{"id":102826,"date":"2021-01-19T17:37:18","date_gmt":"2021-01-19T17:37:18","guid":{"rendered":"https:\/\/veganuary.com\/?p=102826"},"modified":"2025-09-30T10:42:05","modified_gmt":"2025-09-30T09:42:05","slug":"recorde-global-560-mil-pessoas-inscritas-veganuary","status":"publish","type":"post","link":"https:\/\/veganuary.com\/pt-br\/recorde-global-560-mil-pessoas-inscritas-veganuary\/","title":{"rendered":"Recorde global: 560 mil pessoas j\u00e1 inscritas em Veganuary"},"content":{"rendered":"\n<p><strong>Am\u00e9rica Latina \u00e9 uma das regi\u00f5es com maior participa\u00e7\u00e3o em Veganuary, que chegou oficialmente \u00e0 Argentina e ao Brasil em 1\u00ba de dezembro<\/strong><\/p>\n\n\n\n<p><strong>19 de janeiro, 2021<\/strong> | <strong>Veganuary<\/strong>, a organiza\u00e7\u00e3o sem fins lucrativos que promove o veganismo ao redor do mundo j\u00e1 ultrapassou em mais de 60 mil pessoas a sua meta global de 500.000 inscritos para janeiro deste ano. A meta foi alcan\u00e7ada com apenas 34 dias de campanha, no \u00faltimo dia 4, e o n\u00famero atual representa um aumento de 40% em rela\u00e7\u00e3o \u00e0 edi\u00e7\u00e3o do ano passado, que contabilizou o total de 400 mil participantes.<\/p>\n\n\n\n<p>Sucesso consolidado no Reino Unido, Estados Unidos, Chile e Alemanha, este ano o movimento chegou oficialmente \u00e0 Argentina e ao Brasil, onde o lan\u00e7amento foi realizado por Xuxa (<a href=\"https:\/\/youtu.be\/R_rAYM-_xlY\" target=\"_blank\" rel=\"noreferrer noopener\">assista o filme aqui<\/a>) e conta com mais tr\u00eas Embaixadores: os atores Emiliano D\u2019Avila e Natalia Rosa, e o empres\u00e1rio e investidor anjo vegano, Crica Wolthers. Al\u00e9m de conhecidas celebridades internacionais como Alec Baldwin, Paul McCartney, Joaquin Phoenix, Jane Goodall, entre outros famosos, empresas e marcas globais e locais tamb\u00e9m s\u00e3o encorajadas a apoiar o movimento &#8216;<em>vegan in january<\/em>&#8216; (veganismo em janeiro) com o lan\u00e7amento de produtos veganos, desafios intracorporativos, ativa\u00e7\u00f5es nas redes sociais, ofertas especiais em produtos e servi\u00e7os, entre outras iniciativas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">marcas apoiam veganuary<\/h2>\n\n\n\n<p>Um dos pilares da ONG \u00e9 trabalhar com empresas e marcas, que s\u00e3o encorajadas a apoiar Veganuary por meio do lan\u00e7amento de produtos aliment\u00edcios e card\u00e1pios, servi\u00e7os e outros produtos veganos, no m\u00eas de janeiro. Em 2020, mais de 1.200 novos itens chegaram ao mercado e mais de 600 empresas promoveram Veganuary entre os seus funcion\u00e1rios e colaboradores nos pa\u00edses onde a ONG j\u00e1 atuava.<\/p>\n\n\n\n<p>Este ano, a marca de queijos vegetais Violife, de origem grega, integra a primeira lista de patrocinadores oficiais de Veganuary no Reino Unido e Estados Unidos, junto a outras empresas, e tamb\u00e9m est\u00e1 apoiando a jornada Veganuary aqui no Brasil. Os queijos da marca s\u00e3o \u00e0 base de \u00f3leo de coco e isentos de leite, conservantes, case\u00edna, gl\u00faten, nozes e soja.<\/p>\n\n\n\n<p>Outros apoiadores de Veganuary no Brasil s\u00e3o:<\/p>\n\n\n\n<p>\u2022 <a href=\"http:\/\/www.aveda.