{"id":101694,"date":"2021-01-14T13:54:48","date_gmt":"2021-01-14T13:54:48","guid":{"rendered":"https:\/\/veganuary.com\/?p=101694"},"modified":"2022-05-12T20:51:47","modified_gmt":"2022-05-12T19:51:47","slug":"aveda-anuncia-ser-vegana-durante-veganuary","status":"publish","type":"post","link":"https:\/\/veganuary.com\/pt-br\/aveda-anuncia-ser-vegana-durante-veganuary\/","title":{"rendered":"AVEDA ANUNCIA DURANTE VEGANUARY QUE AGORA \u00c9 100% VEGANA"},"content":{"rendered":"\n<p><strong>A marca de produtos bot\u00e2nicos e naturais tamb\u00e9m est\u00e1 apoiando Veganuary no Brasil, encorajando funcion\u00e1rios e clientes a experimentarem o veganismo neste m\u00eas de janeiro<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1792\" height=\"1078\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2020\/09\/AVEDA-1.jpg\" alt=\"\" class=\"wp-image-91241\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2020\/09\/AVEDA-1.jpg 1792w, https:\/\/veganuary.com\/wp-content\/uploads\/2020\/09\/AVEDA-1-1200x722.jpg 1200w, https:\/\/veganuary.com\/wp-content\/uploads\/2020\/09\/AVEDA-1-400x241.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2020\/09\/AVEDA-1-768x462.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2020\/09\/AVEDA-1-1536x924.jpg 1536w, https:\/\/veganuary.com\/wp-content\/uploads\/2020\/09\/AVEDA-1-800x481.jpg 800w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/figure>\n\n\n\n<p>A marca global Aveda anunciou durante este Veganuary que, a partir de agora e para sempre, todos os seus produtos s\u00e3o 100% veganos em todo o mundo. Mais de 500 itens de cuidados e colora\u00e7\u00e3o para cabelos, cuidados com o corpo e a pele, maquiagem e aromas, estar\u00e3o livres de mel, cera de abelha e ingredientes derivados de cera de abelha &#8211; os \u00fanicos ingredientes de origem animal que a marca ainda utilizava devido \u00e0 dificuldade de substitu\u00ed-los por produtos de origem natural.<\/p>\n\n\n\n<p>Aveda \u00e9 a primeira marca do segmento de beleza, com sede nos Estados Unidos, a apoiar os esfor\u00e7os de Veganuary em todos os pa\u00edses em que est\u00e1 presente, inclusive trazendo o desafio para o ambiente corporativo, estimulando funcion\u00e1rios e clientes a participarem da jornada de 31 dias experimentando o veganismo com Veganuary. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;A partir de janeiro de 2020, a Aveda ser\u00e1 100% vegana &#8211; agora e para sempre! Somos uma marca sem crueldade fundada em uma miss\u00e3o ambiental, por isso este \u00e9 um marco importante, pois procuramos continuamente diminuir nosso impacto sobre o planeta. H\u00e1 sete anos estou pessoalmente seguindo uma alimenta\u00e7\u00e3o \u00e0 base de plantas, e estou ansiosa para comemorar com a nossa equipe de Aveda sua participa\u00e7\u00e3o na jornada de 31 dias experimentando o veganismo. \u00c9 uma grande oportunidade para refletir sobre o poder das pequenas mudan\u00e7as e o impacto que um indiv\u00edduo pode ter sobre o meio ambiente&#8221;<\/p><cite>Barbara De Laere, Presidente Global da marca<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEM CRUELDADE DESDE O IN\u00cdCIO<\/h2>\n\n\n\n<p>A Aveda foi fundada em 1978 como uma empresa livre de crueldade e com foco na responsabilidade ambiental. Embora a maioria dos produtos da marca j\u00e1 fosse vegana, alguns continham mel, cera de abelha e ingredientes derivados de cera de abelha. Para cumprir os marcos de sustentabilidade que estabelece a cada ano, a fim de continuar diminuindo o impacto da marca no planeta, a Aveda come\u00e7ou a reformular estes poucos ingredientes n\u00e3o vegetais com ingredientes \u00e0 base de plantas, chegando \u00e0 atual solu\u00e7\u00e3o que possibilita \u00e0 marca ser 100% vegana.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"http:\/\/www.aveda.com.br\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais sobre AVEDA no Brasil<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marca de produtos bot\u00e2nicos e naturais tamb\u00e9m est\u00e1 apoiando Veganuary no Brasil, encorajando funcion\u00e1rios e clientes a experimentarem o&hellip;<\/p>\n","protected":false},"author":95,"featured_media":91241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1005],"tags":[],"class_list":["post-101694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary | Aveda anuncia neste janeiro que \u00e9 100% vegana para sempre<\/title>\n<meta name=\"description\" content=\"Agora e para sempre! 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