{"id":70887,"date":"2017-03-30T17:05:15","date_gmt":"2017-03-30T16:05:15","guid":{"rendered":"https:\/\/veganuary.com\/blog\/did-veganuary-2017-help-animals\/"},"modified":"2021-02-20T21:01:25","modified_gmt":"2021-02-20T21:01:25","slug":"did-veganuary-2017-help-animals","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-us\/did-veganuary-2017-help-animals\/","title":{"rendered":"Did Veganuary 2017 Help Animals?"},"content":{"rendered":"<p><strong>At Veganuary we&#8217;re committed to assessing and reporting our campaigns in order to change\u00a0this world for animals as effectively (and quickly) as possible. Here&#8217;s what we&#8217;ve worked out* in regards to the latest <em>Try vegan this January<\/em> campaign and its impact for animals&#8230;\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/veganuary.com\/veganuary-2017-survey-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">59,500 people registered to take part in Veganuary 2017<\/a> by signing up to Veganuary.com.\u00a0Of those:<\/p>\n<ul>\n<li>23,692 were omnivores<\/li>\n<li>9,835 were pescetarians<\/li>\n<li>15,599 were vegetarians<\/li>\n<\/ul>\n<p>Whilst animals are spared by vegetarians turning vegan (in the <a href=\"https:\/\/veganuary.com\/farmed-chickens-and-the-chicken-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">egg<\/a> and <a href=\"https:\/\/veganuary.com\/farmed-cows-cattle-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">dairy<\/a> industries), <strong>the bigger wins are achieved when omnivores and pescetarians change their diet. <\/strong>So, for the purposes of working out how many animals have been spared, we\u2019re concentrating on the meat eaters.<\/p>\n<p><strong>Based upon Defra figures, people in the UK (on average) are responsible for the deaths of<\/strong>:<\/p>\n<ul>\n<li>0.04 cows<\/li>\n<li>0.15 pigs<\/li>\n<li>0.23 sheep and lambs<\/li>\n<li>0.28 turkeys<\/li>\n<li>0.21 ducks<\/li>\n<li>14.74 chickens<\/li>\n<li>70.20 fish<\/li>\n<\/ul>\n<p><strong>That equates to 85.85 animals per year, or 7.15 animals per month<\/strong>.<\/p>\n<p>Note: The UK provided the highest number of participants \u2013 39,328 (or 66% of all participants). For the purposes of working out the number of animals spared, we\u2019re assuming all participants eat roughly the same number of animals as a UK consumer. In the US, (the second largest country for participants) the average is higher than the UK, whereas other countries tend not to consume as many animals. These figures do not include shellfish (which are, of course, also animals).<\/p>\n<ul>\n<li>If all omnivores completed the challenge then 23,692 x 7.15 = 169,397 animals spared<\/li>\n<li>As pescetarians eat roughly 5.85 animals per month, the figure is 9835 x 5.85 = 57,534 animals<\/li>\n<\/ul>\n<p>It is likely that pescetarians eat more than 5.85 fish per month, as they substitute fish for eating other animals, but for our purposes, we\u2019ll stick with the average consumption per person.<\/p>\n<p><strong>Our recent survey suggests that 76% of omnivores successfully completed the month and 75% of pescetarians<\/strong>. It is likely that the people completing the survey are more likely to have succeeded than those who took part and didn\u2019t complete the survey, so we\u2019ll work on a <strong>more conservative 50% challenge success rate for calculating animals spared<\/strong>:<\/p>\n<ul>\n<li>169,397 + 57,534 = 226931 -50% = 113,466 animals spared<\/li>\n<\/ul>\n<p>One consideration: we\u2019re only factoring in those people who signed up to Veganuary.com. We know that many more people take part without registering on our website. <strong><em>It could be that somewhere between 113,466 and 250,000 animals were spared during the month of January<\/em><\/strong>.<\/p>\n<ul>\n<li><strong>The big numbers come from looking at the longer term impact<\/strong>:<\/li>\n<\/ul>\n<p><a href=\"https:\/\/veganuary.com\/veganuary-2017-survey-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">Our survey results<\/a> show that 59% of omnivore survey respondents intend to remain vegan, as do 64% of pescetarians.<\/p>\n<p>The average age of participants is 34, and life expectancy is 81 years in the UK. Again, assuming that all participants live a similar lifespan to those in the UK, then those converting to vegan will be saving animals for a further 81 \u2013 34 years = 47 years.<\/p>\n<p>So, assuming 59% of the 23,692 omnivores stay vegan, then:<\/p>\n<ul>\n<li>23,692 x 59% = 13,978 x 47 years x 85.85 animals = 56,401,661 animals have been spared<\/li>\n<\/ul>\n<p>If you add in the pescetarians the figure is as follows:<\/p>\n<ul>\n<li>9835 x 64% = 6294.40 x 47 years x 70.20 animals = 77,169,404 animals spared<\/li>\n<\/ul>\n<p><strong>Therefore, <em>potentially<\/em> over 77 million animals could be spared as a result of the Veganuary 2017 campaign!