Leona shot to fame when she won ITV talent contest The X-Factor in 2006. She went on to achieve worldwide fame and success with platinum albums and number 1 singles such as ‘Bleeding Love’ but Leona has said that she would sacrifice it all tomorrow for a global ban on animal testing.
The compassionate singer has been a vegetarian since the age of 12 and, more recently, has transitioned to a vegan lifestyle after learning of the health risks associated with dairy and eggs.
She is very outspoken when it comes to her activism. Leona turned down an £800,000 deal to open the 2008 Harrods sale after discovering that they were the only London department store still selling fur products. In addition to this, she developed her own line of cruelty-free cosmetics with The Body Shop and is an ambassador for Hopefield Animal Sanctuary in Essex.
“They say you can judge a society on how it treats its animals. I think that’s very true – it all filters down.”
Leona has previously been named Europe’s Sexiest Vegetarian (2009) and PETA Person of the Year (2008) for her active involvement and dedication to speaking out for animals.