Frozen food chain Iceland has announced it is launching a ‘suitable for vegans’ label for its own-brand plant based products.
The news follows a campaign by charity Animal Aid, which called for all major supermarkets to clearly label products which are suitable for vegans. Other supermarkets that have already signed up to the initiative include Aldi, Asda, Co-op, Morrisons, Sainsbury’s and Tesco.
Animal Aid’s #MarkItVegan campaign launched in 2016, and asked supermarkets to label products either with the wording ‘suitable for vegans’, a logo or other marking.
Animal Aid says that Iceland has just begun the labelling process, which is long and complex, so it could be some time before we see the new label on all vegan products in store.
The charity’s Outreach Campaign Manager, Tod Bradbury, commented:
“We are absolutely delighted that Iceland has made the decision to label their own-brand vegan products.
“This will make a huge difference not only to vegans, but to vegetarians, reducetarians, those wanting to try vegan food, and indeed those who purchase vegan food for family members.”
Iceland also announced recently that it’s launching a range of 13 new vegan products, to add to the success of its No Bull Burger. The new offerings include plant-based alternatives to chicken, meatballs, sausages, mince and chorizo – as well as vegan ready meals!
These new vegan items will be available from 3 September in UK stores, and range in price from £2-£3.50.
The latest news from Iceland joins a string of plant-based launches from major UK supermarkets, proving it’s easier than ever to go vegan.
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