<\/strong><\/p>\n<p>However, recent research suggests that as many as 85% of people who go vegan or vegetarian return to eating meat. The average time these people remain vegan is 5 years, but they do tend to eat less meat than others when they revert. <strong>For our purposes, we\u2019re going to assume only 15% of our participants stay vegan<\/strong>:<\/p>\n<ul>\n<li>77,169,404 x 15% = 11,575,410 animals spared by those staying vegan<\/li>\n<\/ul>\n<p>Then allowing for the other 85% staying vegan for an average of 5 years:<\/p>\n<ul>\n<li>13,978 omnivores x 85% = 11,881 people x 85.5 animals x 5 years = 5,079,255 animals spared<\/li>\n<li>6,294 pescetarians x 85% = 5,350 people x 70.2 animals x 5 years = 1,877,814 animals<\/li>\n<li>We then have a figure of 11,575,410 + 5,079,255 + 1,877,814 = 18,532,479 animals spared<\/li>\n<\/ul>\n<p>There\u2019s one other factor we need to take into account: supply and demand. Due to price elasticity, it\u2019s likely that only around 75% of a person\u2019s decision to stop eating animals will be reflected in fewer animals being exploited.<\/p>\n<p><strong>Final calculation<\/strong><\/p>\n<p>Our estimate is as follows:<\/p>\n<ul>\n<li>113,466 x 75% = 85,100 animals spared during the month of January 2017<\/li>\n<li>18,532,479 x 75% = 13,899,359 animals spared by people staying vegan after the end of Veganuary<\/li>\n<li><strong>14,012,825 animals spared<\/strong>!<\/li>\n<\/ul>\n<p>Note: It is possible that this estimate is on the low side. Most of those who are not staying vegan are suggesting they\u2019ll reduce their meat consumption, or eliminate some animal products altogether, but we have not factored this in. Equally, these figures do not take into account the thousands of people who took part and didn\u2019t sign up to Veganuary.com. And these figures do not take into account people we have been affected outside of our January 2017 campaign (family and friends of participants), or will continue to affect in the future. They also don&#8217;t\u00a0take into account any impact from the positive media attention we gained, the restaurants adding vegan options to their menus, and how that might affect consumption.\u00a0<em>(Keep scrolling down.)<\/em><\/p>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-33225 aligncenter\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/spared.jpg\" alt=\"\" width=\"766\" height=\"766\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/spared.jpg 1080w, https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/spared-400x400.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/spared-768x768.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/spared-800x800.jpg 800w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\n<p><strong>How many animals spared per \u00a3 spent?<\/strong><\/p>\n<p>Using the 2017 campaign budget of \u00a3130,000:<br \/>\n<strong>For every \u00a3 spent, 108 animals are spared from ever having to go through the suffering of animal agriculture<\/strong>.<\/p>\n<ul>\n<li>14,012,825 \/ \u00a3130,000 = 108 animals spared per \u00a3 spent.<\/li>\n<li>\u00a310 = 1,080 animals spared<\/li>\n<li>\u00a3100 = 10,800 animals spared<\/li>\n<\/ul>\n<p><em>**Please see below for additional currencies.<\/em><\/p>\n<p><strong>To be an \u2018Animal Millionaire\u2019 a donation of \u00a39,259 will help us spare 1 million animals<\/strong>.<\/p>\n<img decoding=\"async\" class=\"wp-image-33211 aligncenter\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/effective.jpg\" alt=\"\" width=\"766\" height=\"766\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/effective.jpg 1080w, https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/effective-400x400.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/effective-768x768.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2017\/03\/effective-800x800.jpg 800w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\n<p>*Clearly, these calculations are our best &#8216;guestimate&#8217;, but we believe\u00a0it\u2019s important to try to calculate our impact (in order to keep improving our effectiveness). We could be way off the mark with our assumptions&#8230;\u00a0<strong>It may be that we are sparing more animals when you consider the media exposure we&#8217;ve received, our communication and influence with many UK chain restaurants, and the fact that people are reducing their consumption of animal products as a result of our campaign.<\/strong>\u00a0It\u2019s also possible that we\u2019re overestimating the number of animals spared, but even if that were the case, we still believe we&#8217;re one of the most effective animal charities in operation today.<br \/>\n\u2014<br \/>\n<em><strong>Matthew Glover, 13 February 2017<\/strong><\/em>.<\/p>\n<p>**Additional currencies:<\/p>\n<p><strong>How many animals spared per $US spent<\/strong>?<\/p>\n<p>\u00a3130,000 British Pound Sterling equals $160,000 US Dollar (current exchange rate):<\/p>\n<ul>\n<li>14,012,825 \/ $160,000 = 87 animals spared per $<\/li>\n<li><strong>87 animals per $1 spent<\/strong><\/li>\n<li>$10 = 870 animals spared<\/li>\n<li>$100 = 8,700 animals spared<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At Veganuary we&#8217;re committed to assessing and reporting our campaigns in order to change\u00a0this world for animals as effectively (and&hellip;<\/p>\n","protected":false},"author":95,"featured_media":84845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[658],"tags":[],"class_list":["post-70887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Did Veganuary 2017 Help Animals? 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