International Head of Marketing

We are looking for an experienced International Head Marketing to join our growing international team and support us in our mission to create a better world for humans and animals alike.

Job description

Salary:            £50,000 – £55,000 per annum depending on experience

Contract:        Full time, permanent, 37.5 hours per week

Reports to:    CEO

Work base:    home-based within the UK or Ireland, with occasional travel for events

About Veganuary

Be part of a small, but dynamic organisation that makes headlines in January and throughout the year!

Veganuary is an international non-profit organisation that encourages people worldwide to try a vegan lifestyle for January and beyond. Veganuary’s popular culture appeal, along with our positive and non-judgemental approach to veganism, is making a measurable difference for animals and the planet. We proactively support people and businesses alike to transition towards a plant-based world.   

More than 2.5 million people have pledged to try a vegan diet since our launch in 2014, and this number is likely just the tip of the iceberg, as several studies have suggested that total participation in Veganuary is significantly larger than the number of individuals who register through our platforms alone. With plans to launch campaigns in 10 additional countries in the next 5 years, this is indeed a very exciting time to join our international team of talented, valued, and committed staff who enjoy their ability to collaboratively contribute to this amazing cause. 

Role DescriptioN

As the International Head of Marketing, you will have a proven track record in driving multi-channel marketing programmes and developing creative marketing strategies and initiatives with a strong focus on digital and social media.

Acting as the strategic lead for all aspects of our marketing and social media, you will apply strong, inspirational leadership skills to manage and motivate a marketing team to deliver marketing activities, campaigns and collaborations, and build supporter engagement to increase brand awareness and drive campaign sign-ups.

This pivotal role for the organisation will continue to build the Veganuary brand in the UK as well as guide and oversee marketing and social media activities across our growing international chapters.

Home-based, you will be reporting directly to our CEO and form part of the Senior Management Team. You will work closely with our International Head of Communications & Policy; Fundraising Manager; Head of Internationalisation and our Country Directors. You will also line manage a UK-based team including Senior Creative & Communications Manager, Digital Manager, Content Strategist and Marketing Manager.

Core Responsibilities:

  • Lead the overall international marketing strategy and guide the day-to-day operations of the UK marketing team including overseeing management of the UK/US social media channels
  • Generate ideas and creative concepts for projects across all forms of media including our campaign launch graphics, flagship videos, year-round social media content and influencer and celebrity collaborations
  • Stay informed of the latest developments in the field, exploring best practice across the digital landscape while keeping an eye on competitor marketing activity and suggesting ideas for future campaigns  
  • Ensure brand and style guidelines are adhered to across all external resources including our social media channels and websites across all international chapters and partner organisations
  • Line-manage a small team which includes marketing, social media, design, videography and campaign analytics as well as freelance contractors
  • Protect and enhance our reputation at all times, in particular during the peak campaign period
  • Oversee website content and ensure it is kept up-to-date as well as optimised for search engines and user experience
  • Lead production of external resources including the celebrity e-cookbook, Veganuary starter kit, meal plans, YouTube pledge series and podcast across all international chapters and partner organisations
  • Oversee and proofread content of pledge emails and weekly supporter emails
  • Work closely with the Fundraising Manager and CEO to integrate fundraising content into the overall marketing strategy
  • Manage relationships with creative agencies, production companies and advertising agencies, ensuring all work is completed on time and within budget
  • Conducting strategic marketing analysis that will help guide marketing messages and future strategy
  • Ensure that all current marketing and data protection regulations are adhered to and all marketing staff are well-acquainted with them
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Use the monthly marketing reports to inform the development of on-going strategy

Person Specification:

  • Demonstrable experience of working at senior management level in marketing, digital campaigning and/or social media
  • Experience of leading a broad marketing team and directly line managing staff including recruiting, training, developing, supervising and appraising marketing team members
  • Experience in developing and implementing a successful organisation-wide marketing strategy that includes, but is not limited to, paid and organic social media, email, digital advertising, website, creative projects and influencer engagement
  • Passion for the creative world and full of ideas to inspire the team around you 
  • Proven ability to think strategically with excellent project management skills including developing and managing budgets
  • Demonstrable experience in being able to think outside of the box and come up with innovative ideas and concepts
  • Expert knowledge of all key social media platforms (including TikTok) and substantial experience in designing and implementing a social media strategy to increase followers and engagement
  • Up-to-date knowledge of SEO/SEM
  • In-depth understanding of analytical and database tools including Google Analytics
  • Excellent written communication and copywriting skills 
  • Strong design aesthetic and heightened attention to detail  
  • A collaborative mindset and ability to work with varying and changing needs 
  • A love for home-working within a remote, collaborative team 
  • Ability to excel in a high-pressure environment and able to action things quickly 
  • Ability to manage numerous projects simultaneously and meet deadlines 
  • Share Veganuary’s vision, mission and values and have a thorough understanding of the plant- based movement and environment Veganuary operates within

Our Vision:

Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.

Our Values:

Impact: we are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end.

Empowerment: we will optimise our outreach to support and encourage people on their vegan journey in a non-judgemental, positive, constructive and easily accessible way.

Collaboration: by partnering with other mission-driven organisations and working closely with corporates, we will make a bigger difference.

Diversity and inclusion: we know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission.

Respect and integrity: in all internal and external relationships, we will strive for genuine, honest, and transparent communication.

Resilience: we will continue to create a professional and sustainable (human, social, economic and environmental) organisation.

Application process:  

Applications for this role are only being accepted via the Charity Job platform. You will be required to submit your CV and a cover letter of no more than 750 words that answers the following questions:  

  • Why do you want to work for Veganuary?  
  • What will you bring to our charity? 
  • When can you start?  

This job advert will close on 30th March 2023 at 23:59. We will review all applications after the advert has closed.

As an inclusive employer, reasonable adjustments can be made to allow any who require additional support to apply for this role. Please get in touch with us if you require such support.

Veganuary is an equal opportunities employer and is committed to creating an inclusive work culture that reflects and celebrates our diverse world. We therefore welcome applications from all suitably qualified persons, regardless of their ethnicity, sex, disability, religion, sexual orientation, gender identity or expression, marriage and civil partnership status, or age. We recognise our duty as an employer to foster an environment that embraces diversity and are constantly reviewing our practices to become even more inclusive as an organisation. We also recognise that certain groups in our industry are under-represented – we welcome applications from all who meet the role’s requirements and are making efforts to attract a diverse pool of candidates to combat the lack of representation.