{"id":181856,"date":"2021-12-08T11:36:48","date_gmt":"2021-12-08T11:36:48","guid":{"rendered":"https:\/\/veganuary.com\/veganuary-2022-launch\/"},"modified":"2025-12-17T21:21:15","modified_gmt":"2025-12-17T21:21:15","slug":"veganuary-2022-launch","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-za\/veganuary-2022-launch\/","title":{"rendered":"\u2018Take climate action into your own hands this January\u2019 urges Veganuary"},"content":{"rendered":"\n

Joanna Lumley, Venus Williams, Jane Goodall, Benjamin Zephaniah & more get involved in Veganuary 2022<\/a>.<\/strong><\/p>\n\n\n\n

8th December, 2021 \u2013<\/strong> After COP26\u2019s failure to address animal agriculture\u2019s contribution to the climate crisis, Veganuary – the global pledge to try vegan<\/a> for 31 days – is urging people to take climate action into their own hands and try vegan this January. <\/p>\n\n\n\n

The urgent call to action marks the launch of Veganuary\u2019s 2022 campaign and continued international expansion with India joining the UK, US, Germany, Chile, Brazil and Argentina as campaign hubs.<\/p>\n\n\n\n

>>> View and download Veganuary\u2019s new climate-focused campaign ads here<\/a>.<\/strong><\/p>\n\n\n\n

International backers of Veganuary also continue to grow with Joanna Lumley<\/strong>, Benjamin Zephaniah<\/strong>, New York Mayor Eric Adams, world-renowned chef Matthew Kenney who recently opened Adesse in Selfridges and Dragons’ Den’s Deborah Meaden<\/strong> joining the campaign this year; while Venus Williams<\/strong>, Jane Goodall<\/strong>, Sadie Frost<\/strong>, Bella Ramsey<\/strong> and Bryan Adams <\/strong>have donated their favourite vegan recipes to Veganuary\u2019s 2022 cookbook which all participants receive.<\/p>\n\n\n\n

Joanna Lumley<\/strong> – actor, activist and national treasure – says: “Veganuary\u2019s mission is to make the world a kinder, safer, happier place for all, which makes their January campaign utterly irresistible. I\u2019m in awe of every single person taking part for the climate, our rivers and oceans, forests and wild places, animals and people. You\u2019re all angels.”<\/em><\/p>\n\n\n\n

>>> View and download celebrity images, quotes and recipes here<\/a>.<\/strong><\/p>\n\n\n\n

Chris Packham<\/strong>, who did Veganuary in 2019, is encouraging everyone who cares about climate change to take part this January as he fronts the charity\u2019s new campaign video. He\u2019s joined by Hollyoaks star Eva O\u2019Hara<\/strong>, Emmerdale\u2019s James Moore<\/a><\/strong>, TV presenter Jasmine Harman<\/strong> and Benjamin Zephaniah<\/strong> with heartfelt messages of encouragement.<\/p>\n\n\n\n

>>> View the new 2022 campaign video here<\/a>.<\/strong><\/p>\n\n\n\n

Veganuary\u2019s Head of Communications says:\u201cClimate change is at the forefront of everyone\u2019s mind and one key solution is at everyone\u2019s finger-tips \u2013 their fork.\u201d <\/em>She added: \u201cAlthough changing our diets is crucial to cutting greenhouse gas emissions, it can seem daunting. Signing up to Veganuary makes it much easier as our free pledge is full of helpful tips and advice, including a seven-day low carbon meal plan<\/a> highlighting simple swaps that slash the carbon footprint of classic British dishes.\u201d<\/em><\/p>\n\n\n\n

A recent survey* found that six months after completing their one-month Veganuary challenge, 82% of those participants who were not vegan when they signed-up had maintained a dramatic reduction in their animal product consumption. Thirty per cent were still eating a fully vegan diet, 38% were eating at least 75% less meat and other animal products than pre-Veganuary and 14% were eating at least 50% less.<\/p>\n\n\n\n


Media contact<\/strong>
E: press@veganuary.com<\/p>\n\n\n\n

*The survey<\/a> was sent by Veganuary to 65% of the 582,000 people who signed-up during the 2021 campaign. 8,690 people responded.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Joanna Lumley, Venus Williams, Jane Goodall, Benjamin Zephaniah & more get involved in Veganuary 2022. 8th December, 2021 \u2013 After…<\/p>\n","protected":false},"author":131,"featured_media":129839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[985],"tags":[],"class_list":["post-181856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-za"],"acf":[],"yoast_head":"\n\u2018Take climate action into your own hands this January\u2019 urges Veganuary!<\/title>\n<meta name=\"description\" content=\"Veganuary 2022 is here! 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