{"id":289992,"date":"2025-12-03T20:10:07","date_gmt":"2025-12-03T20:10:07","guid":{"rendered":"https:\/\/veganuary.com\/?p=289992"},"modified":"2026-07-02T20:43:37","modified_gmt":"2026-07-02T19:43:37","slug":"new-years-resolution-participation-plummets-cites-veganuary-study","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-us\/new-years-resolution-participation-plummets-cites-veganuary-study\/","title":{"rendered":"New Year&#8217;s resolution participation plummets, cites Veganuary study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Organization that challenges people to try vegan during the month of January launches \u2018New Year, Same You\u2019 campaign to encourage a resolution weary public to make small shifts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LOS ANGELES, CA<\/strong>\u2014December 3, 2025\u2014<a href=\"https:\/\/veganuary.com\/en-us\/try-vegan\/\"><strong>Veganuary<\/strong><\/a>, the global movement inspiring millions to try vegan for the month of January, is flipping the resolution script. Instead of urging people to become a \u201cnew\u201d reinvented version of themselves, the organization&#8217;s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>New Year, Same You<\/em> campaign celebrates people as they are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NEW DATA<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>New data shows that only 18% of US adults<\/u><\/strong> made a New Year\u2019s resolution for 2025, a sharp drop from <a href=\"https:\/\/today.yougov.com\/society\/articles\/49045-americans-who-made-2024-new-years-resolutions-say-they-have-stuck-to-them\">38% in 2024<\/a>. For those who <em>did<\/em> commit, sticking with it was a struggle.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50% said they failed before year\u2019s end, with 47% saying their resolutions fizzled out within six months<\/li>\n\n\n\n<li>34% of those that are no longer keeping it said they simply lost steam<\/li>\n\n\n\n<li>52% of those that are no longer keeping it felt that they might have stuck with their goals if they\u2019d connected them more deeply to their personal values and long-term aspirations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>THE CAMPAIGN<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The<strong> <\/strong><a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2025\/12\/US-Veganuary-2026-Press-Kit.pdf#page=[3]\"><strong>campaign<\/strong><\/a> brings the message that you don\u2019t need to reinvent yourself to try vegan to life through upbeat messages that spotlight the many different motivations for eating more plant-based food such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plant-based diets have been shown to reduce the risk of heart disease, type 2 diabetes, and some forms of cancer<\/li>\n\n\n\n<li>Plant-based diets are naturally high in fiber. Fiber is found only in plant foods, not in animal products.<\/li>\n\n\n\n<li>A vegan diet has a significantly lower carbon footprint compared to diets with animal products<\/li>\n\n\n\n<li>Billions of animals are killed in the United States for food every year<\/li>\n\n\n\n<li>Plant-based agriculture requires less land and natural resources than animal agriculture<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Veganuary CEO Wendy Matthews states, \u201cVeganuary has never been about being perfect, and you don\u2019t need to reinvent yourself or change your values to participate. Most people already love animals, and care about their health and the health of the planet. This January, we are here to help you make small shifts that reflect what you already care about most. It is less about changing, and more about returning to who you already are.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veganuary is free to join and participants will receive the Veganuary Celebrity eCookbook, the Plant Protein eCookbook, the Official Veganuary Starter Kit, and 31 daily emails packed with nutritional info, delicious recipes, meal plans, and helpful advice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABOUT VEGANUARY<\/strong> Since Veganuary launched its first pledge in January 2014, millions of people, coming from almost every country in the world, have taken part by trying vegan for 31 days. From humble beginnings on a kitchen table in England, it has truly become a global phenomenon with campaigns in 20 countries and major businesses launching new vegan products and menu items for Veganuary each year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>All figures, unless otherwise stated, are from YouGov Plc.&nbsp; Total sample size was 1308 adults. Fieldwork was undertaken between 21st &#8211; 26th November 2025.&nbsp; The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jim Amos, Scout 22<br>T: (818) 216-9122<br>E: <a href=\"mailto:jim@scout22.com?subject=Eat%20Differently%20PR\"><strong>jim@scout22.com<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2025\/12\/US-Veganuary-2026-Press-Kit.pdf\"><strong>PRESS KIT<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organization that challenges people to try vegan during the month of January launches \u2018New Year, Same You\u2019 campaign to encourage&hellip;<\/p>\n","protected":false},"author":137,"featured_media":286210,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[658],"tags":[],"class_list":["post-289992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary proposes a solution ro new year&#039;s resolutions!<\/title>\n<meta name=\"description\" content=\"Organization that challenges people to try vegan during the month of January launches \u2018New Year, Same You\u2019 campaign to encourage a resolution weary public 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