On A Mission To Making Vegan Mainstream
The vegan lifestyle is so versatile, so healthy, so environmentally friendly, so ethical. It works across all faiths and cultures. Anyone can be a vegan. – Vegan Express 2016
Vegan Express is a brand new entirely vegan eatery located at 913 Garratt Lane in Tooting, South west London. It is a family start-up run by Charles and Ulrika Diallo. Charles has 20 years’ experience in the catering industry, and always puts flavour at the centre of the dishes he creates.
Our own vegan journey began in 2013 when we both stopped eating meat and dairy products. Initially we were a bit apprehensive about breaking with our life-long habits as omnivores; would it be too one-sided to just eat plant based food? Would it be too bland? Would we be able to socialise as normal? Would our meat-eating friends think we were weird?
However, on the contrary; switching to a plant-based diet had such a positive impact on our health and our life that we felt we had to share the joy. This is how The Vegan Express was born. Without being patronising or derogatory to meat-eaters, we want to challenge omnivores to come in to our bright and friendly restaurant to try our plant-based alternatives so that we can prove that you don’t have to compromise on taste, texture or flavour by cutting out meat and dairy.
Undoubtedly our obvious customer-base are vegans, but our mission is to make the vegan lifestyle more mainstream by demystifying the plant-based diet. We want to challenge perceptions such as if you are a vegan you only eat salad. We want to bring delicious, tasty vegan food to a much wider audience.
To that end Vegan Express wants to become a destination-point initially, and further down the line a top-rated vegan restaurant chain. We want to become recognised by vegans and meat-eaters as a high-quality, fresh and friendly restaurant with a great atmosphere and super-tasty food. These are big words from someone who has only been in business for a couple of months, but the response to our food has been phenomenal and we know we have the passion, drive and knowledge to expand. There is no sign of veganism declining at present – booming is a better description!
In January we will launch our brand-new vegan pizza-range which comes with a variety of toppings, some with traditional tomato-sauce and others with a cashew-cheese white sauce. The explosion of flavour when this cashew-sauce is married with chargrilled veggies and other toppings is impressive. A must-try!
Using our business cards’ hot drinks discount scheme, we are going to apply this also to our lunch dinner and pizza during the month of January – buy five, get one half price! We want to help everyone go vegan this January!
Customer service is at the heart of our mission and we want every single customer to feel valued and welcome. So come in and try our lunches, dinner and pizza this Veganuary!
We can’t wait to meet you!