{"id":233633,"date":"2024-02-02T10:30:00","date_gmt":"2024-02-02T10:30:00","guid":{"rendered":"https:\/\/veganuary.com\/?p=233633"},"modified":"2024-02-01T20:09:40","modified_gmt":"2024-02-01T20:09:40","slug":"veganuary-ayudo-a-18-millones-de-personas-a-probar-el-veganismo-en-todo-el-mundo","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es\/veganuary-ayudo-a-18-millones-de-personas-a-probar-el-veganismo-en-todo-el-mundo\/","title":{"rendered":"Veganuary ayud\u00f3 a 1,8 millones de personas a probar el veganismo en todo el mundo\u00a0"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>En su d\u00e9cimo aniversario, Veganuary logr\u00f3 cifras astron\u00f3micas, con un alcance global hist\u00f3rico.\u00a0<\/strong><\/li>\n\n\n\n<li><strong>En Chile, un 5% de la poblaci\u00f3n particip\u00f3 del Enero Vegano, seg\u00fan datos de YouGov.\u00a0<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/02\/Veganuary-cierre-de-campana.png\" alt=\"\" class=\"wp-image-233634\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2024\/02\/Veganuary-cierre-de-campana.png 1080w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/02\/Veganuary-cierre-de-campana-400x500.png 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/02\/Veganuary-cierre-de-campana-768x960.png 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/02\/Veganuary-cierre-de-campana-800x1000.png 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2024\/02\/Veganuary-cierre-de-campana-150x188.png 150w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Veganuary ayud\u00f3 a 1,8 millones de personas a probar el veganismo en todo el mundo\u00a0<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>2 de febrero, 2024.<\/strong> Veganuary, la organizaci\u00f3n mundial que anima a las personas a probar el veganismo en enero y m\u00e1s all\u00e1, sigue creciendo y amplificando su mensaje alrededor del mundo, en su d\u00e9cimo aniversario. Para su \u00faltima campa\u00f1a, ampli\u00f3 su presencia global con la apertura de una nueva oficina en Espa\u00f1a, adem\u00e1s de marcar otros hitos como la bandera de Veganuary que fue enviada a la Estaci\u00f3n Espacial Internacional, donde orbit\u00f3 la Tierra 4.400 veces, una primicia hist\u00f3rica para una campa\u00f1a vegana.&nbsp;<\/p>\n\n\n\n<p>En su campa\u00f1a 2024, la organizaci\u00f3n apoy\u00f3 directamente a m\u00e1s de 1,8 millones de personas para que probaran el veganismo durante un mes con sus recursos gratuitos. Para permitir que las personas participen en la campa\u00f1a de maneras que se adapten a su estilo de vida en un mundo en constante cambio, Veganuary ahora ofrece apoyo y orientaci\u00f3n en m\u00faltiples formatos, incluidos los 31 correos electr\u00f3nicos diarios, que las personas reciben al registrarse totalmente gratis en el sitio web; canales de redes sociales en ingl\u00e9s, alem\u00e1n, espa\u00f1ol y portugu\u00e9s; y otros formatos en ingl\u00e9s como el podcast semanal o la serie de videos en Youtube, entre otras cosas. En este contexto, a nivel mundial, m\u00e1s de 1,8 millones de personas eligieron recibir activamente los recursos y el soporte de Veganuary a trav\u00e9s de uno o m\u00e1s de estos canales*.\u00a0<\/p>\n\n\n\n<p>Aun as\u00ed, es probable que esta enorme cifra sea s\u00f3lo una fracci\u00f3n de las personas que realmente participan del Enero Vegano. La organizaci\u00f3n encarg\u00f3 varias encuestas a YouGov en los principales pa\u00edses de su campa\u00f1a** para determinar el porcentaje de personas que participaron en Veganuary durante enero de 2024. En Latinoam\u00e9rica, y especialmente en Chile, la encuesta de YouGov revel\u00f3 que el 5% de los encuestados y encuestadas que viven en Chile afirmaron haber participado en Veganuary durante el mes. Veganuary ha calculado que son aproximadamente 767.000 personas, bas\u00e1ndose en las estimaciones de poblaci\u00f3n actuales.