{"id":143126,"date":"2022-01-19T12:01:40","date_gmt":"2022-01-19T12:01:40","guid":{"rendered":"https:\/\/veganuary.com\/?p=143126"},"modified":"2024-12-27T18:04:50","modified_gmt":"2024-12-27T18:04:50","slug":"oferta-vegana-aumentou","status":"publish","type":"post","link":"https:\/\/veganuary.com\/pt-br\/oferta-vegana-aumentou\/","title":{"rendered":"Oferta vegana aumentou: mais de 80 empresas se uniram ao Veganuary 2022"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Marcas e restaurantes oferecem ofertas especiais durante a acompanha Veganuary, com descontos e lan\u00e7amentos de oferta vegana para um grupo crescente de consumidores; entre as empresas participantes da campanha est\u00e3o Subway, Walmart e Starbucks<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Hoje, as empresas do setor de alimentos enfrentam um desafio sem precedentes: <strong>entrar no mundo dos produtos \u00e0 base de plantas e conquistar um importante grupo de consumidores<\/strong>, pessoas interessadas em seguir uma alimenta\u00e7\u00e3o livre de produtos de origem animal.&nbsp;<\/p>\n\n\n\n<p>Um setor em ascens\u00e3o, e de acordo com a organiza\u00e7\u00e3o Veganuary \u2013organiza\u00e7\u00e3o que todos os anos convida pessoas de todo o mundo a seguir uma alimenta\u00e7\u00e3o vegana durante o m\u00eas de janeiro\u2013, desde 2014, mais de <strong>2 milh\u00f5es de pessoas participaram neste desafio de um m\u00eas<\/strong>, motivados pelo impacto de uma alimenta\u00e7\u00e3o baseada em vegetais <strong>na sa\u00fade, na vida dos animais e no meio ambiente<\/strong>.<\/p>\n\n\n\n<p>Assim sendo, janeiro se tornou o m\u00eas por excel\u00eancia para o mundo empresarial lan\u00e7ar parceiras com Veganuary com <strong>ofertas especiais, descontos em seu cat\u00e1logo existente de produtos \u00e0 base de plantas e novos lan\u00e7amentos de produtos veganos e op\u00e7\u00f5es de card\u00e1pio, no caso de restaurantes<\/strong>. Este ano, <strong>mais de 80 empresas, restaurantes e neg\u00f3cios de varejo aderiram a esta iniciativa em diferentes pa\u00edses somente na Am\u00e9rica Latina<\/strong>, mais do que o dobro do ano passado, o que demonstra o crescente interesse do setor em explorar esse mercado em expans\u00e3o, segundo Juan Bautista Piqu\u00e9, Gerente de Engajamento Corporativo de Veganuary no continente.<\/p>\n\n\n\n<p>\u201cUma empresa que participa de Veganuary n\u00e3o s\u00f3 tende a aumentar suas vendas durante o m\u00eas de janeiro, como \u00e9 um <strong>multiplicador do impacto positivo<\/strong>, e comprovado cientificamente, <strong>que uma alimenta\u00e7\u00e3o e estilo de vida veganos t\u00eam<\/strong>. Por isso, apoiamos todas as empresas da Am\u00e9rica Latina para que se juntem e aproveitem este momento da hist\u00f3ria mundial onde a <strong>demanda por op\u00e7\u00f5es veganas cresce a cada dia e \u00e9 uma oportunidade de neg\u00f3cio muito interessante<\/strong>&#8220;, afirma Piqu\u00e9, acrescentando que durante o restante no m\u00eas o <strong>n\u00famero de ofertas deve crescer com a ades\u00e3o de novas empresas<\/strong>.<\/p>\n\n\n\n<p><strong>Grandes empresas <\/strong>&nbsp;<\/p>\n\n\n\n<p>Marcaram presen\u00e7a <strong>nesta edi\u00e7\u00e3o de Veganuary empresas com atua\u00e7\u00e3o de grande porte<\/strong>, como as redes de supermercados <strong>Jumbo (no Chile), Walmart (na Argentina) e Lidl (na Espanha)<\/strong>, al\u00e9m da mundialmente conhecida rede de cafeterias <strong>Starbucks (na Col\u00f4mbia) e Subway (na Espanha e em Portugal)<\/strong>, conhecidos por seus sandu\u00edches personalizados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"808\" height=\"755\" src=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Screenshot_3.jpg\" alt=\"\" class=\"wp-image-141680\" srcset=\"https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Screenshot_3.jpg 808w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Screenshot_3-400x374.jpg 400w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Screenshot_3-768x718.jpg 768w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Screenshot_3-800x748.jpg 800w, https:\/\/veganuary.com\/wp-content\/uploads\/2022\/01\/Screenshot_3-150x140.jpg 150w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n\n\n<p>A <strong>Subway<\/strong>, aplicando o seu mote \u201cBetter For You\u201d, <strong>aliou-se \u00e0 campanha de Veganuary e lan\u00e7ou em Portugal<\/strong> v\u00e1rias op\u00e7\u00f5es de molhos, o sandu\u00edche TLC Teryiaki (Tastes Like Chicken), o biscoito vegano com o dobro de chocolate (vegano, \u00e9 claro), e ainda <strong>um queijo 100% vegano que est\u00e1 dispon\u00edvel para agregar a qualquer sandu\u00edche<\/strong>.<\/p>\n\n\n\n<p>Embora n\u00e3o hajam ofertas espec\u00edficas para o Brasil, <strong>as empresas do setor no pa\u00eds j\u00e1 perceberam que a demanda por produtos veganos cresce a cada dia<\/strong>. Uma tend\u00eancia que vem avan\u00e7ando dentro do mercado, <strong>respondendo \u00e0 necessidade por esse tipo de alimento nas prateleiras<\/strong>. De acordo com um <strong>estudo em parceira entre Veganuary e a Mintel Consulting<\/strong>, a oferta de lan\u00e7amentos de <strong>produtos rotulados como veganos atingiu 7% no Brasil<\/strong>, com um crescimento de 2% nos \u00faltimos tr\u00eas anos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcas e restaurantes oferecem ofertas especiais durante a acompanha Veganuary, com descontos e lan\u00e7amentos de oferta vegana para um grupo&hellip;<\/p>\n","protected":false},"author":70,"featured_media":79390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1005],"tags":[],"class_list":["post-143126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized 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