Starbucks Debuts New Vegan Plant Protein Cold Brews

The Coffee giant has introduced a “new way to refuel” utilising plant mylks and proteins

starbucks goes vegan

This morning, Starbucks announced the arrival of two new and exciting coffee beverages onto its US menus, sparking delight for thirsty, caffeinating vegans. The coffee chain has developed two new plant-based beverages aptly named Starbucks Protein Blended Cold Brews, the texture of which lies somewhere between that of a protein shake, smoothie and frappe coffees blended with ice. These exciting new additions to the drinks menu comes months after Starbucks introduced more vegan food options into its cafes worldwide. Here are all the delicious details you need to know.

The new drinks come in two unique varieties, Almond or Cocoa, and are currently only available in the US. Both beverages boast an impressive ingredient list, including a blend of rice and pea protein powders, which combine to provide a complete source of amino acids. We are thrilled to see a larger company ditch the most commonly used source of animal-based powdered protein, whey, in favour of a more sustainable, blended plant-based source. Well done Starbucks!

The drinks get their sweetness from a Banana Date Fruit Blend, whilst the ultimate coffee buzz is provided by the addition of Slow-Steeped Cold Brew Coffee. Each drink is completed by the addition of ice and blended into a thick, creamy shake. Perfect for a post-workout pick-me-up or as a summertime drink on the go (don’t forget your re-usable cup!)

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The Almond Protein Blended Cold Brew

Customers choosing the Almond variety will be delighted at the addition of almond butter and Starbucks’ Almondmilk alternative, boasting an impressive 12g of plant-based protein per Grande (16oz) serving.

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For an alternative flavour, why not choose Cocoa in your coffee

The Cocoa variety contains vegan cocoa powder and is made using Starbucks’ Coconutmilk alternative. This will contain 10g of plant protein per Grande serving.

Customers at Starbucks will also know how keen its baristas are to personalise your beverage for you. With these two new cold-blended beverages, customers can switch up the ingredients as they choose. For example, you can replace the Banana Date Fruit Blend with a whole banana, substitute the mylk alternatives to your tastes, add in an extra boost of protein or shot of coffee, and of course make it decaf to suit your tastes.

As outlined in the 2018 Shareholder’s Meeting by chief operating officer Rosalind Brewer, Starbucks is continuing to make positive and progressive moves towards expanding its vegan menu as part of  food innovation plans, owing to the rising demand from customers. What’s more, the company seems to be on an environmental awareness revolution, promising to ban plastic straws by 2020. Small steps in the right direction for such a vast and popular company must be encouraged, and the launch of the new plant-based Protein Blended Cold Brews is a leap towards diversifying its menu.

We hope to see the drinks rolled out in the UK in the future. Whilst we await their arrival, check out our list of current vegan-friendly food and drink on offer at Starbucks using our handy guide.

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