Former leader of “Britain’s coolest environment group”, Surfers Against Sewage (SAS), Rich ditched the perfect wave to go undercover for animals as an investigator. His journey, over the course of almost two decades and 28 countries, led him to the darkest corners of humankind's relationship with animals.
Over 20 animal protection groups from around the world have benefited from his hard-hitting investigations, using them for media exposés and to kick-start campaigns that make the world a better place for the animals we share it with.
Having recently retired his covert camera, Rich now runs the campaigns programme at Veganuary.
Rich lives in Cornwall, close to his favourite surf break. Together with his partner, and fellow campaigner for farm animals, they run a micro-sanctuary for the dogs, cats, chickens and ducks they’ve rescued from shelters and factory farms.