{"id":291110,"date":"2025-12-09T10:11:22","date_gmt":"2025-12-09T10:11:22","guid":{"rendered":"https:\/\/veganuary.com\/?p=291110"},"modified":"2025-12-09T10:13:34","modified_gmt":"2025-12-09T10:13:34","slug":"ano-nuevo-siempre-tu-veganuary-lanza-su-campana-2026","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es-es\/ano-nuevo-siempre-tu-veganuary-lanza-su-campana-2026\/","title":{"rendered":"&#8216;A\u00f1o\u00a0nuevo,\u00a0siempre\u00a0t\u00fa&#8217; &#8211; Veganuary lanza su campa\u00f1a 2026"},"content":{"rendered":"\n<p><strong>Amantes de la gastronom\u00eda, entusiastas del fitness, defensores de los animales, ecologistas&#8230; la campa\u00f1a de la ONG se centra este&nbsp;a\u00f1o&nbsp;en mostrar que alimentarse&nbsp;<\/strong><em><strong>plant-based<\/strong><\/em><strong>&nbsp;no implica renunciar a la propia personalidad, sino que es la evoluci\u00f3n natural de quienes cuidan lo que realmente les importa.<\/strong><\/p>\n\n\n\n<p><strong>3<\/strong><strong>&nbsp;de diciembre de 2025<\/strong>&nbsp;&#8211; Veganuary, la ONG internacional que inspira a probar el veganismo durante el mes de enero, y m\u00e1s all\u00e1, lanza hoy su campa\u00f1a para impulsar la participaci\u00f3n en 2026 bajo el lema &#8216;A\u00f1o&nbsp;nuevo,&nbsp;siempre&nbsp;t\u00fa&#8217;.<\/p>\n\n\n\n<p>En su duod\u00e9cimo&nbsp;a\u00f1o&nbsp;a nivel global y el tercero con presencia oficial en Espa\u00f1a, Veganuary rompe con el habitual discurso de los prop\u00f3sitos de&nbsp;A\u00f1o&nbsp;Nuevo. En lugar de animar a convertirse en alguien \u00abmejor\u00bb, la organizaci\u00f3n recuerda que participar en el reto no implica transformarse, sino hacer peque\u00f1os cambios que encajan de forma natural en la vida cotidiana. La esencia se mantiene, solo cambian algunos ingredientes en el plato.<\/p>\n\n\n\n<p><strong>Una campa\u00f1a amable, positiva y centrada en las motivaciones reales<\/strong><\/p>\n\n\n\n<p>&#8216;A\u00f1o&nbsp;nuevo,&nbsp;siempre&nbsp;t\u00fa&#8217; transmite su mensaje a trav\u00e9s de anuncios amables y positivos que reflejan las motivaciones m\u00e1s comunes para probar una alimentaci\u00f3n m\u00e1s vegetal: el gusto por la cocina, el bienestar personal, la preocupaci\u00f3n por los animales o el compromiso ambiental. Sea cual sea la motivaci\u00f3n, Veganuary espera con los brazos abiertos a todas las personas que deciden probarlo.&nbsp;<\/p>\n\n\n\n<p>As\u00ed, los anuncios incluyen frases como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tu\u00a0cl\u00e1sico de\u00a0siempre, en versi\u00f3n vegetal.<\/li>\n\n\n\n<li>El mismo cari\u00f1o. Ahora incluyendo a todos.<\/li>\n\n\n\n<li>La misma energ\u00eda. Ahora plant-based.<\/li>\n\n\n\n<li>El mismo camino, ahora con menor huella.<\/li>\n\n\n\n<li>Los mismos resultados. Ahora de origen vegetal.<\/li>\n\n\n\n<li>El sabor de casa, solo que en versi\u00f3n vegetal.<\/li>\n<\/ul>\n\n\n\n<p>Anuncios de la campa\u00f1a para ver y descargar en este enlace:&nbsp;<a href=\"https:\/\/gbr01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftr162739291.veganuary.com%2Fc%2Fdwjv2%2Fr_-entwa%2Fx9d_60juhzc&amp;data=05%7C02%7Cestefania%40veganuary.com%7Cfaa01af922f146d094d208de31d8a4c1%7Cd965a30552da45de9d5ca294b12ff5b2%7C1%7C0%7C639003003715904487%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=4vAG2%2FtCk1BKqgc0SnFPzxJ7mHv2ws4sA185YAbD4aQ%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">Gr\u00e1ficas Campa\u00f1a Veganuary 2026<\/a>.<\/p>\n\n\n\n<p><strong>Un movimiento global que no deja de crecer<\/strong><\/p>\n\n\n\n<p>25,8 millones de personas en todo el mundo participaron en 2025 y la presencia internacional de Veganuary contin\u00faa ampli\u00e1ndose con campa\u00f1as oficiales que se estrenan este&nbsp;a\u00f1o&nbsp;en Islandia e Irlanda. Para apoyar esta expansi\u00f3n, el compromiso Veganuary ya est\u00e1 disponible en hindi, lo que hace que el reto de 31 d\u00edas sea accesible para millones de personas m\u00e1s alrededor del mundo.