{"id":308101,"date":"2026-01-27T10:18:54","date_gmt":"2026-01-27T10:18:54","guid":{"rendered":"https:\/\/veganuary.com\/?p=308101"},"modified":"2026-01-27T10:20:58","modified_gmt":"2026-01-27T10:20:58","slug":"veganuary-suma-decenas-de-empresas-y-nuevos-embajadores-a-su-reto","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es-es\/veganuary-suma-decenas-de-empresas-y-nuevos-embajadores-a-su-reto\/","title":{"rendered":"Veganuary suma decenas de empresas y nuevos embajadores a su reto"},"content":{"rendered":"\n<p><strong>La ONG Veganuary contin\u00faa avanzando en su campa\u00f1a de enero reforzada por el apoyo de nuevas empresas y la incorporaci\u00f3n de embajadores como la atleta paral\u00edmpica Elena Congost y el actor Matthew Modine, estrella de la serie Stranger Things.<\/strong><\/p>\n\n\n\n<p><strong>22 de enero de 2026 &#8211; <\/strong>Durante las primeras semanas de enero, casi un centenar de marcas se han sumado a Veganuary solo en Espa\u00f1a, con lanzamientos de nuevos productos, descuentos especiales y acciones de comunicaci\u00f3n que facilitan a las personas participantes descubrir alternativas vegetales accesibles, sabrosas y sostenibles.<\/p>\n\n\n\n<p><strong>Nuevos lanzamientos, descuentos y acciones especiales<\/strong><\/p>\n\n\n\n<p>Entre las novedades m\u00e1s destacadas se encuentra Amara, la marca de Zyrcular Foods, que ampl\u00eda su oferta por Veganuary con el lanzamiento de sus nuevos teque\u00f1os 100 % vegetales, inspirados en uno de los snacks m\u00e1s emblem\u00e1ticos de la gastronom\u00eda venezolana.<\/p>\n\n\n\n<p>En el \u00e1mbito de la restauraci\u00f3n, Garden Pizza se suma a Veganuary con una colaboraci\u00f3n especial junto a Heura para lanzar los nuevos Pizza-Dogs, una reinterpretaci\u00f3n del cl\u00e1sico hot-dog donde el pan se sustituye por masa de pizza artesanal.<\/p>\n\n\n\n<p>Otras marcas consolidadas tambi\u00e9n apoyan el reto con acciones espec\u00edficas durante el mes de enero. Philadelphia ha compartido recetas veganas en sus contenidos, ha lanzado un sorteo en colaboraci\u00f3n con AVUS Foods y anima a su comunidad a participar en el reto a trav\u00e9s de redes sociales. Jata ofrece un descuento especial en su milker, mientras que Sojasun aplica una promoci\u00f3n en su gama High Protein. Better Balance, por su parte, est\u00e1 creando recetas en colaboraci\u00f3n con influencers y refuerza la visibilidad de su descuento en salchichas vegetales en supermercados durante este enero.<\/p>\n\n\n\n<p>Veganuary tambi\u00e9n est\u00e1 siendo un escaparate para nuevas propuestas gastron\u00f3micas y lanzamientos recientes. Too Mush destaca por sus innovadores steaks elaborados a base de la seta melena de le\u00f3n, que cuentan con un descuento especial durante la campa\u00f1a, mientras que Vanetta presenta un pack Veganuary y su nuevo producto Cachopo Menc\u00eda. Las Muns apuestan por una nueva receta de sus empanadas que reinterpreta el sofrito tradicional con at\u00fan vegetal, cuyo gran lanzamiento en tiendas de Barcelona tendr\u00e1 lugar el viernes, 23 de enero.<\/p>\n\n\n\n<p>Adem\u00e1s, numerosas marcas est\u00e1n facilitando la participaci\u00f3n en Veganuary mediante descuentos durante todo el mes de enero, como KoRo, Planeta Huerto, Calabizo, Veggie Karma, Gimme Sabor, Torti Veg, Energy Feelings o Ramen Shifu, que aplica promociones en toda su oferta vegetal.<\/p>\n\n\n\n<p><strong>Nuevas embajadoras y embajadores<\/strong><\/p>\n\n\n\n<p>A todo ello se suma la incorporaci\u00f3n de nuevos embajadores que refuerzan la visibilidad de la campa\u00f1a en Espa\u00f1a y a nivel internacional. Este a\u00f1o, Veganuary cuenta, entre otras celebridades como el actor Dani Rovira y las actrices Clara Lago, N\u00faria Gago y Elisabeth Larena, con el apoyo de la atleta paral\u00edmpica Elena Congost y del actor Matthew Modine, estrella de la ic\u00f3nica serie Stranger Things.<\/p>\n\n\n\n<p>Pero el impacto de Veganuary va m\u00e1s all\u00e1 del consumo individual. Este a\u00f1o, la plantilla en Espa\u00f1a de la Universidad de Cambridge se ha sumado al reto en el \u00e1mbito laboral, promoviendo la participaci\u00f3n colectiva de sus empleados. A nivel internacional, el servicio de catering del Allianz Arena de M\u00fanich ha ampliado su oferta en quioscos con nuevos platos 100 % vegetales y cl\u00e1sicos populares en versi\u00f3n vegana, enviando un mensaje claro a favor de una alimentaci\u00f3n m\u00e1s consciente en uno de los estadios m\u00e1s emblem\u00e1ticos de Europa.<\/p>\n\n\n\n<p>Con varios d\u00edas todav\u00eda por delante, Veganuary contin\u00faa animando a la participaci\u00f3n y recordando que inscribirse en el reto es totalmente gratuito. Las personas interesadas pueden apuntarse aqu\u00ed para recibir recetas, recursos pr\u00e1cticos y apoyo diario durante todo el mes, y m\u00e1s all\u00e1.<\/p>\n\n\n\n<p><strong>Notas para la edici\u00f3n:<br><\/strong>Dossier de prensa Veganuary 2026: https:\/\/veganuary.com\/es-es\/centro-de-prensa\/<\/p>\n\n\n\n<p>Desde que Veganuary lanz\u00f3 su primer reto, en enero de 2014, millones de personas de pr\u00e1cticamente todos los pa\u00edses del mundo han participado. Veganuary es ya una cita se\u00f1alada en el calendario y un aut\u00e9ntico fen\u00f3meno global.<br>Foto: Veganuary<\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n<br><\/strong>Luc\u00eda Arana<br>Prensa Veganuary Espa\u00f1a<br>lucia@veganuary.com<br>Tel. 678 936 502<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ONG Veganuary contin\u00faa avanzando en su campa\u00f1a de enero reforzada por el apoyo de nuevas empresas y la incorporaci\u00f3n&hellip;<\/p>\n","protected":false},"author":198,"featured_media":308102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1698],"tags":[],"class_list":["post-308101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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