{"id":162591,"date":"2022-12-14T08:30:00","date_gmt":"2022-12-14T08:30:00","guid":{"rendered":"https:\/\/veganuary.com\/?p=162591"},"modified":"2023-10-09T09:42:06","modified_gmt":"2023-10-09T08:42:06","slug":"primera-publicidad-vegana-transporte-buenos-aires","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es\/primera-publicidad-vegana-transporte-buenos-aires\/","title":{"rendered":"La primera publicidad vegana llega a los colectivos de Buenos Aires, Argentina"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Veganuary lanz\u00f3 su campa\u00f1a \u201cEnero Vegano\u201d 2023 con potentes mensajes y publicidad vegana en el transporte p\u00fablico de Capital Federal.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-1.jpg\" alt=\"\" class=\"wp-image-162634\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-1.jpg 576w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-1-400x711.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-1-150x267.jpg 150w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-element-caption\">Veganuary<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Cada vez m\u00e1s marcas y organizaciones que comercializan o promueven la comida basada en plantas est\u00e1n revolucionando los espacios que ofrece la publicidad tanto en medios de comunicaci\u00f3n como espacios p\u00fablicos, con interesantes o divertidos mensajes para llegar cada vez a m\u00e1s personas.&nbsp;<\/p>\n\n\n\n<p>Veganuary, la ONG que promueve el veganismo en todo el mundo y con una activa campa\u00f1a en Latinoam\u00e9rica, se suma a esta tendencia con la primera publicidad vegana en el transporte p\u00fablico de Buenos Aires, con el objetivo de invitar a todas las personas a probar el veganismo durante su pr\u00f3xima campa\u00f1a \u201cEnero Vegano\u201d.&nbsp;<\/p>\n\n\n\n<p>Con un claro mensaje <strong>\u201cEl futuro est\u00e1 en tu plato\u201d, <\/strong>e im\u00e1genes alusivas a los dram\u00e1ticos efectos&nbsp;&nbsp; generados por el cambio clim\u00e1tico,<strong> <\/strong>la organizaci\u00f3n<strong> <\/strong>busca concientizar acerca de los positivos cambios que puede generar llevar una alimentaci\u00f3n basada en plantas tanto para el planeta como para los animales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Con publicidad en las l\u00edneas 5, 28, 101, 107, 127 y 168, Veganuary estar\u00e1 marcando su presencia en Buenos Aires durante todo diciembre e invitando a todas y todos quienes quieran ser parte del pr\u00f3ximo \u201cEnero Vegano\u201d, campa\u00f1a que proporciona toda la informaci\u00f3n y el apoyo pr\u00e1ctico para probar el veganismo durante un mes.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-2.jpg\" alt=\"\" class=\"wp-image-162661\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-2.jpg 576w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-2-400x711.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/12\/Publicidad-Argentina-2-150x267.jpg 150w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/div>\n\n\n<p>\u201cSabemos que la alimentaci\u00f3n en base a plantas ayuda m\u00e1s al planeta que la alimentaci\u00f3n en base a productos de origen animal. Por eso quisimos hacer esta activaci\u00f3n y llegar con este potente mensaje a las miles de personas que utilizan el transporte p\u00fablico a diario. Un peque\u00f1o cambio en la alimentaci\u00f3n puede salvar muchas vidas animales y adem\u00e1s contribuir a la detenci\u00f3n del cambio clim\u00e1tico, y eso quisimos plasmar en esta publicidad\u201d, coment\u00f3 Mauricio Serrano, director de Veganuary Latinoam\u00e9rica.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Publicidad vegana en Chile<\/strong><\/h2>\n\n\n\n<p>La organizaci\u00f3n tambi\u00e9n estar\u00e1 replicando su activaci\u00f3n en Santiago de Chile, con publicidad en cuatro&nbsp;estaciones del tren subterr\u00e1neo y en 50 buses de la l\u00ednea troncal 3 del sistema de buses.&nbsp;<\/p>\n\n\n\n<p>Para inscribirse y ser parte de un nuevo \u201cEnero Vegano\u201d solo basta con registrarse en <a href=\"https:\/\/veganuary.com\/es\/inscribete\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veganuary.es<\/a> para recibir toda la informaci\u00f3n, asesor\u00eda, consejos nutricionales y recetas, totalmente gratis. Los participantes recibir\u00e1n una serie de correos \u2013uno diario durante todo enero- con diferentes contenidos, informaci\u00f3n y recetas para implementar este cambio de alimentaci\u00f3n, adem\u00e1s de un libro digital de inicio y un libro digital con recetas de celebridades.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez m\u00e1s marcas y organizaciones que comercializan o promueven la comida basada en plantas est\u00e1n revolucionando los espacios que&hellip;<\/p>\n","protected":false},"author":163,"featured_media":162634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[660],"tags":[],"class_list":["post-162591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad vegana en el transporte de Buenos Aires | Veganuary<\/title>\n<meta name=\"description\" content=\"Veganuary lanz\u00f3 su campa\u00f1a \u201cEnero Vegano\u201d 2023 con potentes mensajes y publicidad vegana en el transporte p\u00fablico de Capital Federal.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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