\u00a0<\/p>\n\n\n\n<p>\u201cEstamos felices de cerrar un nuevo Enero Vegano con m\u00e1s impacto que nunca, confirmando que Veganuary se sigue instalando como una parte importante de la cultura latinoamericana y de Chile, donde m\u00e1s del 30% de los encuestados declararon haber o\u00eddo hablar de Veganuary, incluso si nunca han participado, seg\u00fan datos de YouGov. Es incre\u00edblemente inspirador ver que la participaci\u00f3n y la influencia de Veganuary sigue creciendo en todo el mundo y sobre todo en pa\u00edses como Chile y la regi\u00f3n\u201d, dijo Mauricio Serrano, director de Veganuary Latinoam\u00e9rica.&nbsp;<\/p>\n\n\n\n<p>La presencia de la campa\u00f1a en las redes sociales tambi\u00e9n ha seguido creciendo en todo el mundo: #Veganuary ha sido visto en TikTok m\u00e1s de 1.100 millones de veces.&nbsp;En Chile, los deportistas y medallistas de los recientes Juegos Panamericanos, Emile Ritter y Pablo N\u00fa\u00f1ez, se convirtieron en los m\u00e1s reciente embajadores oficiales de Veganuary, uni\u00e9ndose a otros partidarios de alto perfil, como Billie Eilish, Paul McCartney, Chris Packham, Lucy Watson, Evanna Lynch y muchos m\u00e1s.&nbsp;&nbsp;<\/p>\n\n\n\n<p>El Enero Vegano 2024 tambi\u00e9n fue testigo de c\u00f3mo grandes marcas se unieron a la campa\u00f1a por primera vez, entre ellas Hard Rock Caf\u00e9, que lanz\u00f3 un men\u00fa vegano en todos sus establecimientos del mundo y productos con la marca Veganuary, en sus locales emblem\u00e1ticos; y en Chile, otros como Starbucks, Uber Eats, PedidosYa y Melt Pizzas fueron parte de la campa\u00f1a con ofertas y promociones.\u00a0<\/p>\n\n\n\n<p>Si todav\u00eda no lo haces, puedes <a href=\"https:\/\/veganuary.com\/es\/inscribete\/\" target=\"_blank\" rel=\"noreferrer noopener\">probar el veganismo<\/a> con Veganuary en cualquier momento del a\u00f1o.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>*Esta cifra incluye a todas las personas que eligieron activamente recibir recursos de Veganuary durante la campa\u00f1a 2024, incluidos los que se suscribieron a los correos electr\u00f3nicos diarios de coaching o vieron nuestros v\u00eddeos diarios a trav\u00e9s de la serie de 31 d\u00edas de Veganuary en YouTube, as\u00ed como las escuchas de los podcasts de Veganuary; las personas que siguen la orientaci\u00f3n de Veganuary en las redes sociales y las personas que compraron el Libro de Cocina Oficial de Veganuary o nuestro Kit Vegano para recetas e informaci\u00f3n nutricional.<\/em>&nbsp;<\/p>\n\n\n\n<p><em>**Los datos de la encuesta de YouGov Plc para Chile son los siguientes: La muestra total fue de 1000 adultos. El trabajo de campo se llev\u00f3 a cabo entre el 23 y el 26 de enero de 2024. La encuesta se realiz\u00f3 en l\u00ednea. Las cifras se han ponderado y son representativas de todos los adultos de Chile (mayores de 18 a\u00f1os).&nbsp;<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 de febrero, 2024. Veganuary, la organizaci\u00f3n mundial que anima a las personas a probar el veganismo en enero y&hellip;<\/p>\n","protected":false},"author":163,"featured_media":233634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[660],"tags":[],"class_list":["post-233633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary ayud\u00f3 a 1,8 millones de personas a probar el veganismo<\/title>\n<meta name=\"description\" content=\"En su d\u00e9cimo aniversario, Veganuary logr\u00f3 cifras astron\u00f3micas, con un alcance global hist\u00f3rico en 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