I met British and Turkish vegans in Bodrum, Turkey in 2009. Always trending towards vegetarian diet, but I wasn't aware of how much processed food contains animal based ingredients.
I, along with my twin sister and niece went transitionally vegan from 2010 on and try to inspire friends and extended family to do so as well. My goal is to become a raw vegan. But I welcome vegan processed food for the transitional and less obtrusive introduction for non vegan friends. Horrific images were a significant trigger, but they also caused a lot of nightmares and depression, so I try to influence family and friends in a more subtle way and by leading an example.