Prince Khaled bin Alwaleed bin Talal has revealed plans to bring a vegan fast food chain to the Middle East, showing that plant-based business continues to boom across the globe
In an interview with Arabian Business, Khaled revealed he has signed a deal to expand Plant Power Fast Food to the Middle East after seeing its success in the USA.
He told the publication:
“We’ve just closed a deal to invest with them and take the rights to open up these fast food joints in the region. It’s an amazing restaurant, and I couldn’t be happier with the partners.
We see eye to eye, we have the same mission and we have the same passion. It’s just a beautiful company and I couldn’t be happier to be a part of it.”
The chain already has four restaurants in America, serving veganised fast food favourites such as burgers, chicken nuggets, French fries, hot dogs and milkshakes.
Khaled discussed some of the delicious food on offer:
“As a matter of fact, one of their burgers is called the Big Zack – very reminiscent of the Big Mac, and it tastes exactly the same.”
Instead of primarily focusing on a vegan audience, Khaled hopes the restaurants will appeal to those who want to live more sustainably and show people that eating plant-based doesn’t require giving up great-tasting food.
Speaking to Plant Based News earlier this year, Khaled shared his ambition to expand the chain internationally. He told Plant Based News:
“We are not aiming for the vegans – as we will get them regardless.
“I always want to focus on the non-vegans, so they can transition into becoming plant-based, responsible eaters or flexitarians.”
So, when will Plant Power Fast Food open in the Middle East? Khaled shared with Arabian Business that he hopes it will be up and running by the beginning of 2020. We can’t wait to see the next stage of this exciting expansion!