{"id":328553,"date":"2026-10-05T19:43:53","date_gmt":"2026-10-05T18:43:53","guid":{"rendered":"https:\/\/veganuary.com\/?p=328553"},"modified":"2026-10-05T19:43:56","modified_gmt":"2026-10-05T18:43:56","slug":"veganuary-en-food-service-2026-cuatro-marcas-chilenas-revelan-como-el-veganismo-les-abrio-mercado","status":"publish","type":"post","link":"https:\/\/veganuary.com\/es\/veganuary-en-food-service-2026-cuatro-marcas-chilenas-revelan-como-el-veganismo-les-abrio-mercado\/","title":{"rendered":"Veganuary en Food &amp; Service 2026: cuatro marcas chilenas revelan c\u00f3mo el veganismo les abri\u00f3 mercado\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>La ONG present\u00f3 en la feria el estado del mercado vegano en Chile y Latinoam\u00e9rica, y reuni\u00f3 a VeganMobile, Yasai, Vive Vegano y Vegusta para conversar sobre sus or\u00edgenes, desaf\u00edos y aprendizajes, con miras a la campa\u00f1a Enero Vegano 2027.<\/em>\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1.jpg\" alt=\"\" class=\"wp-image-328618\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1.jpg 2400w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-1200x800.jpg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-1800x1200.jpg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-400x267.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-768x512.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-1536x1024.jpg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-2048x1365.jpg 2048w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-800x533.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary_conversatorio_plant_based_v2-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>5 de octubre, 2026.<\/strong> La ONG Veganuary estuvo presente en Espacio Food &amp; Service, uno de los encuentros m\u00e1s importantes de la industria alimentaria en Chile, con una presentaci\u00f3n sobre el mercado basado en plantas y un conversatorio junto a cuatro marcas veganas. La actividad fue parte de la jornada &#8220;Alimentaci\u00f3n Plant Based y Saludable&#8221;, organizada por Gastronom\u00eda Local Chile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la instancia, Mauricio Serrano, director de Veganuary Latinoam\u00e9rica, entreg\u00f3 detalles de la campa\u00f1a Enero Vegano y el estado actual del mercado plant based en la regi\u00f3n. En enero de 2026, 30 millones de personas probaron el veganismo junto a Veganuary, y en Latinoam\u00e9rica, m\u00e1s de 100 empresas participaron en la \u00faltima edici\u00f3n con descuentos, promociones, nuevos productos o men\u00fas veganos especiales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Quisimos mostrar el estado actual del mercado plant based en Chile y Latinoam\u00e9rica, y las oportunidades reales que existen para las marcas al sumarse a esta oferta, especialmente a trav\u00e9s de campa\u00f1as como el Enero Vegano de Veganuary. Adem\u00e1s, escuchar de primera mano la experiencia de marcas es la mejor forma de inspirar a otras a dar este paso&#8221;, se\u00f1al\u00f3 Mauricio Serrano, director de Veganuary Latinoam\u00e9rica.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1422\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-scaled.jpeg\" alt=\"\" class=\"wp-image-328642\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-scaled.jpeg 2560w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-1200x666.jpeg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-1800x999.jpeg 1800w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-400x222.jpeg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-768x426.jpeg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-1536x853.jpeg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-2048x1137.jpeg 2048w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-800x444.jpeg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-2-1-150x83.jpeg 150w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En el encuentro tambi\u00e9n se realiz\u00f3 el conversatorio sobre el mercado basado en plantas en Chile, moderado por Francisca Valdebenito, directora de Comunicaciones de Veganuary Latinoam\u00e9rica, donde cuatro marcas -VeganMobile, Yasai, Vegusta y Vive Vegano- pudieron dialogar sobre sus or\u00edgenes, desaf\u00edos y \u00e9xitos. Las marcas compartieron qu\u00e9 las motiv\u00f3 a emprender en el mundo plant based y c\u00f3mo campa\u00f1as como Veganuary han impulsado su impacto. Tambi\u00e9n abordaron desaf\u00edos concretos