Kieron is Veganuary’s Campaigns Analyst. Like many other vegans, he made the switch from vegetarianism to a plant-based diet after watching Earthlings. He was surprised by not just how easy the change was, but by how much healthier and tastier his diet became.
I originally went vegetarian without putting much thought into it – my reasoning didn’t go much beyond “why kill animals when you don’t have to?” I didn’t know or consider how horrific the dairy industry was and it’s only as I’ve gotten older that I’ve begun to truly understand how infinitely amazing animals are. Having kids and seeing how charmed they are by the curiosity of chickens, the playfulness of pigs, and the tenderness of cows, taught me to see the world afresh and with more compassion than I had done previously. My aim in life now is to help people see animals with the same awe, wonder and respect my daughter does. If I can inspire people in the way she has inspired me, I’ll be humbled and delighted.
Since becoming vegan I’ve been overwhelmed by how many incredible people are involved in animal rights; I’ve found more and more people to look up to both inside and outside the movement.
James Cromwell, the Oscar nominated star of Babe and real-life hero, astounds me daily with his commitment to animal rights activism. JME, Akala and Simon Amstell have all, in different ways, made veganism more accessible by opening the movement to new audiences. Athletes such as Zack Sabre Jr and Fabian Delph have broken stereotypes about vegans and shattered toxic masculine ideals around consuming meat, whilst Colin Kaepernick has shown the importance of sticking to your principles no matter what.
The list of people goes on and I’m equally surprised and thrilled at some of the unexpected names who continually come out in support of animals. The academic Yuval Noah Harari, with his incredible best-selling book Sapiens, may have written the most articulate pro-vegan literature ever produced. Ariana Grande and Miley Cyrus have used their significant platforms to inspire the world to try go vegan whilst the retired goalkeeper Neville Southall uses his profile to continually advocate for compassion towards the disenfranchised – disadvantaged kids, homeless people and, on an almost daily basis, animals.
In short, I’m incredibly privileged to have a job at Veganuary where I can hopefully play a small part in the worldwide vegan movement. My role here, as Campaigns Analyst, involves studying the data about who is visiting the website and taking the pledge, where they’re visiting from, and what we can do to make more people sign up to try vegan. It’s an exciting and incredible time to campaign towards a more humane world. I’m doing this for the animals, for my daughter, and for an environmentally just world in the future. If you’re reading this, I hope you’ll consider joining me too.
If you haven’t already taken our pledge, please do. If you have, please forward it to someone else who might be interested – you never know who you might inspire! In turn, you never know who they might inspire either.