{"id":133091,"date":"2021-12-21T17:43:51","date_gmt":"2021-12-21T17:43:51","guid":{"rendered":"https:\/\/veganuary.com\/?p=133091"},"modified":"2022-01-26T13:05:19","modified_gmt":"2022-01-26T13:05:19","slug":"veganuary-avisos-publicitarios-santiago","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es\/veganuary-avisos-publicitarios-santiago\/","title":{"rendered":"\u00bfQu\u00e9 es Veganuary?: El movimiento alimenticio que se tom\u00f3 las calles de Santiago de Chile"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Bajo el nombre&nbsp;de&nbsp;Veganuary, esta iniciativa&nbsp;que&nbsp;busca apoyar de forma gratuita a las personas que&nbsp;quieren&nbsp;iniciar una alimentaci\u00f3n vegana durante el mes de enero,&nbsp;arranc\u00f3 su edici\u00f3n 2022 con una serie de anuncios en las calles de Providencia y Santiago Centro.&nbsp;<\/strong>&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>21 de diciembre&nbsp;\u2013<\/strong>&nbsp;\u201cProtege al planeta con tu plato\u201d y&nbsp;\u201cPrueba el veganismo para detener el caos clim\u00e1tico&#8221;, son las frases que durante una semana&nbsp;estar\u00e1n presentes en&nbsp;algunos de los puntos m\u00e1s concurridos de la capital, como parte del anticipo de la edici\u00f3n 2022 de&nbsp;Veganuary, que arranca oficialmente el primero de enero del pr\u00f3ximo a\u00f1o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de 60 anuncios&nbsp;de grandes dimensiones&nbsp;en distintos paraderos en las comunas de Providencia y Santiago Centro,&nbsp;Veganuary, organizaci\u00f3n internacional que&nbsp;<strong>cada a\u00f1o invita miles de personas en todo el mundo&nbsp;a&nbsp;seguir una dieta vegana por 31 d\u00edas<\/strong>&nbsp;<strong>durante el mes de enero,&nbsp;lanz\u00f3 la versi\u00f3n 2022 de esta iniciativa,&nbsp;<\/strong>que busca promover los beneficios de una alimentaci\u00f3n libre de ingredientes de origen animal por el medioambiente, los animales y la salud.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2400\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-1800x2400.jpg\" alt=\"\" class=\"wp-image-133105\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-1800x2400.jpg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-1200x1600.jpg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-400x533.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-768x1024.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-1152x1536.jpg 1152w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-1536x2048.jpg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-800x1067.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-640x853.jpg 640w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-150x200.jpg 150w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/IMG_4088-scaled.jpg 1920w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><figcaption>Los avisos publicitarios incluyen un c\u00f3digo QR para facilitar la inscripci\u00f3n a este desaf\u00edo de 31 d\u00edas<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una edici\u00f3n que estar\u00e1&nbsp;marcada por&nbsp;esfuerzos para&nbsp;generar consciencia&nbsp;en la poblaci\u00f3n&nbsp;sobre&nbsp;el impacto positivo de una dieta vegana a la hora de reducir nuestra huella de carbono alimentaria y mitigar&nbsp;el cambio clim\u00e1tico, tal como&nbsp;explica el director de&nbsp;Veganuary&nbsp;para Latinoam\u00e9rica, Mauricio Serrano.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cHemos instalado esta campa\u00f1a publicitaria en todo Santiago para que muchas personas puedan saber que tienen la capacidad y posibilidad de ayudar al planeta hoy mismo, participando del movimiento mundial&nbsp;Veganuary&nbsp;y probando el veganismo en enero. Les entregaremos gratuitamente consejos, planes de comida, libro de recetas y m\u00e1s.&nbsp;Para que su viaje sea una gran experiencia.\u201d<\/strong>,&nbsp;se\u00f1ala&nbsp;el vocero de la organizaci\u00f3n, que&nbsp;el a\u00f1o pasado reuni\u00f3 580.000 personas en 192 pa\u00edses&nbsp;y territorios.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"1266\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/145942d3-9ad1-4357-aedd-1f15198e9b2d.jpeg\" alt=\"\" class=\"wp-image-133092\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/145942d3-9ad1-4357-aedd-1f15198e9b2d.jpeg 950w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/145942d3-9ad1-4357-aedd-1f15198e9b2d-400x533.jpeg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/145942d3-9ad1-4357-aedd-1f15198e9b2d-768x1023.jpeg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/145942d3-9ad1-4357-aedd-1f15198e9b2d-800x1066.jpeg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/145942d3-9ad1-4357-aedd-1f15198e9b2d-640x853.jpeg 640w, https:\/\/veganuary.com\/wp-content\/uploads\/2021\/12\/145942d3-9ad1-4357-aedd-1f15198e9b2d-150x200.jpeg 150w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption>Son 60 avisos publicitarios ubicados en distintos puntos de las comunas de Providencia y Santiago Centro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de su misi\u00f3n de apoyar a las personas que decidan probar una alimentaci\u00f3n a base de plantas,&nbsp;Veganuary&nbsp;entrega&nbsp;<strong>apoyo, recetas, consejos pr\u00e1cticos, planes de comida, e informaci\u00f3n \u00fatil<\/strong>&nbsp;para entender el impacto de la industria alimentaria animal a nivel global. Todo lo anterior de forma gratuita y durante un mes.&nbsp;Para facilitar el acceso&nbsp;de las personas, cada&nbsp;uno de los&nbsp;anuncios&nbsp;se&nbsp;que encuentran&nbsp;en las calles,&nbsp;cuenta con un c\u00f3digo QR&nbsp;que permite acceder de forma instant\u00e1nea a&nbsp;este apoyo personalizado.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nivel local, esta iniciativa es apoyada por&nbsp;varios embajadores como&nbsp;el cantante Augusto&nbsp;Schuster,&nbsp; la&nbsp;actriz y activista Eliana&nbsp;Albasetti&nbsp;y&nbsp;el comunicador&nbsp;Mat\u00edas Vega&nbsp;y se trata de un compromiso que&nbsp;cobra especial relevancia al considerar el impacto de este tipo de dieta a la hora de reducir la huella de carbono de nuestro plato. Por ejemplo, en&nbsp;<strong>un mes<\/strong>&nbsp;comiendo productos de origen animal generas 768,76 kg equivalente de CO2, pero si comes vegano generas&nbsp;242,51 kg equivalente de CO2, lo que significa&nbsp;<strong>u<\/strong><strong>na reducci\u00f3n de&nbsp;<\/strong><strong>526,25 kg equivalente de CO2.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el nombre&nbsp;de&nbsp;Veganuary, esta iniciativa&nbsp;que&nbsp;busca apoyar de forma gratuita a las personas que&nbsp;quieren&nbsp;iniciar una alimentaci\u00f3n vegana durante el mes de&hellip;<\/p>\n","protected":false},"author":134,"featured_media":133092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[660],"tags":[],"class_list":["post-133091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Veganuary?: El movimiento alimenticio que se tom\u00f3 Santiago<\/title>\n<meta name=\"description\" content=\"Esta iniciativa\u00a0que\u00a0busca apoyar de forma gratuita a las personas que\u00a0quieren\u00a0iniciar una alimentaci\u00f3n vegana durante el mes 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