del mercado chileno: el desarrollo de productos que compitan en sabor y textura con las versiones tradicionales, la evoluci\u00f3n del consumidor, las categor\u00edas veganas que m\u00e1s crecen en el retail y la ampliaci\u00f3n de cat\u00e1logos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos\u00e9 Ignacio Toledo, CEO de VeganMobile, pizzer\u00eda 100% vegana que obtuvo el segundo lugar en theONE Pizza 2026 compitiendo con pizzer\u00edas tradicionales invit\u00f3 a m\u00e1s empresas a sumarse a la iniciativa de la ONG. \u201cLes dir\u00eda que Veganuary es una gran oportunidad para innovar, lanzar un producto basado en plantas, conocer la respuesta de los clientes y llegar a nuevos p\u00fablicos. Es una vitrina que conecta con personas veganas y no veganas, ayuda a dar visibilidad a la marca y facilita el contacto con proveedores. Adem\u00e1s, participar es gratuito\u201d, y agreg\u00f3 que \u201chay algo clave hoy en d\u00eda y cuando una persona vegana sale a comer, muchas veces lo hace con amigos o familia. Tener una alternativa rica y bien pensada puede ser la raz\u00f3n por la que todo ese grupo elija tu local. Ampliar tu oferta tambi\u00e9n es abrirle la puerta a m\u00e1s personas\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vegusta, la marca chilena de sustitutos vegetales de la carne tambi\u00e9n estuvo presente en el encuentro. Ian Cruz, gerente general de la compa\u00f1\u00eda coment\u00f3 que la campa\u00f1a de Veganuary \u201cpara las marcas es una instancia de generar experiencias de consumo, que es un valor muy apreciado hoy en d\u00eda. Muestra el compromiso de las compa\u00f1\u00edas con la sustentabilidad y con las tendencias de consumo. A su vez los esfuerzos de marketing son menores, ya que es apoyado por el lanzamiento mundial de la misma campa\u00f1a. Es un <em>win win<\/em>, para el consumidor, las marcas y el medio ambiente y los animales\u201d, dijo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vive Vegano, representado por su fundadora y CEO, Paulina Campos, comparti\u00f3 su experiencia desde el retail, como distribuidor de productos 100% vegetales con tienda f\u00edsica en La Florida y despacho a todo Chile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carlos Z\u00fa\u00f1iga<strong>,<\/strong> fundador de Yasai Sushi, restaurante de cocina vegana nikkei que recrea sabores y texturas del mar con ingredientes vegetales, fue parte del encuentro y puso especial \u00e9nfasis en que el futuro es vegano. Tambi\u00e9n destac\u00f3 el trabajo de la ONG, mencionando que, \u201cel alcance que genera Veganuary es transversal, es una comunidad muy grande que est\u00e1 desde Reino Unido hasta Latinoam\u00e9rica, por lo que creo que el poder acercarse y dar un paso a la innovaci\u00f3n con platos plant based en sus restaurantes tambi\u00e9n lo hace entretenido, inclusivo y no me cabe ninguna duda que lo pueden hacer de manera deliciosa\u201d, coment\u00f3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yasai, adem\u00e1s, adelant\u00f3 c\u00f3mo se prepara para Enero Vegano 2027 con el desarrollo de una aplicaci\u00f3n que promete ser una herramienta \u00fatil para quienes se inician en el veganismo y que ser\u00e1 lanzada durante la siguiente campa\u00f1a de la ONG.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La convocatoria para Veganuary 2027 ya est\u00e1 abierta. Marcas, supermercados, restaurantes, servicios de catering e instituciones pueden sumarse con nuevos productos o platos veganos, reformulaciones, promociones, degustaciones o visibilidad en punto de venta. La ONG entrega apoyo gratuito para dise\u00f1ar estas acciones y construir estrategias de largo plazo. Tambi\u00e9n est\u00e1 disponible el Desaf\u00edo en el Lugar de Trabajo, para que equipos de cualquier industria prueben juntos la alimentaci\u00f3n vegana durante 31 d\u00edas. M\u00e1s informaci\u00f3n en <a href=\"https:\/\/veganuary.com\/es\/involucrate\/colaboraciones-corporativas\/\" target=\"_blank\" rel=\"noopener\">Veganuary.es<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ONG present\u00f3 en la feria el estado del mercado vegano en Chile y Latinoam\u00e9rica, y reuni\u00f3 a VeganMobile, Yasai,&hellip;<\/p>\n","protected":false},"author":163,"featured_media":328618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[660],"tags":[],"class_list":["post-328553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary en Food &amp; 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