{"id":184606,"date":"2020-10-01T15:05:58","date_gmt":"2020-10-01T14:05:58","guid":{"rendered":"https:\/\/veganuary.com\/sobre-veganuary\/"},"modified":"2026-05-08T11:28:03","modified_gmt":"2026-05-08T10:28:03","slug":"sobre-veganuary","status":"publish","type":"page","link":"https:\/\/veganuary.com\/es-es\/nosotros\/sobre-veganuary\/","title":{"rendered":"Sobre Veganuary"},"content":{"rendered":"\n
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Sobre Veganuary<\/h1>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Qui\u00e9nes somos y qu\u00e9 hacemos<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t

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LO QUE HACEMOS<\/h2>\n\n\n\n

Veganuary es una organizaci\u00f3n sin \u00e1nimo de lucro que anima a la gente de todo el mundo a probar el veganismo durante el mes de enero y m\u00e1s all\u00e1. Desde 2014, millones de personas han participado en nuestro reto vegano de un mes, y solo en 2026 se lanzaron al menos 1.187 nuevos productos y opciones de men\u00fa a nivel global por Veganuary.<\/p>\n\n\n\n

Durante todo el a\u00f1o, Veganuary alent\u00f3 y apoy\u00f3 a las personas y negocios comprometidos con la promoci\u00f3n de una dieta plant-based, como una forma de proteger el medio ambiente, reducir el sufrimiento animal y mejorar la salud de millones de personas.<\/p>\n\n\n\n

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Lee nuestra estrategia a 5 a\u00f1os<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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NUESTRAS CUATRO ASPIRACIONES<\/h2>\n\n\n\n
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Aumentar la participaci\u00f3n<\/h2>\n\t\t\t\t\t\t\t
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Inspiramos a personas de todo el mundo para que prueben una dieta vegana en enero y m\u00e1s all\u00e1 a trav\u00e9s de nuestro reto de 31 d\u00edas. Millones de personas de todo el mundo han participado desde que comenzamos en 2014, \u00a1pero nuestro objetivo es un mundo totalmente vegano!<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t
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Alcance corporativo<\/h2>\n\t\t\t\t\t\t\t
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Impulsamos el cambio en las empresas a trav\u00e9s del trabajo con marcas, restaurantes y supermercados, y les ayudamos a crear, lanzar y promover nuevos productos veganos, especialmente en enero, pero tambi\u00e9n durante todo el a\u00f1o. En enero de 2026, en Espa\u00f1a, m\u00e1s de 100 marcas participaron en la campa\u00f1a. Algunas grandes empresas, como Philadelphia, Better Balance o Heura, y cadenas de restaurantes, como Las Muns o Garden Pizza, lanzaron nuevos productos y ofertas especiales para promocionar sus opciones plant-based.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t
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Concienciaci\u00f3n<\/h2>\n\t\t\t\t\t\t\t
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Creamos conciencia del sufrimiento de los animales en las granjas y mataderos, y sobre las distintas razones para seguir una dieta vegana, a trav\u00e9s de los medios de comunicaci\u00f3n, mediante estrategias creativas de marketing y campa\u00f1as. Trabajamos con nuestros embajadores mundialmente reconocidos, incluyendo a Joaquin Phoenix, Billie Eilish, Paul McCartney o Evanna Lynch y conseguimos que el veganismo se convierta en un tema de inter\u00e9s general.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t
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Cultivando el movimiento global<\/h2>\n\t\t\t\t\t\t\t
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Construimos un movimiento en masa internacional de gente que tome acci\u00f3n colectiva en enero y cambiar el mundo para mejor.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n<\/div>\n<\/div><\/div>\n\n\n\n
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InformES DE CAMPA\u00d1A<\/strong><\/h2>\n\n\n\n

Veganuary es mucho m\u00e1s que un desaf\u00edo vegano de un mes. Lee nuestros Informes de campa\u00f1a para descubrir el impacto que tiene nuestro trabajo en todo el mundo.<\/p>\n\n\n\n

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Informes de campa\u00f1a<\/em><\/a><\/div>\n<\/div>\n\n\n\n
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VISI\u00d3N, MISI\u00d3N Y VALORES<\/h2>\n\n\n\n

Nuestra visi\u00f3n es simple: queremos un mundo vegano. Un mundo sin granjas de animales y mataderos. Un mundo en el que la producci\u00f3n de alimentos no diezme los bosques, no contamine los r\u00edos y los oc\u00e9anos, no exacerbe el cambio clim\u00e1tico y no lleve a las poblaciones de animales salvajes a la extinci\u00f3n.<\/p>\n\n\n\n

Nuestra misi\u00f3n es inspirar y apoyar a la gente para que pruebe el veganismo, impulsar el cambio en las empresas y crear un movimiento global que defienda la elecci\u00f3n de alimentos compasivos con el objetivo de acabar con la cr\u00eda de animales, proteger el planeta y mejorar la salud humana<\/p>\n\n\n\n

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NUESTROS VALORES:<\/h2>\n\n\n\n

Impacto<\/strong>: estamos comprometidos con un mundo vegano; utilizaremos la investigaci\u00f3n para evaluar c\u00f3mo se puede salvar el mayor n\u00famero de vidas y dirigir los recursos a ese fin. <\/p>\n\n\n\n

Empoderamiento<\/strong>: optimizaremos nuestro alcance para apoyar y animar a las personas en su viaje vegano de una manera que no juzgue, que sea positiva, constructiva y accesible. <\/p>\n\n\n\n

Colaboraci\u00f3n<\/strong>: al asociarnos con otras organizaciones con similar misi\u00f3n y trabajar estrechamente con las empresas, marcaremos una mayor diferencia. <\/p>\n\n\n\n

Diversidad e inclusi\u00f3n<\/strong>: sabemos que se necesitan personas con diferentes ideas, fortalezas, intereses y antecedentes para lograr nuestra visi\u00f3n; apreciamos el valor de esto y la forma en que nos acerca al logro de nuestra misi\u00f3n. <\/p>\n\n\n\n

Respeto e integridad<\/strong>: en todas las relaciones internas y externas, nos esforzaremos por lograr una comunicaci\u00f3n genuina, honesta y transparente. <\/p>\n\n\n\n

Resiliencia<\/strong>: continuaremos creando una organizaci\u00f3n profesional y sostenible (humana, social, econ\u00f3mica y medioambiental).<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

LO QUE HACEMOS Veganuary es una organizaci\u00f3n sin \u00e1nimo de lucro que anima a la gente de todo el mundo…<\/p>\n","protected":false},"author":70,"featured_media":184607,"parent":184608,"menu_order":61,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"class_list":["post-184606","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSobre Veganuary | Veganuary<\/title>\n<meta name=\"description\" content=\"Sobre Veganuary - Qui\u00e9nes somos y qu\u00e9 hacemos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veganuary.com\/es-es\/nosotros\/sobre-veganuary\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre Veganuary | Veganuary\" \/>\n<meta property=\"og:description\" content=\"Sobre Veganuary - 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