{"id":74610,"date":"2020-10-01T15:05:58","date_gmt":"2020-10-01T14:05:58","guid":{"rendered":"https:\/\/veganuary.com\/sobre-veganuary\/about-us\/"},"modified":"2026-04-24T14:55:48","modified_gmt":"2026-04-24T13:55:48","slug":"sobre-veganuary","status":"publish","type":"page","link":"https:\/\/veganuary.com\/es\/nosotros\/sobre-veganuary\/","title":{"rendered":"Sobre Veganuary"},"content":{"rendered":"\n
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Sobre Veganuary<\/h1>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Qui\u00e9nes somos y qu\u00e9 hacemos<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t

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LO QUE HACEMOS<\/h2>\n\n\n\n

Veganuary es una organizaci\u00f3n sin \u00e1nimo de lucro que anima a la gente de todo el mundo a probar el veganismo durante el mes de enero y m\u00e1s all\u00e1. Desde 2014, millones de personas se han sumado a nuestro compromiso vegano y, solo en 2026, se lanzaron en todo el mundo al menos 1.187 nuevos productos y opciones de men\u00fa veganos para el Veganuary.<\/p>\n\n\n\n

A trav\u00e9s del a\u00f1o, Veganuary alent\u00f3 y apoy\u00f3 a las personas y negocios comprometidos en promover una dieta basada en plantas, como una forma de proteger el medio ambiente, previniendo el sufrimiento animal y mejorando la salud de millones de personas.<\/p>\n\n\n\n

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Lee nuestra estrategia a 5 a\u00f1os<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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NUESTRAS CUATRO ASPIRACIONES<\/h2>\n\n\n\n
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Incrementar la participaci\u00f3n<\/h2>\n\t\t\t\t\t\t\t
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Inspiramos a personas de todo el mundo para que prueben una dieta vegana en enero y m\u00e1s all\u00e1 a trav\u00e9s de nuestro compromiso de 31 d\u00edas. Millones de personas de todo el mundo han participado desde que comenzamos en 2014, pero nuestro objetivo es un mundo totalmente vegano!<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t
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Alcance corporativo<\/h2>\n\t\t\t\t\t\t\t
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Impulsamos el cambio en las empresas a trav\u00e9s del trabajo con marcas, restaurantes y supermercados y les ayudamos a crear, lanzar y promover nuevos productos veganos, especialmente en enero, pero tambi\u00e9n durante todo el a\u00f1o. En enero de 2026, en Latinoam\u00e9rica, m\u00e1s de 100 empresas fueron parte de Veganuary, se lanzaron 19 nuevos productos y men\u00fas, y se ofrecieron ofertas y descuentos especiales por la campa\u00f1a. Plataformas de delivery como PedidosYa y Uber Eats en Chile se unieron a la campa\u00f1a con promociones especiales. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t
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Concientizaci\u00f3n<\/h2>\n\t\t\t\t\t\t\t
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Creamos conciencia del sufrimiento de los animales en las granjas y en el matadero, y de todas las razones para una dieta vegana, a trav\u00e9s de la participaci\u00f3n de los medios de comunicaci\u00f3n, estrategias creativas de marketing y campa\u00f1as. Trabajando con nuestros embajadores mundialmente reconocidos, incluyendo a Joaquin Phoenix, Evanna Lynch y Chris Packham, as\u00ed como otras celebridades que nos apoyan como Paul McCartney y Brian May, conseguimos que el veganismo se convierta en un tema de inter\u00e9s general.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t
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Cultivando el movimiento global<\/h2>\n\t\t\t\t\t\t\t
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Construimos un movimiento en masa internacional de gente que tome acci\u00f3n colectiva en enero y cambiar el mundo para mejor.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Leer M\u00e1s<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n<\/div>\n<\/div><\/div>\n\n\n\n
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REPORTES DE CAMPA\u00d1A<\/strong><\/h2>\n\n\n\n

Veganuary es mucho m\u00e1s que un desaf\u00edo vegano de un mes. Lee nuestros Reportes de Campa\u00f1a para descubrir el impacto que tiene nuestro trabajo en todo el mundo.<\/p>\n\n\n\n

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Nuestros Reportes de Campa\u00f1a<\/em><\/a><\/div>\n<\/div>\n\n\n\n
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VISI\u00d3N, MISI\u00d3N Y VALORES<\/h2>\n\n\n\n

Nuestra visi\u00f3n es simple; queremos un mundo vegano. Un mundo sin granjas de animales y mataderos. Un mundo en el que la producci\u00f3n de alimentos no diezme los bosques, no contamine los r\u00edos y los oc\u00e9anos, no exacerbe el cambio clim\u00e1tico y no lleve a las poblaciones de animales salvajes a la extinci\u00f3n.<\/p>\n\n\n\n

Nuestra misi\u00f3n es inspirar y apoyar a la gente para que pruebe lo vegano, impulsar el cambio corporativo y crear un movimiento masivo global que defienda la elecci\u00f3n de alimentos compasivos con el objetivo de acabar con la cr\u00eda de animales, proteger el planeta y mejorar la salud humana<\/p>\n\n\n\n

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NUESTROS VALORES:<\/h2>\n\n\n\n

Impacto<\/strong>: estamos comprometidos con un mundo vegano; utilizaremos la investigaci\u00f3n para evaluar c\u00f3mo se puede salvar el mayor n\u00famero de vidas y dirigir los recursos a ese fin. <\/p>\n\n\n\n

Empoderamiento<\/strong>: optimizaremos nuestro alcance para apoyar y animar a las personas en su viaje vegano de una manera no juzgadora, positiva, constructiva y de f\u00e1cil acceso. <\/p>\n\n\n\n

Colaboraci\u00f3n<\/strong>: al asociarnos con otras organizaciones con similar misi\u00f3n y trabajar estrechamente con las empresas, marcaremos una mayor diferencia. <\/p>\n\n\n\n

Diversidad e inclusi\u00f3n<\/strong>: sabemos que se necesitan personas con diferentes ideas, fortalezas, intereses y antecedentes para lograr nuestra visi\u00f3n; apreciamos el valor de esto y la forma en que nos acerca al logro de nuestra misi\u00f3n. <\/p>\n\n\n\n

Respeto e integridad<\/strong>: en todas las relaciones internas y externas, nos esforzaremos por lograr una comunicaci\u00f3n genuina, honesta y transparente. <\/p>\n\n\n\n

Resiliencia<\/strong>: continuaremos creando una organizaci\u00f3n profesional y sostenible (humana, social, econ\u00f3mica y medioambiental).<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

LO QUE HACEMOS Veganuary es una organizaci\u00f3n sin \u00e1nimo de lucro que anima a la gente de todo el mundo…<\/p>\n","protected":false},"author":70,"featured_media":105148,"parent":74614,"menu_order":61,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"class_list":["post-74610","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSobre Veganuary | Veganuary<\/title>\n<meta name=\"description\" content=\"Sobre Veganuary - Qui\u00e9nes somos y qu\u00e9 hacemos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veganuary.com\/es\/nosotros\/sobre-veganuary\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre Veganuary | Veganuary\" \/>\n<meta property=\"og:description\" content=\"Sobre Veganuary - 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