<\/p>\n\n\n\n<p>La directora interina de Veganuary en Espa\u00f1a, Estefan\u00eda Lozano, declara: \u00ab<em>Veganuary no pretende que te reinventes, sino acompa\u00f1arte en algo que probablemente ya llevas dentro: el deseo de cuidar de\u00a0tu\u00a0salud, de los animales y del planeta. Este enero queremos demostrar que basta con peque\u00f1os ajustes en el men\u00fa para vivir de forma m\u00e1s coherente con\u00a0tus valores. No buscamos una versi\u00f3n \u00abnueva\u00bb de ti, sino que te reconcilies con quien ya eres y con lo que te mueve\u00bb<\/em>.<\/p>\n\n\n\n<p><strong>Notas para la edici\u00f3n:<\/strong><\/p>\n\n\n\n<p>Descarga aqu\u00ed el&nbsp;<a href=\"https:\/\/gbr01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftr162739291.veganuary.com%2Fc%2Fdwjv2%2Fr_-entwa%2Fu9ineod-ebw&amp;data=05%7C02%7Cestefania%40veganuary.com%7Cfaa01af922f146d094d208de31d8a4c1%7Cd965a30552da45de9d5ca294b12ff5b2%7C1%7C0%7C639003003715918295%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=GpCpS3YK9NQQJ%2F5wvKi7T52GVnXQhJqz97i8HLjxIk0%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">Dossier de prensa Veganuary 2026<\/a>&nbsp;<\/p>\n\n\n\n<p>* Basados en encuestas realizadas en los principales pa\u00edses donde se desarrolla la campa\u00f1a Veganuary y en estimaciones de poblaci\u00f3n de dichos pa\u00edses. M\u00e1s informaci\u00f3n sobre los resultados de la campa\u00f1a Veganuary 2025&nbsp;<a href=\"https:\/\/gbr01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftr162739291.veganuary.com%2Fc%2Fdwjv2%2Fr_-entwa%2Fhkvl2vlhjma&amp;data=05%7C02%7Cestefania%40veganuary.com%7Cfaa01af922f146d094d208de31d8a4c1%7Cd965a30552da45de9d5ca294b12ff5b2%7C1%7C0%7C639003003715926549%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=sYYo%2FkzFLwCDFYmblDfLOHatMdltU5DTbw%2F7KssTLCo%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<p>Participar en Veganuary es totalmente gratuito. Las personas interesadas pueden inscribirse en&nbsp;<a href=\"https:\/\/gbr01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftr162739291.veganuary.com%2Fc%2Fdwjv2%2Fr_-entwa%2Fp9q6bre_y1k&amp;data=05%7C02%7Cestefania%40veganuary.com%7Cfaa01af922f146d094d208de31d8a4c1%7Cd965a30552da45de9d5ca294b12ff5b2%7C1%7C0%7C639003003715933987%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=v2bMXuHCbqu11YubBOpPk9RM8FVSVOyCx48E1R4G6f4%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/veganuary.com\/es-es\/<\/a>&nbsp;para recibir el ebook de recetas de celebridades, el ebook de recetas de prote\u00ednas vegetales, el kit oficial de iniciaci\u00f3n de Veganuary y 31 correos electr\u00f3nicos diarios repletos de informaci\u00f3n nutricional, deliciosas recetas, planes de comidas y consejos \u00fatiles.<\/p>\n\n\n\n<p>Desde que Veganuary lanz\u00f3 su primer reto, en enero de 2014, millones de personas de pr\u00e1cticamente todos los pa\u00edses del mundo han participado. Veganuary es ya una cita se\u00f1alada en el calendario y un aut\u00e9ntico fen\u00f3meno global.<\/p>\n\n\n\n<p>Foto: Veganuary<\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n<\/strong><br>Luc\u00eda Arana<br>Prensa Veganuary Espa\u00f1a<br><a href=\"mailto:lucia@veganuary.com\">lucia@veganuary.com<\/a><br>Tel. 678 936 502<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amantes de la gastronom\u00eda, entusiastas del fitness, defensores de los animales, ecologistas&#8230; la campa\u00f1a de la ONG se centra este&nbsp;a\u00f1o&nbsp;en&hellip;<\/p>\n","protected":false},"author":198,"featured_media":291111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1698],"tags":[],"class_list":["post-291110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;A\u00f1o\u00a0nuevo,\u00a0siempre\u00a0t\u00fa&#039; 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