name\":\"Vegans To Eat More Plant-Based Food In 2022 | Veganuary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg\",\"datePublished\":\"2021-12-13T01:05:39+00:00\",\"dateModified\":\"2025-08-14T08:58:55+00:00\",\"description\":\"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\\\/plant-based foods in the new year\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#primaryimage\",\"url\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg\",\"contentUrl\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Take climate action into your own hands\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\\\/plant-based foods in the new year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#website\",\"url\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/\",\"name\":\"Veganuary\",\"description\":\"The website for Veganuary\",\"publisher\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#organization\",\"name\":\"Veganuary\",\"url\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/135-veganuary-animals-icon-transparent-rgb.png\",\"contentUrl\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/135-veganuary-animals-icon-transparent-rgb.png\",\"width\":135,\"height\":135,\"caption\":\"Veganuary\"},\"image\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Veganuary\\\/\",\"https:\\\/\\\/x.com\\\/veganuary\",\"https:\\\/\\\/www.instagram.com\\\/weareveganuary\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/veganuary-limited\",\"https:\\\/\\\/www.pinterest.co.uk\\\/Veganuary\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGDLtGanlPZLidEGP2N39CA\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Veganuary\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-us\\\/#\\\/schema\\\/person\\\/311d273029df909b301d0b9405b570f2\",\"name\":\"Wendy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef42c53acc4fe2b08b852b074fc00438c6b34d2e821c6d621c46e4da3456cdba?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef42c53acc4fe2b08b852b074fc00438c6b34d2e821c6d621c46e4da3456cdba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef42c53acc4fe2b08b852b074fc00438c6b34d2e821c6d621c46e4da3456cdba?s=96&d=mm&r=g\",\"caption\":\"Wendy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vegans To Eat More Plant-Based Food In 2022 | Veganuary","description":"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/","og_locale":"en_US","og_type":"article","og_title":"Vegans To Eat More Plant-Based Food In 2022 | Veganuary","og_description":"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year","og_url":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/","og_site_name":"Veganuary","article_publisher":"https:\/\/www.facebook.com\/Veganuary\/","article_published_time":"2021-12-13T01:05:39+00:00","article_modified_time":"2025-08-14T08:58:55+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg","type":"image\/jpeg"}],"author":"Wendy","twitter_card":"summary_large_image","twitter_creator":"@veganuary","twitter_site":"@veganuary","twitter_misc":{"Written by":"Wendy","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#article","isPartOf":{"@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/"},"author":{"name":"Wendy","@id":"https:\/\/veganuary.com\/en-us\/#\/schema\/person\/311d273029df909b301d0b9405b570f2"},"headline":"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year","datePublished":"2021-12-13T01:05:39+00:00","dateModified":"2025-08-14T08:58:55+00:00","mainEntityOfPage":{"@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/"},"wordCount":751,"commentCount":0,"publisher":{"@id":"https:\/\/veganuary.com\/en-us\/#organization"},"image":{"@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#primaryimage"},"thumbnailUrl":"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg","articleSection":["Press Releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/","url":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/","name":"Vegans To Eat More Plant-Based Food In 2022 | Veganuary","isPartOf":{"@id":"https:\/\/veganuary.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#primaryimage"},"image":{"@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#primaryimage"},"thumbnailUrl":"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg","datePublished":"2021-12-13T01:05:39+00:00","dateModified":"2025-08-14T08:58:55+00:00","description":"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year","breadcrumb":{"@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#primaryimage","url":"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg","contentUrl":"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/EN-\u2013-Veganuary-2022-Launch-Graphics-Green-\u2013-Twitter-Post.jpg","width":1200,"height":675,"caption":"Take climate action into your own hands"},{"@type":"BreadcrumbList","@id":"https:\/\/veganuary.com\/en-us\/as-veganuary-2022-launches-new-survey-shows-that-nearly-one-third-of-americans-plan-to-eat-more-vegan-plant-based-foods-in-the-new-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/veganuary.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"As Veganuary 2022 launches, new survey shows that nearly one-third of Americans plan to eat more vegan\/plant-based foods in the new year"}]},{"@type":"WebSite","@id":"https:\/\/veganuary.com\/en-us\/#website","url":"https:\/\/veganuary.com\/en-us\/","name":"Veganuary","description":"The website for Veganuary","publisher":{"@id":"https:\/\/veganuary.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/veganuary.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/veganuary.com\/en-us\/#organization","name":"Veganuary","url":"https:\/\/veganuary.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veganuary.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/veganuary.com\/wp-content\/uploads\/2020\/11\/135-veganuary-animals-icon-transparent-rgb.png","contentUrl":"https:\/\/veganuary.com\/wp-content\/uploads\/2020\/11\/135-veganuary-animals-icon-transparent-rgb.png","width":135,"height":135,"caption":"Veganuary"},"image":{"@id":"https:\/\/veganuary.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Veganuary\/","https:\/\/x.com\/veganuary","https:\/\/www.instagram.com\/weareveganuary\/","https:\/\/www.linkedin.com\/company\/veganuary-limited","https:\/\/www.pinterest.co.uk\/Veganuary\/","https:\/\/www.youtube.com\/channel\/UCGDLtGanlPZLidEGP2N39CA","https:\/\/en.wikipedia.org\/wiki\/Veganuary"]},{"@type":"Person","@id":"https:\/\/veganuary.com\/en-us\/#\/schema\/person\/311d273029df909b301d0b9405b570f2","name":"Wendy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef42c53acc4fe2b08b852b074fc00438c6b34d2e821c6d621c46e4da3456cdba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef42c53acc4fe2b08b852b074fc00438c6b34d2e821c6d621c46e4da3456cdba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef42c53acc4fe2b08b852b074fc00438c6b34d2e821c6d621c46e4da3456cdba?s=96&d=mm&r=g","caption":"Wendy"}}]}},"_links":{"self":[{"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/posts\/130581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/users\/137"}],"replies":[{"embeddable":true,"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/comments?post=130581"}],"version-history":[{"count":0,"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/posts\/130581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/media\/130582"}],"wp:attachment":[{"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/media?parent=130581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/categories?post=130581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veganuary.com\/en-us\/wp-json\/wp\/v2\/tags?post=130581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}