{"id":181851,"date":"2022-01-05T10:00:56","date_gmt":"2022-01-05T10:00:56","guid":{"rendered":"https:\/\/veganuary.com\/veganuary-hits-two-million-participants\/"},"modified":"2025-12-17T21:06:37","modified_gmt":"2025-12-17T21:06:37","slug":"veganuary-hits-two-million-participants","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-za\/veganuary-hits-two-million-participants\/","title":{"rendered":"Veganuary hits two million participants since launching in 2014"},"content":{"rendered":"\n<p><strong>From a laptop in a Yorkshire kitchen to a perennial thorn in Piers Morgan\u2019s side, Veganuary\u2019s global success shows the plant-based revolution is unstoppable<\/strong><\/p>\n\n\n\n<p><strong>5th January, 2022 \u2013<\/strong> Veganuary, the global pledge to try vegan for 31 days, is today celebrating a huge milestone \u2013 <strong>a total of two million people have officially signed up since the pledge began in 2014.<\/strong> Some famous participants amongst the millions include wildlife presenter Chris Packham, TV presenter Jasmine Harman, actor Peter Egan and \u2018dragon\u2019 Deborah Meaden &#8211; all of whom are now Ambassadors for the charity.<\/p>\n\n\n\n<p><strong>Jasmine Harman<\/strong>, who took part in the first-ever Veganuary in 2014, says:<em> \u201cI feel very proud and very privileged to have been with Veganuary from the start and to be one of their Ambassadors.\u201d<\/em><\/p>\n\n\n\n<p>Joining as an Ambassador for 2022, <strong>Deborah Meaden<\/strong> says: <em>\u201cTaking part in Veganuary helped me change how I eat, and now my diet is the best for animals, the planet and for me. If the climate crisis, animal suffering or the loss of wild places and species concerns you, sign up, take part and let Veganuary help you, too.\u201d<\/em><\/p>\n\n\n\n<p><strong>Peter Egan<\/strong>, who took part in <a href=\"https:\/\/veganuary.com\/en-za\/veganuary-2016-the-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">2016<\/a>, says: <em>\u201cThe first thing which is wonderful about Veganuary is that there is no pressure. So you can, if you like, say \u2018ok I\u2019m only going to do it for January\u2019. I\u2019d be very surprised if you decide to do it for January and then not do it for February because it is such an exciting and interesting way of living in terms of foods. So, I think it\u2019s a wonderful imperative. And one that, of course, I totally support and I\u2019m very, very happy to be an Ambassador for.\u201d<\/em><\/p>\n\n\n\n<p><strong>Chris Packham<\/strong>, who did <a href=\"https:\/\/veganuary.com\/en-za\/veganuary-2019-the-results-are-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veganuary in 2019<\/a>, is encouraging everyone who cares about climate change to take part this January as he fronts the charity\u2019s 2022 campaign video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-wrapper-block\"><div class=\"embed-wrapper\"><iframe title=\"Chris Packham - Why You Should Support Veganuary\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YrU-W_uCbGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>Forged on a kitchen table in York by a husband-and-wife team, Veganuary has made newspaper and TV headlines around the world \u2013 from front page of the Times and New Scientist to features in the Washington Post, New York Times and South China Morning Post. <\/p>\n\n\n\n<p>The organisation now has campaign hubs in seven countries \u2013 UK, US, Germany, Chile, Argentina, Brazil and India &#8211; and has welcomed participants from every country in the world except North Korea and Vatican City. For some the experience was life-changing \u2013 including a Devon woman who lost seven stone and went from couch potato to triathlete; a 70-year-old in California who\u2019s lowered her blood pressure, cholesterol and no longer registers as pre-diabetic; and a woman in Eswatini who\u2019s started her own vegan mail order company to help other people take on the challenge as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"899\" height=\"1350\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Deborah-Meaden.jpg\" alt=\"Deborah Meaden\" class=\"wp-image-139059\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Deborah-Meaden.jpg 899w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Deborah-Meaden-400x601.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Deborah-Meaden-768x1153.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Deborah-Meaden-800x1201.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Deborah-Meaden-150x225.jpg 150w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><figcaption class=\"wp-element-caption\">Deborah Meaden joined as an ambassador for Veganuary 2022<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The launch of Gregg\u2019s vegan sausage roll for Veganuary 2019 sent Piers Morgan into meltdown, and in 2020 KFC and Burger King joined the party with the first fast-food Veganuary launches. McDonalds and Wimpy joined them in 2021. <\/p>\n\n\n\n<p>Joaquin Phoenix, Paul McCartney, Joanna Lumley and New York\u2019s new mayor Eric Adams have all urged people to take part in Veganuary, helping official participant numbers grow year on year from 3,300 in 2014 to 580,000 in 2021. Kantar research suggests the number of people who have \u2018done Veganuary \u2018 without officially signing-up is actually ten times greater.<\/p>\n\n\n\n<p>Reflecting on the two million milestone, Matthew Glover, co-founder and Chair of Veganuary, said: <em>\u201cWhen my wife Jane and I decided to launch a new year\u2019s vegan pledge in 2014 we expected only 1,000 people to take part. More than 3,000 signed-up and we were blown away. Now Veganuary is a bigger feature in the retail calendar than Christmas, reflecting the ever-increasing number of people choosing plant-based food.\u201d<\/em> He added: <em>\u201cTwo million official Veganuary participants in just eight years is a huge achievement, but the explosion in plant-based products that has accompanied it is truly revolutionising the future of food.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1800\" height=\"1202\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-1800x1202.jpg\" alt=\"Jane Land &amp; Matthew Glover\" class=\"wp-image-139072\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-1800x1202.jpg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-1200x801.jpg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-400x267.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-768x513.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-1536x1025.jpg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-2048x1367.jpg 2048w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-800x534.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Founders-Jane-Land-and-Matthew-Glover-150x100.jpg 150w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\">Jane Land and Matthew Glover, Veganuary founders<\/figcaption><\/figure>\n\n\n\n<p><strong>Notes to Editor<\/strong><\/p>\n\n\n\n<p>Veganuary is free to join, and people can <a href=\"https:\/\/veganuary.com\/en-za\/try-vegan\/\" target=\"_blank\" rel=\"noreferrer noopener\">sign-up at veganuary.com<\/a> to receive 31 daily emails packed with nutritional info, delicious recipes, easy meal plans and helpful advice.<\/p>\n\n\n\n<p>Further information and photos for the participant stories mentioned above are available upon request.<\/p>\n\n\n\n<p><strong>Contact<\/strong><\/p>\n\n\n\n<p>E: press@veganuary.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a laptop in a Yorkshire kitchen to a perennial thorn in Piers Morgan\u2019s side, Veganuary\u2019s global success shows the&hellip;<\/p>\n","protected":false},"author":131,"featured_media":139076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[985],"tags":[],"class_list":["post-181851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-za"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary hits two million participants since launching in 2014 | Veganuary<\/title>\n<meta name=\"description\" content=\"From a Yorkshire kitchen to a perennial thorn in Piers Morgan\u2019s side, Veganuary\u2019s global success shows the vegan revolution is unstoppable!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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