{"id":181944,"date":"2021-01-05T09:43:57","date_gmt":"2021-01-05T09:43:57","guid":{"rendered":"https:\/\/veganuary.com\/veganuary-2021-hits-record-breaking-sign-ups\/"},"modified":"2025-12-17T21:19:57","modified_gmt":"2025-12-17T21:19:57","slug":"veganuary-2021-hits-record-breaking-sign-ups","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-za\/veganuary-2021-hits-record-breaking-sign-ups\/","title":{"rendered":"Veganuary 2021 hits record-breaking 500,000 sign-ups as supermarkets share reasons to try vegan this January"},"content":{"rendered":"\n

5th January 2021 \u2013 <\/strong>Just a few days into January and this year\u2019s Veganuary cohort is already the biggest since the pledge began in 2014. More than 500,000 people have already signed-up for the 31-day vegan challenge \u2013 surpassing 2020\u2019s total of 400,000<\/a> \u2013 and sign-ups are continuing apace.<\/p>\n\n\n\n

But perhaps a bigger landmark in this year\u2019s campaign is the involvement of Britain\u2019s major supermarkets in promoting Veganuary and even advocating the reasons to try a vegan diet.<\/p>\n\n\n\n

Aldi<\/strong> has a Veganuary webpage<\/a> that not only highlights its plant-based products but also sets out the main reasons to try vegan: caring for animals, staying healthy, being greener and more sustainability. It also features dozens of vegan recipes, tips on vegan swaps and a link to Veganuary\u2019s website.<\/p>\n\n\n\n

Asda<\/strong> also has a dedicated Veganuary webpage<\/a> that explains what a vegan diet is and highlights three of the reasons to try vegan: it\u2019s better for the environment, it could improve your health and it\u2019s delicious! It also features their top vegan product picks and encourages people to sign-up for Veganuary with a link to Veganuary\u2019s website.<\/p>\n\n\n\n

Tesco<\/strong> has launched its first Veganuary TV and radio ads this week. It also has a dedicated Veganuary webpage<\/a> with recipes, product highlights and tips on making vegan swaps.<\/p>\n\n\n\n

M&S<\/strong> is also releasing its first Veganuary TV and radio ads this month and has produced a 31-day Veganuary meal plan<\/a> with ideas for making plant-based eating exciting every day of the month.<\/p>\n\n\n\n

Morrisons<\/strong> has launched a \u00a325 Veganuary Essentials box \u2018filled with much-loved vegan favourites to help give your January a kick-start!\u2019. It also has a dedicated Veganuary shopping page<\/a> on its website featuring all its plant-based products.<\/p>\n\n\n\n

Waitrose<\/a> <\/strong>and Iceland<\/a><\/strong> also have dedicated Veganuary shopping pages on their website to help customers find plant-based products easily.<\/p>\n\n\n\n

Veganuary\u2019s Head of Communications, says: \u201cWhile new vegan product launches from big name brands are exciting, the way British supermarkets have embraced Veganuary this year is truly game changing. They are not simply using it as a marketing opportunity but are promoting the many benefits of plant-based eating and encouraging people to give it a try. As bastions of our food supply, they know that the only sustainable way forward is plant-focused.\u201d<\/em><\/p>\n\n\n\n

Media contact<\/strong><\/p>\n\n\n\n

E: press@veganuary.com<\/p>\n\n\n\n

Read more about our landmark Veganuary 2021 campaign<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

5th January 2021 \u2013 Just a few days into January and this year\u2019s Veganuary cohort is already the biggest since…<\/p>\n","protected":false},"author":131,"featured_media":99829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[985],"tags":[],"class_list":["post-181944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-za"],"acf":[],"yoast_head":"\nVeganuary 2021 Hits Record-Breaking 500,000 Sign-Ups<\/title>\n<meta name=\"description\" content=\"More than 500,000 people have already signed up for Veganuary and Britain\u2019s major supermarkets are advocating reasons to try vegan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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