{"id":300929,"date":"2026-01-02T20:01:53","date_gmt":"2026-01-02T20:01:53","guid":{"rendered":"https:\/\/veganuary.com\/?p=300929"},"modified":"2026-01-02T20:07:47","modified_gmt":"2026-01-02T20:07:47","slug":"empieza-enero-arranca-veganuary","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es-es\/empieza-enero-arranca-veganuary\/","title":{"rendered":"Empieza enero, arranca Veganuary"},"content":{"rendered":"\n

Este a\u00f1o la campa\u00f1a cuenta con dos nuevos embajadores de excepci\u00f3n: Elena Congost, atleta paral\u00edmpica espa\u00f1ola y medallista internacional y Matthew Modine, estrella de la ic\u00f3nica serie\u00a0<\/strong>Stranger Things<\/strong><\/em>.<\/strong><\/p>\n\n\n\n

1<\/strong> de enero de 2026<\/strong> – Puntual con el nuevo a\u00f1o comienza tambi\u00e9n Veganuary, el reto internacional que invita a millones de personas a probar una alimentaci\u00f3n 100 % vegetal durante el mes de enero, con recursos gratuitos y acompa\u00f1amiento diario. En su nueva edici\u00f3n, la campa\u00f1a llega con un mensaje inspirador: \u201cA\u00f1o nuevo, siempre t\u00fa\u201d, una invitaci\u00f3n a explorar el veganismo sin renuncias ni presiones, como una extensi\u00f3n natural de los valores que muchas personas ya comparten.<\/p>\n\n\n\n

Lejos del cl\u00e1sico \u201ca\u00f1o nuevo, vida nueva\u201d, Veganuary propone este enero un enfoque m\u00e1s reflexivo: no se trata de cambiar qui\u00e9n eres, sino de dar un paso coherente con lo que ya te importa. El respeto por los animales, el cuidado de la salud y la preocupaci\u00f3n por el planeta son, para muchas personas, valores ya presentes en su d\u00eda a d\u00eda. Veganuary plantea simplemente llevarlos tambi\u00e9n al plato. <\/p>\n\n\n\n

Como cada a\u00f1o, Veganuary cuenta con importantes embajadores y embajadoras del mundo del cine y la cultura. Junto a rostros tan famosos como los actores Joaquin Phoenix o Alicia Silverstone, en esta edici\u00f3n destaca el apoyo de Matthew Modine, que, coincidiendo con el final de la ic\u00f3nica serie Stranger Things<\/em> en la que da vida al Dr. Brenner, uno de los villanos m\u00e1s inquietantes de la ficci\u00f3n, anima a todo el mundo a sumarse al enero vegano. <\/p>\n\n\n\n

Lee aqu\u00ed la declaraci\u00f3n completa de Matthew Modine <\/a><\/p>\n\n\n\n

Ya en nuestro pa\u00eds, la ONG cuenta con rostros populares del panorama cultural y cinematogr\u00e1fico como Dani Rovira, Clara Lago, N\u00faria Gago o Elisabeth Larena. Tambi\u00e9n en el \u00e1mbito del deporte de \u00e9lite destacan figuras como la subcampeona del mundo de nataci\u00f3n art\u00edstica Emma Garc\u00eda. A ella se suma como nueva embajadora este 2026 la atleta paral\u00edmpica Elena Congost, especializada en atletismo T12\/B2 y con un palmar\u00e9s que incluye el oro en marat\u00f3n en los Juegos Paral\u00edmpicos de R\u00edo 2016 y la plata en 1.500 metros en Londres 2012.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cDesde que adopt\u00e9 una alimentaci\u00f3n vegetal, no solo me siento m\u00e1s fuerte y con m\u00e1s energ\u00eda, sino que tambi\u00e9n entreno y compito con la tranquilidad de saber que mi manera de vivir est\u00e1 alineada con mis valores\u201d, se\u00f1ala Congost. \u201cEl veganismo no es una limitaci\u00f3n, es una herramienta que me permite cuidar mi cuerpo, respetar a los animales y reducir mi impacto en el planeta. Poder demostrar que se puede rendir al m\u00e1ximo nivel sin causar sufrimiento es, para m\u00ed, una de las mayores victorias\u201d. <\/p>\n\n\n\n

Fotos y testimonio de Elena Congost <\/a><\/p>\n\n\n\n

Adem\u00e1s, a lo largo de las pr\u00f3ximas semanas, empresas y marcas de todo el pa\u00eds se ir\u00e1n incorporando a Veganuary con ofertas especiales, novedades y men\u00fas vegetales, facilitando a\u00fan m\u00e1s la participaci\u00f3n. M\u00e1s de 1.480 nuevos productos se lanzaron al mercado el a\u00f1o pasado con motivo de la campa\u00f1a a nivel global. Todas estas iniciativas podr\u00e1n consultarse y seguirse de forma actualizada en la web de Veganuary Espa\u00f1a<\/a>.<\/p>\n\n\n\n

Seg\u00fan explica Estefan\u00eda Lozano, directora interina de Veganuary en Espa\u00f1a: \u201cVeganuary no va de ser perfectos, de etiquetarnos, ni de convertirnos en alguien distinto de la noche a la ma\u00f1ana. Va de explorar opciones nuevas desde el lugar en el que ya estamos. Este a\u00f1o queremos recordar que puedes seguir siendo t\u00fa, con tus gustos, rutinas y costumbres, y aun as\u00ed descubrir que comer m\u00e1s vegetal es sencillo, delicioso y, sobre todo, coherente con lo que te importa\u201d. <\/p>\n\n\n\n

Notas para la edici\u00f3n:<\/strong><\/p>\n\n\n\n

Participar en Veganuary es totalmente gratuito. Las personas interesadas pueden inscribirse en https:\/\/veganuary.com\/es-es\/<\/a> para recibir el ebook de recetas de celebridades, el ebook de recetas de prote\u00ednas vegetales, el kit oficial de inicio de Veganuary y 31 correos electr\u00f3nicos diarios repletos de informaci\u00f3n nutricional, deliciosas recetas, planes de comidas y consejos \u00fatiles.<\/p>\n\n\n\n

Dossier de prensa Veganuary 2026: https:\/\/veganuary.com\/es-es\/centro-de-prensa\/<\/a><\/p>\n\n\n\n

Desde que Veganuary lanz\u00f3 su primer reto, en enero de 2014, millones de personas de pr\u00e1cticamente todos los pa\u00edses del mundo han participado. Veganuary es ya una cita se\u00f1alada en el calendario y un aut\u00e9ntico fen\u00f3meno global. <\/p>\n\n\n\n

Foto portada: AdobeStock Veganuary<\/p>\n\n\n\n

Cr\u00e9dito foto Elena Congost: Ali Sallusti <\/p>\n\n\n\n

M\u00e1s informaci\u00f3n<\/strong>
Luc\u00eda Arana
Prensa Veganuary Espa\u00f1a
lucia@veganuary.com<\/a>
Tel. 678 936 502<\/p>\n","protected":false},"excerpt":{"rendered":"

Este a\u00f1o la campa\u00f1a cuenta con dos nuevos embajadores de excepci\u00f3n: Elena Congost, atleta paral\u00edmpica espa\u00f1ola y medallista internacional y…<\/p>\n","protected":false},"author":198,"featured_media":300930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1698],"tags":[],"class_list":["post-300929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa-es"],"acf":[],"yoast_head":"\nEmpieza enero, arranca Veganuary - Veganuary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veganuary.com\/es-es\/empieza-enero-arranca-veganuary\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empieza enero, arranca Veganuary - 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