{"id":162494,"date":"2022-12-14T07:30:00","date_gmt":"2022-12-14T07:30:00","guid":{"rendered":"https:\/\/veganuary.com\/?p=162494"},"modified":"2023-10-09T09:39:09","modified_gmt":"2023-10-09T08:39:09","slug":"la-primera-publicidad-vegana-llega-a-metro-de-santiago-en-chile","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es\/la-primera-publicidad-vegana-llega-a-metro-de-santiago-en-chile\/","title":{"rendered":"La primera publicidad vegana llega a Metro de Santiago\u00a0en Chile"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Veganuary lanz\u00f3 su campa\u00f1a \u201cEnero Vegano\u201d 2023 con potentes mensajes en el transporte p\u00fablico de la capital<\/strong>. <strong> Instalando as\u00ed, la primera publicidad vegana en el principal sistema de transporte de la capital.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2400\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-1800x2400.jpeg\" alt=\"\" class=\"wp-image-162565\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-1800x2400.jpeg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-1200x1600.jpeg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-400x533.jpeg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-768x1024.jpeg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-1152x1536.jpeg 1152w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-1536x2048.jpeg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-800x1067.jpeg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-640x853.jpeg 640w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-150x200.jpeg 150w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-1-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\">Veganuary<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cada vez m\u00e1s marcas y organizaciones que comercializan o promueven la comida basada en plantas est\u00e1n revolucionando los espacios que ofrece la publicidad, tanto en medios de comunicaci\u00f3n como espacios p\u00fablicos, con interesantes o divertidos mensajes para llegar cada vez a m\u00e1s personas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veganuary, la ONG que promueve el veganismo en todo el mundo y con una activa campa\u00f1a en Latinoam\u00e9rica, se suma a esta tendencia con la primera publicidad vegana en el transporte p\u00fablico de Santiago de Chile.  Lo anterior, con el objetivo de invitar a todas las personas a probar el veganismo durante su pr\u00f3xima campa\u00f1a \u201cEnero Vegano\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cEl futuro est\u00e1 en tu plato<\/strong>&#8220;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con un claro mensaje <strong>\u201cEl futuro est\u00e1 en tu plato\u201d, <\/strong>e im\u00e1genes alusivas a los dram\u00e1ticos efectos negativos generados por el cambio clim\u00e1tico,<strong> <\/strong>la organizaci\u00f3n<strong> <\/strong>busca concientizar acerca de los efectos positivos de llevar una alimentaci\u00f3n basada en plantas tanto para el planeta -y detener los efectos del cambio clim\u00e1tico- como para los animales.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2400\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-1800x2400.jpeg\" alt=\"\" class=\"wp-image-162578\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-1800x2400.jpeg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-1200x1600.jpeg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-400x533.jpeg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-768x1024.jpeg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-1152x1536.jpeg 1152w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-1536x2048.jpeg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-800x1067.jpeg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-640x853.jpeg 640w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-150x200.jpeg 150w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-2-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\">Veganuary<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con publicidad en las estaciones de metro Tobalaba, Universidad Cat\u00f3lica, Salvador y Pedro de Valdivia, as\u00ed como en 50 buses de la l\u00ednea troncal 3, Veganuary estar\u00e1 marcando su presencia en Santiago e invitando a todas y todos quienes quieran ser parte del pr\u00f3ximo \u201cEnero Vegano\u201d, campa\u00f1a que proporciona toda la informaci\u00f3n y el apoyo pr\u00e1ctico para probar el veganismo durante un mes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSabemos que la alimentaci\u00f3n en base a plantas ayuda m\u00e1s al planeta que la alimentaci\u00f3n en base a productos de origen animal. Por eso quisimos hacer esta activaci\u00f3n y llegar con este potente mensaje a las miles de personas que utilizan el transporte p\u00fablico a diario. Un peque\u00f1o cambio en la alimentaci\u00f3n puede salvar muchas vidas animales y adem\u00e1s contribuir a la detenci\u00f3n del cambio clim\u00e1tico, y eso quisimos plasmar en esta publicidad\u201d, coment\u00f3 Mauricio Serrano, director de Veganuary Latinoam\u00e9rica.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Publicidad vegana en Argentina<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde el 5 de diciembre y por todo el mes, Veganuary tambi\u00e9n estar\u00e1 con su publicidad en seis l\u00edneas de colectivos en Capital Federal de Buenos Aires, al igual que en Santiago, marcando un hito para la publicidad en el pa\u00eds vecino.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para inscribirse y ser parte de un nuevo \u201cEnero Vegano\u201d solo basta con registrarse en <a href=\"https:\/\/veganuary.com\/es\/inscribete\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veganuary.es<\/a> para recibir toda la informaci\u00f3n, asesor\u00eda, consejos nutricionales y recetas, totalmente gratis. Los participantes recibir\u00e1n una serie de correos \u2013uno diario durante todo enero- con diferentes contenidos, informaci\u00f3n y recetas para implementar este cambio de alimentaci\u00f3n, adem\u00e1s de un libro digital de inicio y un libro digital con recetas de celebridades.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez m\u00e1s marcas y organizaciones que comercializan o promueven la comida basada en plantas est\u00e1n revolucionando los espacios que&hellip;<\/p>\n","protected":false},"author":163,"featured_media":162565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[660],"tags":[],"class_list":["post-162494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La primera publicidad vegana llega a Metro de Santiago|Veganuary<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a \u201cEnero Vegano\u201d 2023 instal\u00f3 la primera publicidad vegana en el principal sistema de transporte de la capital.\u00a0\" \/>\n<meta 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