{"id":209760,"date":"2023-10-20T10:35:00","date_gmt":"2023-10-20T09:35:00","guid":{"rendered":"https:\/\/veganuary.com\/german-supermarkets-reduce-prices-plant-based-products\/"},"modified":"2023-10-20T19:42:23","modified_gmt":"2023-10-20T18:42:23","slug":"german-supermarkets-reduce-prices-plant-based-products","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-za\/german-supermarkets-reduce-prices-plant-based-products\/","title":{"rendered":"Leading German supermarkets price match plant-based foods with meat counterparts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>With major German retailers like Lidl, Kaufland and Aldi adjusting their pricing to promote plant-based foods, how will this shape the industry in the coming years?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2023\/10\/lidl-supermarket.png\" alt=\"Lidl Supermarket\" class=\"wp-image-209528\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2023\/10\/lidl-supermarket.png 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/10\/lidl-supermarket-400x267.png 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/10\/lidl-supermarket-768x512.png 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/10\/lidl-supermarket-800x533.png 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2023\/10\/lidl-supermarket-150x100.png 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Image Credit: AdobeStock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Four leading retailers in Germany have reduced the price of their plant-based products to bring them in line with their meat and dairy equivalents. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budget supermarket Lidl was the first to <a href=\"https:\/\/plantbasednews.org\/news\/economics\/lidl-vegan-food-price-meat-equivalents\/\" target=\"_blank\" rel=\"noreferrer noopener\">announce<\/a> that it will cut prices of products across its Vermondo plant-based range, and ensure vegan products are placed near their meat counterparts in stores to encourage more customers to choose these options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christoph Graf, head of merchandising at Lidl Germany, said:<em> \u201cWith the price adjustment of our Vemondo products, we want to invite customers more to try out the plant-based alternatives \u2013 without the price being the decisive criterion.\u201d <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, Lidl also <a href=\"https:\/\/www.just-food.com\/news\/lidl-to-cut-back-on-meat-sales-in-favour-of-plant-based-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> that it would reduce the amount of meat products in stores and expand its plant-based offerings in a push to meet its sustainability targets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following Lidl\u2019s lead, discount supermarket Kaufland (owned by Schwarz Gruppe, which is also Lidl\u2019s parent company) <a href=\"https:\/\/vegconomist.com\/retail-e-commerce\/kaufland-drops-prices-follows-lidls-lead\/\" target=\"_blank\" rel=\"noreferrer noopener\">revealed<\/a> plans to cut prices of more than 90 products across its own-brand K-Take It Veggie range. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaufland&#8217;s notable price drops include meat-free mince being slashed from \u20ac2.99 to \u20ac1.89, vegan cheese slices from \u20ac1.99 to \u20ac1.39, and dairy-free soya yoghurt from \u20ac1.39 to \u20ac0.85. The items in Kaufland&#8217;s vegan and vegetarian range will be priced the same or cheaper than their non-vegan counterparts, removing the financial barrier that may put people off buying these options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a move that further underscores the growing popularity and accessibility of plant-based food in Germany, Aldi S\u00fcd shared that it will reduce the prices of more than 10 products in its own-brand vegan range, and Aldi Nord is expected to follow. Penny, another German retailer, is the latest to do the same for vegan products in its own-brand range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commitment to price parity is a significant move in the retail sector and will help make plant-based food more affordable and accessible to customers who want to cut down on meat consumption. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We hope to see more retailers follow in their footsteps to encourage consumers to choose more environmentally conscious plant-based options and we\u2019re here to help any business that would like to make a similar commitment. Our corporate engagement team would love to hear from them at corporate@veganuary.com.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With major German retailers like Lidl, Kaufland and Aldi adjusting their pricing to promote plant-based foods, how will this shape&hellip;<\/p>\n","protected":false},"author":131,"featured_media":209533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[656],"tags":[],"class_list":["post-209760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-en-za"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>German 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