{"id":209763,"date":"2022-12-07T09:01:00","date_gmt":"2022-12-07T09:01:00","guid":{"rendered":"https:\/\/veganuary.com\/veganuary-campaign-celebrates-ten-years\/"},"modified":"2025-12-17T21:08:38","modified_gmt":"2025-12-17T21:08:38","slug":"veganuary-campaign-celebrates-ten-years","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-za\/veganuary-campaign-celebrates-ten-years\/","title":{"rendered":"\u2018Where there\u2019s hummus, there\u2019s hope!\u2019 Veganuary proclaims as the campaign celebrates its 10th year"},"content":{"rendered":"\n<p><strong><em>Lucy Watson, chef Alexis Gauthier &amp; actor Famke Janssen join the campaign<\/em><\/strong><\/p>\n\n\n\n<p>7th December 2022: Veganuary \u2013 the global campaign to try vegan for January and beyond \u2013 is using humour, hummus and hope in ads proclaiming that positive change is possible by signing up to try vegan for January as registration for Veganuary 2023 opens today.<\/p>\n\n\n\n<p>The eye-catching ads pay homage to previous movements inspiring action for a better world (click the links to download):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/drive.google.com\/file\/d\/1vCnmzZPK8woPcsCEB5qEWIEpQzNohL3_\/view\" target=\"_blank\" rel=\"noreferrer noopener\">Where there\u2019s hummus, there\u2019s hope<\/a> <\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/1p5SQbzAfFPVIRsiBHVOE4Y2jz6u7dBd8\/view\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Power to the PEA-ple<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/1QVZmBzIrqO6zoQvBLeF9TPJNMaxLGFUP\/view\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cauli-FLOWER Power<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>The campaign is joined by new ambassadors <strong>Lucy Watson<\/strong>, Made in Chelsea star and influencer; <strong>Alexis Gauthier<\/strong>, French chef and owner of Gauthier Soho; and<strong> Famke Janssen<\/strong>, star of X-Men and Taken, as it celebrates the 10th anniversary of Veganuary and the seismic shift in Britain\u2019s food landscape it helped fuel.<\/p>\n\n\n\n<p>Reflecting on her decision to be an ambassador for the campaign, Lucy Watson says: <em>\u201cLoving animals and eating them too never made sense to me; that\u2019s why I went veggie aged six and then later turned to veganism. It was the best decision I\u2019ve ever made, and I\u2019ve enjoyed it so much more than I could have ever expected. It feels good to do the right thing. I know it can be a daunting prospect for some, Veganuary is here to help guide you.\u201d<\/em><\/p>\n\n\n\n<p>Alexis Gauthier echoes that sentiment, saying: <em>\u201cGoing vegan in 2016 was one of the best things I\u2019ve ever done for myself, so I decided to share that joy the best way I knew how &#8211; by turning my whole fine-dining restaurant fully vegan, too. This January, you can experience that same joy for yourself by trying veganism &#8211; it\u2019s healthy, it\u2019s delicious, and it\u2019s an act of kindness to this planet and the amazing creatures we share it with. All you have to do is give it a try!&#8221;<\/em><\/p>\n\n\n\n<p>Lucy and Alexis will also appear on Veganuary\u2019s <strong>new podcast series<\/strong> which launches on 1st January alongside a <strong>new 31-day YouTube series<\/strong>, both designed to offer people additional ways to participate along with the 31 daily coaching emails they receive when they sign-up. 2023 participants will also receive a <a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Veganuary-One-Pot-Meal-Plan_2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">new one-pot meal plan<\/a> to help make meals cheaper and quicker, as well as an <strong>updated<\/strong> <a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/UK-Celebrity-Cookbook-2023-Edition-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">celebrity e-cookbook<\/a> featuring recipes from Alicia Silverstone, Venus Williams, Joanna Lumley, John Bishop and Dr Jane Goodall.<\/p>\n\n\n\n<p><em>\u201cMany of us could use a little hope right now,\u201d<\/em> says Veganuary\u2019s Head of Communications. <em>\u201cBut hope is more than just wishful thinking \u2013 it\u2019s taking steps that lead to the changes we want to see. Participating in Veganuary is a powerful way to start the year off with positive action, no matter what your resolution.\u201d<\/em><\/p>\n\n\n\n<p><strong>Notes to Editor\u202f<\/strong><\/p>\n\n\n\n<p>Veganuary is free to join, and people can sign-up at <a href=\"https:\/\/veganuary.com\/en-za\/\" target=\"_blank\" rel=\"noreferrer noopener\">veganuary.com<\/a> to receive our Celebrity eCookbook, new One-Pot Meal Plan, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice.\u202f<\/p>\n\n\n\n<p>Nearly 2.5 million people, coming from almost every country in the world, have officially taken part since our pledge launched in January 2014 from a kitchen table in Yorkshire. With campaign hubs now in Germany, USA, Brazil, Chile, Argentina, India and the UK, Veganuary has truly become a global phenomenon.<\/p>\n\n\n\n<p><strong>Contact\u202f<\/strong><\/p>\n\n\n\n<p>E: press@veganuary.com\u202f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucy Watson, chef Alexis Gauthier &amp; actor Famke Janssen join the campaign 7th December 2022: Veganuary \u2013 the global campaign&hellip;<\/p>\n","protected":false},"author":131,"featured_media":160044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[985],"tags":[],"class_list":["post-209763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-za"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Where there\u2019s hummus, there\u2019s hope!\u2019 Veganuary proclaims<\/title>\n<meta name=\"description\" content=\"Veganuary is celebrating its 10th year! 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