{"id":283011,"date":"2024-03-26T09:55:45","date_gmt":"2024-03-26T09:55:45","guid":{"rendered":"https:\/\/veganuary.com\/veganuary-2024-official-participant-survey\/"},"modified":"2025-12-17T21:12:11","modified_gmt":"2025-12-17T21:12:11","slug":"veganuary-2024-official-participant-survey","status":"publish","type":"post","link":"https:\/\/veganuary.com\/en-za\/veganuary-2024-official-participant-survey\/","title":{"rendered":"82% of Veganuary 2024 participants plan significant diet change"},"content":{"rendered":"\n<p><strong>26 March 2024 \u2013<\/strong> Veganuary, the global organisation encouraging people to try vegan in January and beyond, has today released the results from its 2024 participant survey* \u2013 the only survey that polls people who received Veganuary\u2019s tailored 31-day email support. The results show that <strong>most respondents (82%) plan to make significant permanent diet changes after participating.<\/strong><\/p>\n\n\n\n<p>Here\u2019s what Veganuary 2024 participants revealed about themselves:\u202f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After receiving their 31 days of emails, <strong>almost half (42%) said animals were their number one motivation for trying vegan<\/strong>, followed by personal health (22%) and the environment (16%). Other reasons included for a change\/challenge\/curiosity (9%), global health (7%) and for a friend\/partner\/family member (3%)<\/li>\n\n\n\n<li><strong>Half (52%) were still eating meat and\/or fish<\/strong> when they signed up to take part, 29% were vegetarian and 19% were vegan\u202f<\/li>\n<\/ul>\n\n\n\n<p>This is what respondents said about their diet after completing Veganuary.<\/p>\n\n\n\n<p>In total, <strong>82% of participants who were not already vegan when they signed up will permanently change their diet.<\/strong> This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nearly one-third (30%) of those who were not already vegan before Veganuary<\/strong> plan to stay vegan at the end of their pledge<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Around three-quarters (74%) of those not staying vegan <strong>plan to at least halve their intake of animal products going forward <\/strong>and 73% are very\/extremely likely to try vegan again in the future\u202f<\/li>\n<\/ul>\n\n\n\n<p>And how they felt about their Veganuary experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number one reason people decided to stay vegan is that they <strong>learned more about veganism (24%)<\/strong>, followed by <strong>improved health (20%) <\/strong>and <strong>finding it easier than expected (17%)<\/strong><\/li>\n\n\n\n<li><strong>Around half saw some improvement to their overall health (48%)<\/strong>, with increased energy (47%), improved mood (48%), better skin (38%) and desired change in body weight (35%) being the most common benefits\u202f<\/li>\n\n\n\n<li><strong>Ninety-eight percent<\/strong> would recommend Veganuary to a friend or family member\u202f<\/li>\n<\/ul>\n\n\n\n<p>Participants receiving our support emails in English** were also asked whether Veganuary impacted their fruit and vegetable consumption:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>69% ate more fruit &amp; veg<\/strong> during their Veganuary pledge than before<\/li>\n\n\n\n<li>14% tried a new fruit or veg for the first time during Veganuary<\/li>\n\n\n\n<li><strong>Broccoli was crowned \u2018favourite fruit or veg\u2019<\/strong> by respondents, followed by bananas, potatoes, avocados and mushrooms<\/li>\n<\/ul>\n\n\n\n<p><strong>The <a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/03\/Official-Veganuary-2024-Participant-Survey-3.pdf\">Official Veganuary 2024 Survey Results<\/a> can be viewed in more detail here.<\/strong><\/p>\n\n\n\n<p>Commenting on the results, Veganuary\u2019s International Head of Communications said: <em>\u201cThese incredible results show that Veganuary is so much more than a one-month pledge as taking part leads to lasting diet change for most participants. With 82% of our 2024 participants planning to at least halve their intake of animal products permanently \u2013 including nearly one-third who plan to stay fully vegan, Veganuary really is driving positive change for animals, people and the planet.\u201d\u202f<\/em><\/p>\n\n\n\n<p>She added: <em>\u201cWe work very hard to equip our participants with as much useful advice, delicious recipes and friendly support as possible when they opt to receive our 31 daily emails, so it\u2019s very rewarding to know that <strong>98% would recommend Veganuary to others! <\/strong>This figure has been consistent for many years, demonstrating the value of Veganuary\u2019s work in making plant-based eating easy and accessible for everyone.\u201d\u202f<\/em><\/p>\n\n\n\n<p><strong>Notes<\/strong><\/p>\n\n\n\n<p><em>*The survey was sent to participants who opted to receive Veganuary\u2019s support through our 31-day tailored email series. At the end of the 31 days, we asked them about their experience. 18,129 people responded. \u202f<\/em><\/p>\n\n\n\n<p><em>** These questions were sent to a subset of the participants who received their 31 support emails in English. 2,107 people responded.<\/em><\/p>\n\n\n\n<p><strong>Contact:\u202f<\/strong><\/p>\n\n\n\n<p>press@veganuary.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>26 March 2024 \u2013 Veganuary, the global organisation encouraging people to try vegan in January and beyond, has today released&hellip;<\/p>\n","protected":false},"author":131,"featured_media":236147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[985],"tags":[],"class_list":["post-283011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-za"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>82% of Veganuary 2024 participants plan diet change<\/title>\n<meta name=\"description\" content=\"The Official Veganuary 2024 Participant Survey results are in! 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Most respondents plan to make permanent diet changes after participating.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veganuary.com\/en-za\/veganuary-2024-official-participant-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Veganuary\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Veganuary\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-26T09:55:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T21:12:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/03\/Veganuary-2024-Participant-Survey-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@veganuary\" \/>\n<meta name=\"twitter:site\" content=\"@veganuary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/\"},\"author\":{\"name\":\"Chelsea\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/#\\\/schema\\\/person\\\/c07d91b24149b0b3eeeb1ad9fff7fcd1\"},\"headline\":\"82% of Veganuary 2024 participants plan significant diet change\",\"datePublished\":\"2024-03-26T09:55:45+00:00\",\"dateModified\":\"2025-12-17T21:12:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/\"},\"wordCount\":549,\"publisher\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Veganuary-2024-Participant-Survey-Blog-Header.png\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-ZA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/\",\"url\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/\",\"name\":\"82% of Veganuary 2024 participants plan diet change\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/veganuary.com\\\/en-za\\\/veganuary-2024-official-participant-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/veganuary.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Veganuary-2024-Participant-Survey-Blog-Header.png\",\"datePublished\":\"2024-03-26T09:55:45+00:00\",\"dateModified\":\"2025-12-17T21:12:11+00:00\",\"description\":\"The Official Veganuary 2024 Participant Survey results are in! 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