Over 2.5 million people have officially signed up since 2014, with over 90,000 people joining from India in 2023
People from 228 countries and territories took part
More than 1,610 new vegan products and menus were launched for Veganuary 2023
98% would recommend Veganuary to a friend
Our 2023 campaign featured in more than 6,800 media stories
“Veganuary month is a time to celebrate the environmental consciousness that people worldwide carry within themselves. It is a time to make the right choices and step towards realizing the dream of a healthy body, living on a well-cared-for planet that we share with our four-legged friends.”
“Over the years, this pledge to protect the environment has grown and inspired individuals and businesses alike.”
“Instead of imposing veganism as a mandate, this campaign invites you to give it a try for a month and adopt it if works. It has gained huge momentum in the last decade. The massive rise in number comes at a time when there is increasing awareness about the importance of a plant-based diet and its impact on the environment.”
“VEGANUARY!!! Yes! It’s done – and I loved it. Not a morsel of meat or fish or dairy passed my lips. It was so much easier than I expected, and gave me so much.”
“Many Indians celebrated Veganuary this year, highlighting the emerging trend in the country.”
“Setting the momentum for the months to come, it’s essential to talk about healthy eating right at the very beginning of the year, and Veganuary does the same.”
“It’s boomtime for Veganuary as retailers rush to join the trend. Thousands sign up to stick to a plant-based diet next month, while hundreds of vegan food launches are in pipeline.”
“India seems to be a dream market for the vegan campaign. A country boasting large number of vegetarians, many of the dishes we produce and consume are already in the vegan realm (though they are not marketed as such).”
“Veganuary, which asks people to ditch meat this month, has emerged as this year’s trendy resolution.”
“Retailers report huge demand for plant-based takeaway foods amid record Veganuary.”
“Veganuary is all about encouraging a way of life that forgoes using animal products, especially in the diet. More people are choosing to become vegans as they get more aware of the health advantages of plant-based diets.”
Actor
“I am vegan, I feel fabulous, and I have the energy to slay it on camera every single time. Veganuary’s 31-day pledge helps you make a smooth transition to a plant-based diet, for your health, for animals and for the planet. Join my squad, try vegan today!”
Mountaineer
“I have never eaten meat in my entire life and turned vegan 17 years ago. I was successfully able to build top of the world level muscle and endurance and not only survive but thrive in the -50C temperatures on top of Everest, not just once, but twice! Goes to show that no animal needs to suffer or die for our dreams to come true.”
Singer-music composer
“Just like the COVID pandemic, the ethical, health and planetary implications of farming animals is an enormous challenge that humanity is facing. Following a vegan lifestyle is a really effective way of addressing these challenges”
Actor. Pro 3×3 baller.
“Turning vegan has been the single best decision of my life from the standpoint of my wellbeing, athleticism, look, spiritual growth and just an overall sense of being a better person. I can’t put it any simpler.”
Actor
“I don’t need animals harmed to live my life. Veganism is that simple..”
Actor
“I make sure to eat a balanced plant based diet to get all the nutrients my body needs, but I haven’t given up on my favourite foods. I veganize them, and it is simpler than you think! If you’re still unsure about whether you can sustain a vegan lifestyle, try Veganuary’s 31 day pledge, which will help you make the transition easily. Believe me, you will never look back”
Pro tennis player
“I turned vegan because I did not want to hurt animals. But I now know that my diet can save the planet, feed millions of hungry people and help me perform at my best. So why don’t you give it a try?”
Musician and actor
I turned vegan after watching a documentary about the way that eggs are produced, and also hearing information on the environmental impact of factory farmed dairy. I had already been vegetarian for years for similar reasons. I recognize it’s a process, but it is one that is easier than ever today, and one that should surely be considered by the privileged to help lower impact on the planet and promote compassionate and mindful lifestyle.
Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?
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