Pioneering plant-based chef Derek Sarno is Director of Plant Based Innovation at Tesco, where he is leading the company’s efforts to bring delicious, unpretentious vegan foods to market. He is also Co-Founder of Wicked Healthy – a community of chefs and food enthusiasts that celebrates the artistry and awesomeness of plant-based cooking.
Derek himself has been vegan a little over a year, and he paid special tribute to those that have been vegan longer.
For the old-school vegans that have been vegan for 30 years, I commend them because they did it out of principle, not because the food was good. Now I want to do my part and help make it delicious, inviting and stupid-easy to go vegan.
Derek has also created 31 recipe video’s for our 2018 campaign. Each day throughout the month of January we have posted a new recipe on our social media created by the man himself. You can find the full list of recipes here.