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aveda<\/a>, empresa global de produtos bot\u00e2nicos de cuidados com a beleza e os cabelos, que a partir deste janeiro passa a ser 100% vegana, depois de ter removido definitivamente de suas formula\u00e7\u00f5es os \u00fanicos ingredientes de origem animal que ainda utilizava: mel e cera de abelha. A marca americana, fundada em 1978 sob os conceitos da ayurveda, nunca testou em animais.<\/p>\n\n\n\n<p>\u2022 <a href=\"http:\/\/www.veganway.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veganway<\/a>, primeira marca 100% vegana de suplementos nutricionais brasileira, e a plataforma de beleza Slow Market, tamb\u00e9m se uniram a Veganuary, promovendo a jornada de 31 dias aos seus consumidores e seguidores.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Para 2022, a ideia \u00e9 ampliar o n\u00famero de empresas e marcas apoiando Veganuary com o lan\u00e7amento de centenas de novas op\u00e7\u00f5es de card\u00e1pios, ofertas promocionais, produtos aliment\u00edcios e outros itens que criem o \u2018efeito Veganuary\u2019 no pa\u00eds, espalhando ainda mais o veganismo, tornando-o mais acess\u00edvel e desej\u00e1vel, para que cada dia mais pessoas possam fazer op\u00e7\u00f5es positivas para sua sa\u00fade, os animais e o Planeta\u201d.<\/p>\n<cite>Andr\u00e9a da Costa, Gerente de Campanha Brasil<\/cite><\/blockquote>\n\n\n\n<p>De acordo com pesquisa do Ibope de 2018, o n\u00famero de vegetarianos e veganos autodeclarados quase dobrou em um per\u00edodo de seis anos no Brasil, chegando a 30 milh\u00f5es de pessoas (14% dos brasileiros) &#8211; o que vem alavancando as oportunidades de neg\u00f3cios \u00e0 base de plantas no pa\u00eds.<\/p>\n\n\n\n<p>Ao se <a href=\"https:\/\/veganuary.com\/pt-br\/inscreva-se\/\" target=\"_blank\" rel=\"noreferrer noopener\">inscrever na jornada gr\u00e1tis de 31 dias<\/a>, participantes t\u00eam acesso a e-mails di\u00e1rios e conte\u00fados em portugu\u00eas, desenvolvidos especialmente para o p\u00fablico brasileiro. Os inscritos recebem um ebook exclusivo com receitas veganas de celebridades internacionais, dicas di\u00e1rias de receitas, informa\u00e7\u00f5es b\u00e1sicas sobre nutri\u00e7\u00e3o, dicas de filmes, palestras e document\u00e1rios, dados sobre o impacto da ind\u00fastria animal no planeta e, claro, fatos para deixar os animais fora do prato, preservando-os do sofrimento, explora\u00e7\u00e3o e morte.<\/p>\n\n\n\n<p>Contato Veganuary no Brasil:<\/p>\n\n\n\n<p>Andr\u00e9a da Costa, Gerente de Campanha<\/p>\n\n\n\n<p>celular: 48 988155202<\/p>\n\n\n\n<p>whatsapp: 48 988138181<\/p>\n\n\n\n<p>e.mail: andrea@veganuary.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am\u00e9rica Latina \u00e9 uma das regi\u00f5es com maior participa\u00e7\u00e3o em Veganuary, que chegou oficialmente \u00e0 Argentina e ao Brasil em&hellip;<\/p>\n","protected":false},"author":95,"featured_media":88186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1005],"tags":[],"class_list":["post-102826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary | Recorde global de 560 mil pessoas inscritas em janeiro 2021<\/title>\n<meta name=\"description\" content=\"O movimento global pelo veganismo comemora recorde de inscritos e v\u00ea o &#039;efeito Veganuary&#039; chegando \u00e0 marcas e empresas brasileiras tamb\u00e9m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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