Campaign Manager, India

We are looking for a talented Campaign Manager in India to join our growing international team, lead our efforts in India and support us in our mission to create a better world for humans and animals alike.

Terms of Employment: Full time, Freelance

Contract Length: July 2021 – March 2022, Possibility to extend to a permanent position afterwards

Salary: Dependent on experience, to be paid in USD or GBP

Work base: Home-based within India

Right to work requirements: We are only able to consider applicants who are eligible to work in India

About Veganuary

Be part of a small, but dynamic organisation that makes headlines in January and throughout the year!

Veganuary is a non-profit organisation that encourages people worldwide to try a vegan lifestyle for January and beyond. Veganuary’s popular culture appeal, alongside their positive and accessible approach to veganism, is making a measurable difference for animals, sparing millions of lives since our launch in 2014. We proactively support people and businesses alike to achieve this.

After hitting a milestone at the end of 2020 of over one million participants who have pledged to try a vegan diet since our launch, it is indeed an exciting time to join our international team of talented, valued and committed staff who enjoy their ability to collaboratively contribute to this amazing cause.

Role Description

We are looking for a Campaign Manager to lead on the implementation of the Veganuary campaign in India. You will build the Veganuary brand in India, grow relationships with companies, media, influencers and other stakeholders. You’ll create content adapted to your local region and lead the implementation of Veganuary’s PR and marketing strategy in India supporting the January pledge campaign with creative content and ideas. You will also lead on engaging with local and national media and work with a corporate engagement specialist to establish relationships with companies that are interested in collaborating on the Veganuary campaign, by launching new plant-based products or menus to the market or taking the one-month challenge as a workplace.

Core Responsibilities:

  • Successfully deliver on all aspects of the communication and marketing strategy
  • Enforcing the brand and style guidelines for our India-specific content to ensure clarity, protection, and enhancement of the Veganuary brand
  • Build relationships with key influencers and celebrities
  • Liaise with media and do media interviews if required
  • Adapt content (our 31-day e-mail series, our digital cookbook and meal plans, blog articles and other written communication) to an Indian context
  • Create high-quality news releases, story pitches and proactive media alerts
  • Recruit and manage a team of volunteers to help fulfil the marketing objectives
  • Build relationships with brands, restaurants and retailers in cooperation with our Corporate Engagement Specialist
  • Protect and enhance our reputation at all times, in particular during the peak campaign period
  • Undertake appropriate domestic or international travel to accomplish the responsibilities of the role (reasonable, pre-agreed expenses will be reimbursed)
  • Undertake any further duties that may reasonably be required of the role

Person Specification:

  • A minimum of 3 years’ relevant experience in a similar role
  • Demonstrable experience in implementing communications and marketing strategies
  • Demonstrable track record in PR and press outreach
  • Experienced in producing high quality written communications
  • Media, industry and influencer contacts
  • Previous experience working within the animal protection / veganism movement or plant-based food sector
  • A thorough understanding of all aspects of veganism
  • Strong communication, interpersonal and relationship development skills, with the ability to relate effectively to and influence people at all levels, and represent the organisation externally including with other non-profit organisations, businesses and influencers
  • Effective at line managing, motivating and developing team members and inspiring them to produce amazing work
  • A demonstrable ability to work proactively and collaboratively
  • You share and will support Veganuary’s vision and values (see below)

Our Vision:

Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction. 

Our Values:

Impact: we are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end. 

Empowerment: we will optimise our outreach to support and encourage people on their vegan journey in a non-judgemental, positive, constructive and easily accessible way. 

Collaboration: by partnering with other mission-driven organisations and working closely with corporates, we will make a bigger difference. 

Diversity and inclusion: we know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission. 

Respect and integrity: in all internal and external relationships, we will strive for genuine, honest, and transparent communication.

Resilience: we will continue to create a professional and sustainable (human, social, economic and environmental) organisation. 

Veganuary is an equal opportunities employer and is committed to creating an inclusive work culture that reflects and celebrates our diverse world. We therefore welcome applications from all suitably qualified persons, regardless of their ethnicity, sex, disability, religion, sexual orientation, gender identity or expression, marriage and civil partnership status, or age. We recognise our duty as an employer to foster an environment that embraces diversity and are constantly reviewing our practices to become even more inclusive as an organisation. We also recognise that certain groups in our industry are under-represented – we welcome applications from all who meet the role’s requirements and are making efforts to attract a diverse pool of candidates to combat the lack of representation.

Application Process:

Please use this link to submit your application including your CV and a cover letter of no more than 1000 words by 6 June 2021 that answers the following questions:

  • Why do you want to work for Veganuary?
  • What will you bring to our organisation?
  • When can you start?
  • What is your salary expectation?

After you have completed some basic information about yourself on the Breathe platform, you will be prompted to upload your application documents (CV and Cover letter). Please ensure that you click ‘upload’ for each document that you attach to save this onto your application. You will need to upload one document at a time. Once you have uploaded all the required documents, click ‘finish application’. If you do not click ‘upload’ once attaching a document, we will unfortunately be unable to see it in your application.

Once you have applied, you will receive an email that allows you to ‘review your application’ for the next 24 hours. Please do review your application to check that you have correctly uploaded your application documents. If you are experiencing any issues whist applying to this role, please contact [email protected]

As an inclusive employer, reasonable adjustments can be made to allow any who require additional support to apply for this role. Please get in touch with us if you require such support.

Thank you for your interest in Veganuary!