Freelance Social Media Officer

We are looking for a talented Freelance Social Media Officer to join our growing international team and support us in our mission to create a better world for humans and animals alike.

Salary:            £16 per hour

Contract:       15.5 hours per week, Freelance

Reports to:    Communications & Social Media Manager   

Work base:    Home-based within the UK

About Veganuary

Be part of a small, but dynamic organisation that makes headlines in January and throughout the year!

Veganuary is an international non-profit organisation that encourages people worldwide to try vegan in January and beyond. Veganuary’s popular cultural appeal, along with our positive and non-judgemental approach to veganism, is making a measurable difference for animals and the planet as well as improving people’s health. We proactively support people and businesses alike to explore the diverse world of plant-based foods and the benefits they bring.

Millions of people – from nearly every country in the world – have taken part in Veganuary since our launch in 2014, and thousands of new vegan products and dishes have been added to shop shelves and restaurant menus worldwide. With plans to launch campaigns in several additional countries in the next 4 years, this is indeed a very exciting time to join our international team of talented, valued and committed people who enjoy their ability to collaboratively contribute to this amazing cause. 

Role Description

We are looking for a Freelance Social Media Officer to ensure our community is engaged with and interacted with through our multiple social media channels. The role is focused on the creation of engaging content for our social media channels, mostly TikTok and Instagram.

During your first six months, you will be involved in the major Veganuary campaign, inspiring and supporting people to try a vegan diet – better for animals, better for the planet, and better for our health.

We are looking for someone who would be able to work the following hours:

Monday: 9am – 5:30 pm UK time

Tuesday: 9am – 1pm UK

Friday: 9am – 1pm UK time

There may be a requirement to work additional hours during peak seasons as required.

Core Responsibilities

  • Regularly create, curate, schedule/post, and monitor platform-specific video, image, and text content and news under the guidance of the Communications and Social Media Manager, UK & US
  • Generate new ideas for exciting and engaging social media content 
  • Maintain online reputation of Veganuary by responding strategically to feedback and questions, from both comment sections and inbox on social media platforms 
  • Monitor web alerts, news, and wider social conversations for relevant news to be posted in a timely manner
  • Participate in weekly international team calls as needed 
  • Support with other reasonable duties as required 

Person Specification

The ideal candidate will have the following experience, but don’t let this list put you off from applying! We’d love to hear from you if you think you meet some or most of these specifications: 

  • Strong project management experience 
  • Experience in creating high-quality and engaging content for social media
  • Ability to communicate clearly and effectively with a wide variety of stakeholders 
  • Considerable knowledge of all key social media platforms 
  • Painstaking attention to detail 
  • Strong design aesthetic (experience with Canva is a plus)
  • Excellent copywriting skills 
  • Excel in a high-pressure environment and able to action things quickly 
  • A love for home-working within a remote, collaborative team 
  • Commitment to Veganuary’s vision and values (see below) 

Our Vision

Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction. 

Our Values

Impact: we are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end. 

Empowerment: we will optimise our outreach to support and encourage people on their vegan journey in a non-judgemental, positive, constructive and easily accessible way. 

Collaboration: by partnering with other mission-driven organisations and working closely with corporates, we will make a bigger difference. 

Diversity and inclusion: we know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission. 

Respect and integrity: in all internal and external relationships, we will strive for genuine, honest, and transparent communication.

Resilience: we will continue to create a professional and sustainable (human, social, economic and environmental) organisation. 

Application Process

If you’d like to be part of our amazing team and organisation, please tell us why in the form of a cover letter of no more than 1000 words that answers the following:

  • Why do you want to work for Veganuary?
  • Why this role particularly?
  • What will you bring to our charity?

Please submit these via our HR System, BambooHR. The cover letter will tell us more about you than your CV, but we will need to see that as well so please do make sure you include it.

This job advert will close on 23:59 BST on Sunday 14th July 2024. We will review all applications after the advert has close and will respond to all applicants.

Diversity, Equity and Inclusion are high on the agenda for Veganuary. We  recognise that certain groups in our industry are under-represented and are working hard to combat the lack of representation.

Therefore, reasonable adjustments can be made to allow any who require additional assistance to apply for this role. Please email our friendly HR team at [email protected] if you require such assistance.

We welcome applications from all suitably qualified persons, regardless of their ethnicity, sex, disability, religion, sexual orientation, gender identity or expression, marriage and civil partnership status, or age.

Recruitment Process

Our recruitment process normally takes around 3 weeks and usually consists of 3 stages as follows:

1. A job specific pre-interview task – sent on 16th July 2024 

We’re lucky enough to receive many amazing applications for our roles and it’s sometimes difficult to select a small number of people to interview. By having a pre-interview task, it allows us to learn more about our shortlisted candidates than a CV and cover letter can tell us.

2. A first interview with the Hiring Manager and one other team member – to take place on the afternoon of 24th July 2024

This is always competency based and job aligned so there isn’t anything for you to prepare. 

3. A follow up second interview with the Hiring Manager and one other team member – to take place on the afternoon of 31st July 2024

This final stage allows our team members to ask any follow up questions or explore areas that they have reflected on since the first interview. There isn’t anything to prepare. 

If you have any questions on this role, please do email [email protected]. We look forward to receiving your application.

Thank you for your interest in Veganuary!

Veganuary is an equal opportunities employer and is committed to creating an inclusive work culture that reflects and celebrates our diverse world. We therefore welcome applications from all suitably qualified persons, regardless of their ethnicity, sex, disability, religion, sexual orientation, gender identity or expression, marriage and civil partnership status, or age. We recognise our duty as an employer to foster an environment that embraces diversity and are constantly reviewing our practices to become even more inclusive as an organisation. We also recognise that certain groups in our industry are under-represented – we welcome applications from all who meet the role’s requirements and are making efforts to attract a diverse pool of candidates to combat the lack of representation.

A copy of our recruitment privacy notice can be found here: Veganuary Recruitment Privacy Notice.pdf